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Reader Comments (90)

Posted: Oct 21st 2009 11:34AM RKN said

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Ahhh........ Sprinkles' wet dream.
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Posted: Oct 21st 2009 11:37AM TheVapourRub said

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... and the PS3... lives?
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Posted: Oct 21st 2009 11:41AM (Unverified) said

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no, i think u meant to say is, "did the ps3 died?"
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Posted: Oct 21st 2009 12:20PM Alexisonfire said

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Pretty sure he didn't, because what you said made no sense.
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Posted: Oct 21st 2009 1:42PM TomCo said

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ALERT! ALERT!

Failure to recognise meme detected.
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Posted: Oct 21st 2009 2:28PM The Wicker Man said

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No, dummy.(E)nos lives.
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Posted: Oct 21st 2009 4:51PM PR0F3TA said

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umm guys the phrase "did the PS3 died" is a meme from fail videos where people troll others into thinking someone died in said video.
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Posted: Oct 21st 2009 6:19PM Premature ejaculation man said

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Kane, LIVES!
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Posted: Oct 21st 2009 11:39AM JXCGunrunna said

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Is it sad that i think this is one of sony's better advertisements?
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Posted: Oct 21st 2009 4:12PM (Unverified) said

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yes it's sad, but it's also very true. They've had some wacky ones out there.
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Posted: Oct 21st 2009 11:40AM rob47 said

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The worldwide PS3 advertising team need a banker sized bonus, they've earned it.
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Posted: Oct 21st 2009 12:10PM Edge of Blade said

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Are you kidding? Aside from being plain substanceless, it's an arrogant waste, like a rockstar breaking his $10,000 guitar.
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Posted: Oct 21st 2009 12:36PM rob47 said

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Well... judging by the recent PS3 sales I think they can afford it. Advertising must have something to do with it.
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Posted: Oct 21st 2009 12:41PM aristokrat said

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There is always the possibility that these were malfunctioning units.
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Posted: Oct 21st 2009 1:04PM Slaziman said

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As far as we know it could be just the gutted case of the PS3 flung into a TV without all the internal components/a malfunctioning tv/a mock tv where the screen isnt an LCD but just some sort of cheap glass

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Posted: Oct 21st 2009 2:45PM eat it said

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a few years I destroyed a perfectly good $1500 guitar for a web commercial before. The company was not pleased, but it brought tons of traffic to the site so I didn't get chewed out too bad.
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Posted: Oct 21st 2009 2:46PM WiredKnight said

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@Slaziman

Thanks for helping me sleep at night.
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Posted: Oct 21st 2009 11:41AM (Unverified) said

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anyone know what the music was? very suspenseful.
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Posted: Oct 21st 2009 11:41AM NaeemTHM said

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This is just wrong and stupid. What a waste of awesome tech.
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Posted: Oct 21st 2009 11:43AM michaspi said

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Sony copied Nintendo once again.

Wii Remotes have been flung at television screens for quite some time now.
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Posted: Oct 21st 2009 12:02PM Solid Jackal said

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see nitendo had wiimotes threw at the tv while sony threw the a ps3 not a controller so sony did it first
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Posted: Oct 21st 2009 12:07PM michaspi said

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@rohan:

You'd have to be a very, very angry gamer to throw a console at a television screen instead of a controller.
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Posted: Oct 21st 2009 12:39PM fwacce said

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"You'd have to be a very, very angry gamer to throw a console at a television screen instead of a controller."

Have you played Demon's Souls? I almost threw my recliner at the TV.
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Posted: Oct 21st 2009 2:19PM Istari Spartan said

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@ michas

Ive got 5 words for you.

battle toads and ninja gaiden.
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Posted: Oct 21st 2009 3:14PM (Unverified) said

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@rohan

Megaman ffs. So stressful, but so fun.
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Posted: Oct 21st 2009 11:47AM MemphisLeak said

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Atheist numbers soar
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Posted: Oct 21st 2009 11:48AM RKN said

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Your so intelligent, I envy you.
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Posted: Oct 21st 2009 11:48AM Uncle Jesse said

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I was waiting for some guy to dive in from the side, 'In the Line of Fire' style, and grab the PS3 to save both the console and the tv.

As depressing as it is to know that they wasted those 2 items more than once, it looks pretty sweet. Slow motion can make anything look epic.
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Posted: Oct 21st 2009 11:57AM NaeemTHM said

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Posted: Oct 21st 2009 11:48AM MrSpaceCowboy said

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And still, this Sony ad still seems to offend me.
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Posted: Oct 21st 2009 11:50AM Caesius said

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Honestly thought this meant they put a PS3 into a Bravia, as in, it was built into one.



which would be fucking awesome.
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Posted: Oct 21st 2009 11:57AM MrAlex said

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Same, +1 for sympathy.
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Posted: Oct 21st 2009 11:58AM (Unverified) said

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OMG THAT WAS AWESOME, thats the kind of advertising we need in this modern age :D
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Posted: Oct 21st 2009 11:59AM StormEagle said

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Is this supposed to represent some sort of incompatibility?

Or am I reading too much into it?

Also, I wonder what would've happened if they slung a PS3Fat into it....
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Posted: Oct 21st 2009 1:00PM muir666 said

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I may be able to help there. my original ps3fat overheated and died so i have a new one. the old one is currently being used as a footstool. but if you can supply the tv i can bring the ps3 :)
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Posted: Oct 21st 2009 4:24PM Prestidigitator said

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I theorize the same results as the large hadron collider--the world ending one.
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Posted: Oct 21st 2009 12:00PM bimmy said

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i wanted to see it at full speed
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Posted: Oct 21st 2009 12:01PM Obienator said

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Hypnotic
Offensive
Shameful...

...lemme see that again.
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Posted: Oct 21st 2009 12:04PM Troy Powers said

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Yes. That's the way to make consumers see your product as important and valuable. Make commercials where you're just randomly destroying them as if they're...not important or valuable.

In the next commercial, a man will run out of toilet paper and wipe his ass with a blu-ray disk.
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Posted: Oct 21st 2009 2:02PM linebeginstoblur said

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OW. OWWWWWW.
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Posted: Oct 21st 2009 2:03PM religiousjedi said

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Dammit man!!! Now I got that image stuck in my head....

*shudders* the edge of that disk...
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Posted: Oct 21st 2009 12:05PM PedoJokerBear said

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how about giving them to a worthy fan? i.e. myself.
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Posted: Oct 21st 2009 12:13PM CynicalStrike said

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Man, those Bravia's are flimsy. Clearly not designed to withstand the stresses of the modern gaming-room environment.
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Posted: Oct 21st 2009 12:16PM dSTeVek said

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kowl!
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Posted: Oct 21st 2009 12:16PM Giggman said

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What the fuck is a "leaver"....

Someone going somewhere in that ad.... I'm confused.
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Posted: Oct 21st 2009 12:27PM DrunkMIffy said

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Was it just me, or did the PS3 trajectory seem a little higher after it came out of the close up on it?
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Posted: Oct 21st 2009 1:07PM John Z said

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It's a slight optical illusion triggered by the PS3's rotation. Since it's going far slower than we expect, the human eye extrapolates past and future trajectories based on the object's orientation at that perceived moment in time. The PS3 didn't launch perfectly off the platform, tilting ever so slightly; we'd never be able to see that it was rotating if it wasn't running at about 100x slowdown (or whatever the actual frame rate was). If we were watching this live, and didn't blink, the PS3's trajectory would be observed to be perfectly normal.
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Posted: Oct 21st 2009 1:48PM DrunkMIffy said

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Oh :| Thanks haha.
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Posted: Oct 21st 2009 2:07PM Troy Powers said

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Yes, but why is the RUM gone?!!?
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