Dear Mr. Larson,
Congratulations! With your recent purchase of our 46-inch Bravia KDL46X 3100 LCD TV, you're eligible to receive a free PlayStation 3 -- provided you haven't changed your address, and still live in Australia. Funny story: You're actually the last person that's eligible to receive the free console with the TV's purchase. "Lucky Number 25,000," we've been calling you around the office. I'm running to the stockroom right now, so I can ship your console and television to you personally, along with a very heartfelt letter of gratitude.
Oh, crap. Listen, Mr. Larson -- I might have forgotten something ... important. See, to promote this offer, we may have flung the last PlayStation 3 into your Bravia television at 50 mph. By "may have flung," of course, I mean "totally did fling." If it makes you feel any better, it was a really good ad (check it out after the jump)! Very thought-provoking, and even a little cheeky. Just know that your television and video game console died for a worthwhile cause. (What? No! Of course there are no refunds. Don't be silly.)
Love,
Sony Australia.
Reader Comments (90)
Posted: Oct 21st 2009 11:41AM (Unverified) said
no, i think u meant to say is, "did the ps3 died?"
Reply
Posted: Oct 21st 2009 12:20PM Alexisonfire said
Pretty sure he didn't, because what you said made no sense.
Reply
Posted: Oct 21st 2009 11:39AM JXCGunrunna said
Is it sad that i think this is one of sony's better advertisements?
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Posted: Oct 21st 2009 4:12PM (Unverified) said
yes it's sad, but it's also very true. They've had some wacky ones out there.
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Posted: Oct 21st 2009 12:10PM Edge of Blade said
Are you kidding? Aside from being plain substanceless, it's an arrogant waste, like a rockstar breaking his $10,000 guitar.
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Posted: Oct 21st 2009 12:41PM aristokrat said
There is always the possibility that these were malfunctioning units.
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Posted: Oct 21st 2009 11:41AM (Unverified) said
anyone know what the music was? very suspenseful.
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Posted: Oct 21st 2009 12:02PM Solid Jackal said
see nitendo had wiimotes threw at the tv while sony threw the a ps3 not a controller so sony did it first
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Posted: Oct 21st 2009 2:19PM Istari Spartan said
@ michas
Ive got 5 words for you.
battle toads and ninja gaiden.
Reply
Ive got 5 words for you.
battle toads and ninja gaiden.
Posted: Oct 21st 2009 11:48AM Uncle Jesse said
I was waiting for some guy to dive in from the side, 'In the Line of Fire' style, and grab the PS3 to save both the console and the tv.
As depressing as it is to know that they wasted those 2 items more than once, it looks pretty sweet. Slow motion can make anything look epic.
Reply
As depressing as it is to know that they wasted those 2 items more than once, it looks pretty sweet. Slow motion can make anything look epic.
Posted: Oct 21st 2009 12:03PM Uncle Jesse said
Posted: Oct 21st 2009 11:48AM MrSpaceCowboy said
And still, this Sony ad still seems to offend me.
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Posted: Oct 21st 2009 11:58AM (Unverified) said
OMG THAT WAS AWESOME, thats the kind of advertising we need in this modern age :D
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Posted: Oct 21st 2009 11:59AM StormEagle said
Is this supposed to represent some sort of incompatibility?
Or am I reading too much into it?
Also, I wonder what would've happened if they slung a PS3Fat into it....
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Or am I reading too much into it?
Also, I wonder what would've happened if they slung a PS3Fat into it....
Posted: Oct 21st 2009 4:24PM Prestidigitator said
I theorize the same results as the large hadron collider--the world ending one.
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Posted: Oct 21st 2009 12:04PM Troy Powers said
Yes. That's the way to make consumers see your product as important and valuable. Make commercials where you're just randomly destroying them as if they're...not important or valuable.
In the next commercial, a man will run out of toilet paper and wipe his ass with a blu-ray disk.
Reply
In the next commercial, a man will run out of toilet paper and wipe his ass with a blu-ray disk.
Posted: Oct 21st 2009 2:03PM religiousjedi said
Dammit man!!! Now I got that image stuck in my head....
*shudders* the edge of that disk...
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*shudders* the edge of that disk...
Posted: Oct 21st 2009 12:05PM PedoJokerBear said
how about giving them to a worthy fan? i.e. myself.
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Posted: Oct 21st 2009 12:13PM CynicalStrike said
Man, those Bravia's are flimsy. Clearly not designed to withstand the stresses of the modern gaming-room environment.
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Posted: Oct 21st 2009 12:27PM DrunkMIffy said
Was it just me, or did the PS3 trajectory seem a little higher after it came out of the close up on it?
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Posted: Oct 21st 2009 1:07PM John Z said
It's a slight optical illusion triggered by the PS3's rotation. Since it's going far slower than we expect, the human eye extrapolates past and future trajectories based on the object's orientation at that perceived moment in time. The PS3 didn't launch perfectly off the platform, tilting ever so slightly; we'd never be able to see that it was rotating if it wasn't running at about 100x slowdown (or whatever the actual frame rate was). If we were watching this live, and didn't blink, the PS3's trajectory would be observed to be perfectly normal.
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