
The Change 4 Life ad campaign gathered early attention with the
shocking connection between sedentary activities like games and "AN EARLY DEATH." Then it softened the message a bit with the more positive
suggestion that "active" video games would be a healthy move. Now, the initiative is getting its exercise with vigorous backpedaling, as it will actually
endorse a video game, giving permission to use its logo in advertising. Of course, that game is
Wii Fit Plus.
"We are thrilled that active videogames are finally being recognised by the Government for contributing to a healthy, balanced lifestyle," ELSPA's Mike Rawlinson said. Rawlinson revealed that ELSPA has been working with the UK government since the first Change 4 Life ad to get some fairer recognition for games, and apparently the Change 4 Life folks finally
got tired of hearing about it came to their senses.
Reader Comments (Page 1 of 1)
Pantsparty @ Oct 26th 2009 9:06PM
I hate the Wii Fit and all that it stands for...
Darth Bradwart, Dark Lord of the Sith @ Oct 26th 2009 9:15PM
But what if it was sitting on the shelf???
Brian @ Oct 26th 2009 9:38PM
@Pantsparty
I'm in agreement. I'm sick of it telling me I'm out of shape. I'll stick to sitting in my computer chair.
mr nimblewick @ Oct 26th 2009 10:43PM
Healthy people? You hate healthy people?
HighFiveJesus @ Oct 26th 2009 11:11PM
wii fit is a lot of fun, especially with other peoples. but its definately a healthy oriented game, so yeah kinda messed up if you have a problem with that. your ass looks like 200 pounds of chewed bubble gum.
Marco le Polo @ Oct 26th 2009 9:10PM
I love the Wii Fit and all that it stands for!
Darth Bradwart, Dark Lord of the Sith @ Oct 26th 2009 9:11PM
It's a good thing they did. Elsewise Change 4 Life might have been...left 4 dead.
CH3BURASHKA @ Oct 26th 2009 9:13PM
YEAAAAAAH!!!!!
CH3BURASHKA @ Oct 26th 2009 9:13PM
Right now, I'm thinking of the 'Hell' guy from the Dante's Inferno marketing team marketing Wii Fit+:
"When making the next Wii Fit, we were thinking of something everyone could relate to, such as huge wrecking balls."
Darth Bradwart, Dark Lord of the Sith @ Oct 26th 2009 9:15PM
That sounds like a Michael Bay quote...
WREturns (Please buy and rate my iPhone game, Shape Tapper!) @ Oct 26th 2009 10:10PM
Michael Bay relates everything to huge balls of some kind or another.
Asmerom (PSN: neon6plz) @ Oct 26th 2009 9:57PM
Does anyone think this will backfire? Wii Fit doesn't really replace actual exercise and I've read once you get the thing, it's not like you're going to take 1-2 hours everyday to "remain fit". Just like my GT Xpress: $30 wasted for something I shouldn't have bought in the first place.
SoshiKitai @ Oct 27th 2009 2:22AM
Wait, so how would this backfire?
People love Wii Fit (maybe not the most of the elitist gaming community), and find the activities quite fun.
It CAN replace actual exercise when one doesn't exercise at all, really.
And people do take 1-2 hours a day to remain fit (through Wii Fit), but just like exercising: You can easily get tired of doing it if you don't do it consistently.
People eventually DO stop playing it, like how these people stopped going to a gym at one point in their life, and they just see it "collect dust". But they will pick it up every once in a while when they want to play it with friends..... which is more than I could say about gym memberships.
...........so...... what backfires from this?
Asmerom (PSN: neon6plz) @ Oct 27th 2009 10:13AM
Huh. Well, I know I'll never buy it.
Phillip @ Oct 26th 2009 10:04PM
Because it needed to be done:
http://img36.imageshack.us/img36/5043/change4life.jpg
MrSpaceCowboy @ Oct 26th 2009 10:09PM
If I had Change 4 Life, I'd be down at the local video arcade like all the time instead of playing things like Wii Fat
HighFiveJesus @ Oct 26th 2009 11:12PM
playing wii fit every day still doesn't mean you get to eat whatever you want!
SoshiKitai @ Oct 27th 2009 2:24AM
OH HA HA HA, WII FAT, HOW FUNNY
...
... so are you saying Wii Fit makes you fatter? That's pretty impressive for a game to do that doesn't prepare food.
Goity @ Oct 27th 2009 4:37PM
I love how it's got "4" instead of four, because that is so totally rad and up to date.
Goity @ Oct 27th 2009 4:38PM
Whoops! I meant "for"
...and didn't mean to submit this twice :S
Goity @ Oct 27th 2009 4:37PM
I love how it's got "4" instead of for, because that is so totally rad and up to date.