Sony Australia flings a PS3 into a Bravia, technophiles cringe
by Griffin McElroy 
{ Oct 21st 2009 at 11:30AM } 
Congratulations! With your recent purchase of our 46-inch Bravia KDL46X 3100 LCD TV, you're eligible to receive a free PlayStation 3 -- provided you haven't changed your address, and still live in Australia. Funny story: You're actually the last person that's eligible to receive the free console with the TV's purchase. "Lucky Number 25,000," we've been calling you around the office. I'm running to the stockroom right now, so I can ship your console and television to you personally, along with a very heartfelt letter of gratitude.
Oh, crap. Listen, Mr. Larson -- I might have forgotten something ... important. See, to promote this offer, we may have flung the last PlayStation 3 into your Bravia television at 50 mph. By "may have flung," of course, I mean "totally did fling." If it makes you feel any better, it was a really good ad (check it out after the jump)! Very thought-provoking, and even a little cheeky. Just know that your television and video game console died for a worthwhile cause. (What? No! Of course there are no refunds. Don't be silly.)
Love,
Sony Australia.
_thumbnail.jpg "Dynasty Warriors Strikeforce (Ryu)")
Reader Comments (Page 1 of 2)
RKN @ Oct 21st 2009 11:34AM
Ahhh........ Sprinkles' wet dream.
VyX @ Oct 21st 2009 11:37AM
... and the PS3... lives?
monkeyninja @ Oct 21st 2009 11:41AM
no, i think u meant to say is, "did the ps3 died?"
Alexisonfire @ Oct 21st 2009 12:20PM
Pretty sure he didn't, because what you said made no sense.
TomCo @ Oct 21st 2009 1:42PM
ALERT! ALERT!
Failure to recognise meme detected.
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Oct 21st 2009 2:28PM
No, dummy.(E)nos lives.
PR0F3TA (PSN - PROPHETA) @ Oct 21st 2009 4:51PM
umm guys the phrase "did the PS3 died" is a meme from fail videos where people troll others into thinking someone died in said video.
Premature ejaculation man @ Oct 21st 2009 6:19PM
Kane, LIVES!
WINterfang ( Now with the power to piss you off ) @ Oct 21st 2009 11:38AM
Something tells me, the PS3 survived.
Stevie Wonder @ Oct 21st 2009 11:41AM
make sure you wrap it all up using monster cable before you flush
zero2dash @ Oct 21st 2009 12:53PM
Not sure about the slim. If they hurled a fat, I'm almost certain it would survive due to the increased girth.
JXCgunrunna @ Oct 21st 2009 11:39AM
Is it sad that i think this is one of sony's better advertisements?
Nate @ Oct 21st 2009 4:12PM
yes it's sad, but it's also very true. They've had some wacky ones out there.
Rob47 @ Oct 21st 2009 11:40AM
The worldwide PS3 advertising team need a banker sized bonus, they've earned it.
Edge @ Oct 21st 2009 12:10PM
Are you kidding? Aside from being plain substanceless, it's an arrogant waste, like a rockstar breaking his $10,000 guitar.
Rob47 @ Oct 21st 2009 12:36PM
Well... judging by the recent PS3 sales I think they can afford it. Advertising must have something to do with it.
aristokrat @ Oct 21st 2009 12:41PM
There is always the possibility that these were malfunctioning units.
Slaziman @ Oct 21st 2009 1:04PM
As far as we know it could be just the gutted case of the PS3 flung into a TV without all the internal components/a malfunctioning tv/a mock tv where the screen isnt an LCD but just some sort of cheap glass
Space @ Oct 21st 2009 2:45PM
a few years I destroyed a perfectly good $1500 guitar for a web commercial before. The company was not pleased, but it brought tons of traffic to the site so I didn't get chewed out too bad.
WiredKnight: Keeper of Threads @ Oct 21st 2009 2:46PM
@Slaziman
Thanks for helping me sleep at night.
Kevin Gass @ Oct 21st 2009 11:41AM
anyone know what the music was? very suspenseful.
NaeemTHM @ Oct 21st 2009 11:41AM
This is just wrong and stupid. What a waste of awesome tech.
michas_pi @ Oct 21st 2009 11:43AM
Sony copied Nintendo once again.
Wii Remotes have been flung at television screens for quite some time now.
rohan @ Oct 21st 2009 12:02PM
see nitendo had wiimotes threw at the tv while sony threw the a ps3 not a controller so sony did it first
michas_pi @ Oct 21st 2009 12:07PM
@rohan:
You'd have to be a very, very angry gamer to throw a console at a television screen instead of a controller.
fwacce @ Oct 21st 2009 12:39PM
"You'd have to be a very, very angry gamer to throw a console at a television screen instead of a controller."
Have you played Demon's Souls? I almost threw my recliner at the TV.
Spartan [Planeteer | Power of Sunshine & Lollipops] @ Oct 21st 2009 2:19PM
@ michas
Ive got 5 words for you.
battle toads and ninja gaiden.
xLordOblivionx @ Oct 21st 2009 3:14PM
@rohan
Megaman ffs. So stressful, but so fun.
deadpool @ Oct 21st 2009 11:47AM
Atheist numbers soar
RKN @ Oct 21st 2009 11:48AM
Your so intelligent, I envy you.
uncle jesse @ Oct 21st 2009 11:48AM
I was waiting for some guy to dive in from the side, 'In the Line of Fire' style, and grab the PS3 to save both the console and the tv.
As depressing as it is to know that they wasted those 2 items more than once, it looks pretty sweet. Slow motion can make anything look epic.
NaeemTHM @ Oct 21st 2009 11:57AM
Relevant!
http://www.youtube.com/watch?v=ROo5XK80oUI
uncle jesse @ Oct 21st 2009 12:03PM
http://www.youtube.com/watch?v=uuKjwXIASKY&feature=related
MrSpaceCowboy @ Oct 21st 2009 11:48AM
And still, this Sony ad still seems to offend me.
splinteredvision @ Oct 21st 2009 11:50AM
Honestly thought this meant they put a PS3 into a Bravia, as in, it was built into one.
which would be fucking awesome.
MrAlex @ Oct 21st 2009 11:57AM
Same, +1 for sympathy.
Owen @ Oct 21st 2009 11:58AM
OMG THAT WAS AWESOME, thats the kind of advertising we need in this modern age :D
Storm Eagle [Resident Capcom Megafan] @ Oct 21st 2009 11:59AM
Is this supposed to represent some sort of incompatibility?
Or am I reading too much into it?
Also, I wonder what would've happened if they slung a PS3Fat into it....
muir666 @ Oct 21st 2009 1:00PM
I may be able to help there. my original ps3fat overheated and died so i have a new one. the old one is currently being used as a footstool. but if you can supply the tv i can bring the ps3 :)
Prestidigitator @ Oct 21st 2009 4:24PM
I theorize the same results as the large hadron collider--the world ending one.
bimmy @ Oct 21st 2009 12:00PM
i wanted to see it at full speed
Obie @ Oct 21st 2009 12:01PM
Hypnotic
Offensive
Shameful...
...lemme see that again.
Troy Powers (PSN: TroyPowers) @ Oct 21st 2009 12:04PM
Yes. That's the way to make consumers see your product as important and valuable. Make commercials where you're just randomly destroying them as if they're...not important or valuable.
In the next commercial, a man will run out of toilet paper and wipe his ass with a blu-ray disk.
linebeginstoblur @ Oct 21st 2009 2:02PM
OW. OWWWWWW.
religiousjedi @ Oct 21st 2009 2:03PM
Dammit man!!! Now I got that image stuck in my head....
*shudders* the edge of that disk...
PedoJokerBear [Planeteer | Power of Gall Bladder] @ Oct 21st 2009 12:05PM
how about giving them to a worthy fan? i.e. myself.
CynicalStrike @ Oct 21st 2009 12:13PM
Man, those Bravia's are flimsy. Clearly not designed to withstand the stresses of the modern gaming-room environment.
dSTeVek @ Oct 21st 2009 12:16PM
kowl!
GiggMan @ Oct 21st 2009 12:16PM
What the fuck is a "leaver"....
Someone going somewhere in that ad.... I'm confused.
DrunkMiffy @ Oct 21st 2009 12:27PM
Was it just me, or did the PS3 trajectory seem a little higher after it came out of the close up on it?