If there were any doubt left in your mind that Call of Duty
is a popular franchise, a recent report from Gamasutra
should firmly cement the fact in your mind. According to the piece, Call of Duty: World at War
's three DLC packs
digitally pushed 6.5 million units between March and mid-August of 2009 across the Xbox 360 and PlayStation 3 consoles.
As you might imagine, those kind of numbers add up to a lot of extra revenue for the mega-publisher – the piece approximates a cool $45 million
. Taking that one step further, the average cost of each box of CoD: WaW
sold at retail becomes $65. We're not sure if that number accounts for the chunk taken out by Microsoft and Sony respectively for distribution, but even cut in half that's still a nice chunk of change.
So today, we'd like to officially announce that we're changing the site's name to Call of Duty: Joystiq
. Call it a strategic business move
– it's all about brand recognition, people!Update:
To be clear, the $45 million number is an approximation by Gamasutra, put together with information from NPD, EEDAR, and Activision PR. It was apparently calculated by taking 65% of 7 million units at $10 a piece, without accounting for giveaways or bundles.