Dear Mr. Larson,
Congratulations! With your recent purchase of our 46-inch Bravia KDL46X 3100 LCD TV, you're eligible to receive a free PlayStation 3 -- provided you haven't changed your address, and still live in Australia. Funny story: You're actually the last person that's eligible to receive the free console with the TV's purchase. "Lucky Number 25,000," we've been calling you around the office. I'm running to the stockroom right now, so I can ship your console and television to you personally, along with a very heartfelt letter of gratitude.
Oh, crap. Listen, Mr. Larson -- I might have forgotten something ... important. See, to promote this offer, we may have flung the last PlayStation 3 into your Bravia television at 50 mph. By "may have flung," of course, I mean "totally did fling." If it makes you feel any better, it was a really good ad (check it out after the jump)! Very thought-provoking, and even a little cheeky. Just know that your television and video game console died for a worthwhile cause. (What? No! Of course there are no refunds. Don't be silly.)
Love,
Sony Australia.
Reader Comments (90)
Posted: Oct 21st 2009 12:38PM Lekko said
did it ever occur to anyone that maybe the TV and PS3 might have already been defective or otherwise broken units?
I'm sure sony's repair department has quite a few defective beyond repair units laying about that look perfectly fine.
I'm sure sony's repair department has quite a few defective beyond repair units laying about that look perfectly fine.
Posted: Oct 21st 2009 12:40PM RKN said
So, your saying that there are already defective PS3 slim units?
Fuck, and I thought they would have fixed their fucking YLODs and Blu-Ray drives by now!
I don't want to hate Sony, but when if I buy a PS4, I am so getting some protection plan for it! I can't trust Sony to build quality Playstations, especially early units.
Reply
Fuck, and I thought they would have fixed their fucking YLODs and Blu-Ray drives by now!
I don't want to hate Sony, but when if I buy a PS4, I am so getting some protection plan for it! I can't trust Sony to build quality Playstations, especially early units.
Posted: Oct 21st 2009 12:43PM aristokrat said
Not everything that comes off the assembly line passes QA tests. There is not an electronics manufacturing line in the world that produces 100% perfect products.
Reply
Posted: Oct 21st 2009 1:11PM (Unverified) said
"I would rather them (Sony) do stuff like this instead of willingly and knowingly ship these defects to consumers.... Who would do such a thing?"
MS says HI
Reply
MS says HI
Posted: Oct 21st 2009 12:41PM (Unverified) said
thats not how you hook up a ps3 to a tv, geez
Posted: Oct 21st 2009 12:43PM (Unverified) said
for a minute there, i thought the Bravia turned into a Stargate portal.
Posted: Oct 21st 2009 1:38PM (Unverified) said
@ darkeyez
Thats exactly what I was thinking!! LMAO!!
Reply
Thats exactly what I was thinking!! LMAO!!
Posted: Oct 21st 2009 12:44PM aristokrat said
Nice bit of luck how the PS3 rotated perfectly so that it was facing out during the impact. Looked pretty cool, and I thought for a moment it was embedded in the screen.
Posted: Oct 21st 2009 12:53PM B3astofthe3ast said
The PS3 looked like it took it pretty well, I wonder if it still worked?
Posted: Oct 21st 2009 12:53PM zero2dash said
Not sure about the slim. If they hurled a fat, I'm almost certain it would survive due to the increased girth.
Posted: Oct 21st 2009 12:55PM horngreen said
Just what the landfills need, more busted junk in them.
Posted: Oct 21st 2009 12:59PM Shagittarius said
They used an XBR3? Couldn't break out the XBR9? Although I think the 3 is the better set anyways even without the 240hz.
You can tell because the screen has the floating bezel design.
You can tell because the screen has the floating bezel design.
Posted: Oct 21st 2009 1:02PM John Z said
It was that moment of suspense when you see the PS3 gliding gently towards the TV that really made it fun. It's like, "Hey, this is CG, really nice, very serene, and now it's going to just drop into the TV like a pool... wait, it's not supposed to shatter..."
Posted: Oct 21st 2009 1:12PM prodigy69 said
it's lever, dumbass
back to troll school for you
back to troll school for you
Posted: Oct 21st 2009 1:31PM (Unverified) said
What a shitty advert.
This is one of those "lets do something totally dumb and people will think it's cool" adverts. Looks like it worked.
Btw, I do get it, collision of entertainment and all that shit, still...
This is one of those "lets do something totally dumb and people will think it's cool" adverts. Looks like it worked.
Btw, I do get it, collision of entertainment and all that shit, still...
Posted: Oct 21st 2009 1:38PM Spunky Monkey 190906 said
What a shitty comment.
This is one of those "lets say something totally dumb and people will think it's cool" comments. Looks like it didn't work.
Btw, I still don't get it
Reply
This is one of those "lets say something totally dumb and people will think it's cool" comments. Looks like it didn't work.
Btw, I still don't get it
Posted: Oct 21st 2009 1:39PM Viva La Snake said
BOOM, HEADSHOT!
Posted: Oct 21st 2009 1:42PM (Unverified) said
as a Bravia owner and PS3 owner those have better been a refubished pair!! god damn it what was the logic of that >:-(
lol
lol
Posted: Oct 21st 2009 2:06PM (Unverified) said
o_O
I have to admit I don't care much about the PS3 and the Bravia, but I'm still wondering what the hell Sony is trying to convey with this ad.
I have to admit I don't care much about the PS3 and the Bravia, but I'm still wondering what the hell Sony is trying to convey with this ad.
Posted: Oct 21st 2009 2:11PM Ashitaka said
See Roto13?
THIS is a fanboy.
THIS is a fanboy.
Posted: Oct 21st 2009 2:17PM Emil K said
The recession is over!!!!
Posted: Oct 21st 2009 2:59PM juggalotusmx said
well PS3 consumers have to use it somehow, not their fault!!
Posted: Oct 21st 2009 3:00PM RKN said
Your a pretty shitty gamer for life if you miss and diss on the PC and Playstation systems. Only limiting yourself to the Xbox isn't good.
Posted: Oct 21st 2009 3:06PM d1srupt0r said
Naming your band Smashing Bravias is not cool thanks to this video.
Posted: Oct 21st 2009 3:12PM Quest said
reminiscent of "1984" Apple commercial . . .
Posted: Oct 21st 2009 3:16PM Vordus said
Brilliantly cheap way to make a compelling advert. The Bravia and PS3 are Sony's already, so they're only paying the manufacturing costs. The rest of the rig looks to be an Autoliv testing room, designed for throwing cars into walls to test airbag and seatbelt safety. I would assume that the slow motion cameras are Autoliv's also. Between hire of the testing room and the items actually thrown, the cost to make this is probably a tiny fraction of the cost of the average TV advertisement.
Posted: Oct 21st 2009 4:07PM AdvilYum said
All I see is a colossal waste.
A waste of a (presumably) good PS3.
A waste of a (presumably) good TV.
A waste of electricity - did you see how many lights are on?
I hope they paid for proper electronics disposal....
But my Inner Kid thinks its cool to see things get smashed up in super slo-mo. And I like how the TV seems to shiver just before meeting it's untimely death.
A waste of a (presumably) good PS3.
A waste of a (presumably) good TV.
A waste of electricity - did you see how many lights are on?
I hope they paid for proper electronics disposal....
But my Inner Kid thinks its cool to see things get smashed up in super slo-mo. And I like how the TV seems to shiver just before meeting it's untimely death.
Posted: Oct 21st 2009 8:32PM (Unverified) said
So to dummy it down....
What A Waste.
Again Agian Again
Reply
What A Waste.
Again Agian Again
Posted: Oct 21st 2009 4:10PM (Unverified) said
nothing some pritt stick and tap cant fix maybye abit of a dust but it should work fine :)
but...
why does a part of me wish to see a sony employey flung into a tv??? at full speed. >:)
but still i want that catapult thing!!!
but...
why does a part of me wish to see a sony employey flung into a tv??? at full speed. >:)
but still i want that catapult thing!!!
Posted: Oct 21st 2009 4:18PM TangoCharlie said
Don't want this to happen to me.
Gonna need a rubber sleeve for my PS3.
Gonna need a rubber sleeve for my PS3.
Posted: Oct 21st 2009 5:17PM ch3burashka said
I imagine the PS3 screaming, "SPARTA!!!!"
Posted: Oct 21st 2009 7:27PM DerickDBrown said
If we're gonna pick on 'leaver' I think we should pick on the use of 'your' as well. Your is 2nd person possessive. You're means you are.
Posted: Oct 21st 2009 8:37PM (Unverified) said
i get it 250,000 PS3s are being given away and at the end of the clip there are only 249,999 left
Posted: Oct 21st 2009 10:12PM (Unverified) said
That television got OWNED!
Posted: Oct 22nd 2009 12:12AM Veetzs said
Best. Job. Ever.








