Deal to see EA music licensed for TV commercials, movie trailers

by Alexander Sliwinski { Nov 4th 2009 at 4:00AM }

Electronic Arts has signed on the dotted line for Extreme Music to represent its catalog of 2,000 original pieces of music for five years. Variety reports that Extreme will place the publisher's owned music in things like television commercials, movie trailers and anything else that Extreme sees fit -- and to which EA agrees.

EA has obtained original pieces of music over the years from many A-list Hollywood composers, as the publisher has sought to blend the realms of film and games. So, if you happen to hear a theme from The Sims playing in the background of a pool insurance ad, or that armed forces ad suddenly makes you want to play Battlefield, you'll know why.

[Via Big Download]

Tags: business, ea, electronic-arts, extreme-music, music

Reader Comments (Page 1 of 1)

Clinton @ Nov 4th 2009 7:10AM

WTH are all these spammers coming from

bluezy @ Nov 4th 2009 7:47AM

Variety: the pinnacle of reporting.

Jason @ Nov 4th 2009 10:03AM

It could be a form of Subliminal advertising here the themes to certain games and it makes u wanna play it without you knowing why.

Meh @ Nov 4th 2009 11:07AM

...except it doesn't work.

Vcize @ Nov 4th 2009 10:05AM

Not a very popular story, but I think it's very cool.

cms64 @ Nov 4th 2009 10:54AM

I miss the original Sims shopping music in Sims 3.

Gamer4Life @ Nov 4th 2009 1:17PM

Finally the rest of the world can hear what we've been hearing for years.

Shadsy @ Nov 4th 2009 2:47PM

Other companies are way ahead of the curve. Jack Wall's music for the Myst series has been popping up in commercials and trailers for years now.

Captain Underpants @ Nov 4th 2009 5:17PM

I bet the games won't get any cheaper.

Capgun @ Nov 4th 2009 7:36PM

I'll enlist in the first branch to not only use the BF1942 theme, but recreate it as well.

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