Upcoming new device integration sends Netflix stock soaring

by Alexander Sliwinski on Oct 23rd 2009 7:30PM

Netflix's stock hit a new high today on word from the company that its movie streaming service will soon be available through a device owned by a large number of consumers. The company wouldn't name names, but the Associated Press reports that analysts are speculating it to be the oft-rumored and Hastings-desired inclusion of the service on the PS3 or Wii.

Netflix stated that its Xbox 360 service helped the company add 2.4 million subscribers since September of 2008. This new deal, according to the company, is predicted to bring in 900,000 to 1.2 million more customers in just the fourth quarter -- it also announced it will begin offering the service overseas next year.

Before getting too excited, Netflix could be offering its service through a cable provider like Comcast or DirecTV -- perhaps the iPhone? We've contacted Netflix for further information and asked when it plans to make its big announcement.

Source

Tags: netflix, Nintendo, streaming, Wii

Reader Comments (66)

OH please be the PS3.

we dont need that sh!t!

I sure as hell hope so. If it does happen, it'll kill the Video store though. Decent selection, but good god is it all over priced.

the Video store and Netflix don't have the same movies tho....Video store its MOSTLY New stuff....Netflix is 2+years old stuff....

That would definitely be HUGE for netflix and the whole dvd rental biz too... I just wonder if microsoft has netflix on lockdown somehow?

and although iphone is a cool idea, does iphone really have the bandwidth to do that?

I would expect the PS3-Sony's been pushing it as a media hub for ages-but I'm not so sure about the iPhone. It'd have to be Wi-Fi only, as AT&T's network can barely handle the data load it has now.

I really hope it's the PS3. My Xbox-owning brothers have been watching Netflix on their 360s on a near-daily basis and kind of getting me jealous. lol

Yeah. Netflix was one of the selling points for me to get a TiVo, and my TiVo just crashes when I try to stream. Sucks. Works fine on my PC, but I don't want to watch TV on it.

It should be the PS3. I imagine Microsoft signed a short-term exclusivity clause to get it before Sony did, and it's about time for that clause to expire. I remember over a year ago Netflix had a poll for the PS3 and the results were very positive. However, Microsoft did their typical money bucket thing (or Sony didn't like the licensing terms or whatever) and got it first.

Regardless, it could still be Sony holding this back because it competes directly with the lucrative (read: overpriced) offerings on the PSN.

I don't really feel the need for it on my PS3. But for those who do...good for them.

*If this indeed is for the PS3

If this is for iPhone, that would be weird. Really Weird. But I guess its most likely not that hard for them to pull off if it was wi-fi only. Of course, I still don't get the desire of watching a video on a really small screen, so what do I know?

I'm hoping for the PS3 as well. I have both a 360 and a PS3, but I'm not a gold subscriber so the Netflix inclusion is, sadly, worthless for me. It's certainly not a must have, but it'd be quite convenient.

PS3 or Wii would be nice for me as I don't own an Xbox 360.

I do have a question or two though. Would the platform decide the output? If the Wii were the new device would high definition viewing be impossible?

Also, if it is a cable provider rather than a gaming console I hope for U-verse.

I would think its a combination. There is some hd content on Netflix Streaming, but not everything is, of course. The Wii can only output at the most 480p, so I would think it would have to scale to that.

Also, I totally recommend PlayOn for Netflix streaming. Its not as seamless as on xbox, but it does the job on both ps3 and (I think) wii.

I would expect PS3, but I wouldn't get my hopes up...

I'm just wondering how Sony would deal with their own Video service on the PS3 alongside a Netflix offering.

Would it interfere too much with them, or would it be easy enough to negotiate with Netflix and Sony's ownership of numerous titles?

Even though I would like it on PS3 as a sales booster, I don't think it will be happening. We'll see I guess.

Well, Microsoft has the Zune Video Marketplace and Netflix, right next to each other on the dashboard. That's not really a big problem.

Since they're projecting way higher membership numbers than the 360 added, its probably the Wii.

i'd doubt it'd just be the wii. i mean, when you look at the exclusivity w/ the 360, it was just that. MS paid them money to have it time exclusive for some. Netflix has openly said they would looove to have it on all consoles, and that would come sooner or later. But to put it on just wii and not on ps3, especially knowing the TYPE of people that use ps3s (active users, people that use it more than once a month etc)

my guess is it's the Wii and if it is PS3 i doubt Canadians will get a part of this as well. I don't need a video store myself cause i rather own a hard copy o things or rent movies myself from a local store, besides their is a Canadian Website like Netflix called ZIP so this is another reason i doubt Netflix would have anything to do with Canadians !

Hells yeah.

Now my friend won't have an excuse not to move to ps3.

If this is true then the fact that the blockbuster near my home is closing down might just get me to switch to Netflix.

I will miss the speed of in store swaps tho.

are you by chance in houston? my blockbuster is closing sunday. :( liquidation sale monday.

Not in Houston but same situation.

Just do it. I'll never set foot in a video rental joint again.

Is it just me, or was the fact that they're bringing it to other countries totally blown over by both Joystiq and Yahoo in the linked article? That seems like much bigger news, and has the potential to affect their subscriber numbers by a helluva lot more than 900k - 1.2m.

I remember reading about a possible job posting a few months back on another blog... all I can say is its about damn time...

http://gizmodo.com/5210559/netflix-job-posting-hints-at-expansion-to-ps3-and-wii

Personally I hope it for the Wii. I'm constantly playing on the ps3, done paying for Live! and the Wii just sits in a dusty pile next to the tv.

All these people getting excited about about it coming to the ps3, you'd think they have never heard of piratebay.......ummm......I mean, yeah, it's a very needed service that I can't wait to pay for......lol. I upgraded to a 320gb hd for a reason.

Ssshhhh, don't talk about piracy in here.

I don't agree with pirating movies... But no matter what I -will- pirate pretty much any tv show that I want to watch at the 'same' time as Americans (like 24 hours after it first airs). It's so unfair that you have so many good shows while we don't :(

Oh, no. Of course not. I meant for the independent films that were made to be free. And, yeah, I dl shows all the time. I have a DVR for my cable, but I like to line them up neatly by season on the ps3. Especially Dr. Who. I hate having to wait for the few new ones to come stateside.

I'm not even going to try and say I haven't pirated before, but an existing subscription + ability to use on my ps3 would be a lot more convenient. Though their selection still isn't huge, there's definitely enough movies and shows to be able to find something to toss on if you're bored.

While The PS3 would make sensible fit, don't forget that last year Nintendo announced there would be VOD in Japan on the Wii.

http://www.wired.com/gadgetlab/2008/12/video-on-demand/

But according to the numbers, it might be both.

But IMO, I don't care about the service, if I can't get the videos in ATLEAST 720p

Please be for PS3!! I've been waiting for this for SO LONG! It would make my already heavily used PS3 on almost ALL the time! Not to mention my wife would be a happy camper too.

Netflix you will have one more customers for sure the day this is announced for PS3! Lets make this happen!!

Guys, don't be so silly!
The DS has a HUGE userbase.
It is the obvious choice for HD streaming, and could use its 4mb of RAM as a buffer!

Won't be the PS3. Microsoft has a person on the Netflix board! so no PS3. They have already said that it will be the only console. So believe that. This is going to be a iPhone app or another DVD upgrade or something.

"Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers**, at no additional cost."

That could also mean that Netflix would just have some kind of charge on the PS3. Either way, if people want Netflix on their PS3, just pick up PlayOn.

ummmm it can be the PS3....the Netflix CEO said that it will be on all Consoles....and as many devices as possible....

i'm guessing it'll be for Zune.

As a 360 owner I hope for the sake of ps3 owners they get this service that their machine is perfectly capable of handling. It rocks.

well if it comes to either the iPhone, Wii or ps3 i am in luck since i have all three of those devices.

As do I. But I also have a 360. I would love for it to come to the iPhone! Then I can take The Office anywhere!!!! Don't forget the app would work on the iPod Touch as well. That's a whole lotta peeps!

2 year Netflix subscriber with a PS3 here.

Wii or PS3 would be nice imo.

Sorry to burst your bubble guys...

Netflix will be available through a gadget that you can hookup to most Sony TV's the gadget is called Bravia internet video module.
The gadget will allow you to view your netflix subscription with the touch of your Bravia remote.

I know this because..
1) This is old news. It was announced earlier this year.
2) I have a Bravia so I stay on top the latest news.

here's the link..

http://gizmodo.com/5310816/sony-bravia-connected-hdtvs-finally-land-netflix-streaming

That's something different. That deal has already gone through and will be implemented soon. This new Netflix thing is an upcoming deal.

Not to mention, Netflix management won't provide specifics about the new deal. Why would they hold back info that it's the Bravia deal when they already made that public a while ago?

uhhh right....since it was announced EARLIER this year that is NOT what they are talking about

For sure IT IS NOT for the PS3 or iPhone. Neither Sony nor Apple are going to bring in a direct competitor to a service they already offer themselves.

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Upcoming new device integration sends Netflix stock soaring

Reader Comments (66)

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