It's rare that we hear anything but doe-eyed optimism from publishers of yet-to-be-released games -- however, Activision's Kai Huang, co-creator of the Guitar Hero
franchise, recently voiced some fairly realistic expectations
for the upcoming disc-spinning rhythm title, DJ Hero
. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time," Huang explained during a speech at the PLAY Digital Media Conference in Berkeley.
Huang mentioned that while overall sales will be bolstered by the Hero
part of the game's moniker, the DJ
portion may scare potential players off -- causing Activision to focus on in-store demos to push the product on passersby. If we were unenlightened of DJ Hero
's existence, we'd probably be snared by the siren call of the demo unit's mash-up of "Hollaback Girl" and "Give it to Me." Curse you, Stefani/James