2D Boy seems quite satisfied with the results
of its "pay what you want
" World of Goo
experiment. In celebration of Goo
's first birthday, developer 2D Boy allowed people to determine the game's price at checkout. The result: 57,000 sales at an average price of $2.03. Although a significant number took the game at one penny (really, people?!), the developer's graph of purchases
reveals that almost as many bought the game for $1. There were also sales spikes at $5 and $10.
What's probably most interesting is that while this experiment was going on at 2D Boy's site, sales on Valve's digital distribution service, Steam
, went up by 40 percent from the previous week, at $20 a pop. WiiWare sales increased by nine percent, but the devs aren't sure if that was just normal fluctuation.
2D Boy also put up a survey
asking why customers decided on the amount they paid. The top answer, at 22.7 percent, was "That's All I can Afford Right Now." We seriously hope those weren't the penny payers, because that's just tragic (even in a recession). A close second, at 22.1 percent, were people who wanted to support the pay-what-you-want model.