Ubisoft reports first-half sales drop, deems Q4 most important quarter in company history
Ubisoft has reported financial results for the first half of its fiscal year, ending September 30, 2009. Coming in at €166 million ($246 million), this year's sales represent a drop of 52% when compared to the first two fiscal quarters of the previous year. Second-quarter sales totaled €83 million ($123 million) -- a drop of 53.1%, though one that Ubisoft states falls within previously issued guidance.
Standout titles released during the period include the Western-themed first-person shooter, Call of Juarez: Bound in Blood (which has shipped 'close to 900,000 units'), reptilian brawler Teenage Mutant Ninja Turtles: Smash Up and, "in certain countries," the Pelé-powered Academy of Champions.
Ubisoft points to its fiscal third quarter -- that's October to December on your official Secretive Hunks of Third Echelon Calendar -- as "the most important quarter in Ubisoft's history." Sales are expected to reach €540 million ($801 million) during the period, thanks to Assassin's Creed 2, Assassin's Creed: Bloodlines, James Cameron's Avatar: The Game, Rabbids Go Home and Shaun White Snowboarding World Stage. Ubisoft's also counting on several new casual and self-improvement games for the Wii and DS, which we imagine will help the financialz quite a bit.
Standout titles released during the period include the Western-themed first-person shooter, Call of Juarez: Bound in Blood (which has shipped 'close to 900,000 units'), reptilian brawler Teenage Mutant Ninja Turtles: Smash Up and, "in certain countries," the Pelé-powered Academy of Champions.
Ubisoft points to its fiscal third quarter -- that's October to December on your official Secretive Hunks of Third Echelon Calendar -- as "the most important quarter in Ubisoft's history." Sales are expected to reach €540 million ($801 million) during the period, thanks to Assassin's Creed 2, Assassin's Creed: Bloodlines, James Cameron's Avatar: The Game, Rabbids Go Home and Shaun White Snowboarding World Stage. Ubisoft's also counting on several new casual and self-improvement games for the Wii and DS, which we imagine will help the financialz quite a bit.












Reader Comments (Page 1 of 1)
NaeemTHM @ Nov 4th 2009 3:52PM
Not to worry Ubisoft, you will get exactly 60 dollars from me later this month when Assassin's Creed 2 drops. That should tide them over until next quarter, right fellas?
LostOverThere @ Nov 5th 2009 6:04AM
They were also going to get an addition $60 on top of that for my purchase of Red Steel 2 - but oh wait, it's delayed.
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2 slick @ Nov 4th 2009 3:55PM
They will also acquire whatever it costs Gamefly to purchase 1 copy of Assassin's Creed 2 from Ubi and ship it to me to play for awhile. THAT will definitely tide them over
216 @ Nov 4th 2009 4:00PM
yep ima gamefly AC2
The Dark Wayne [Planeteer: Power of the Batusi] @ Nov 4th 2009 4:17PM
knowing gamefly that'll be the only copy they get
Anthony M. @ Nov 4th 2009 4:19PM
@ Dark Wayne
Zing!
FNG @ Nov 4th 2009 4:34PM
I must be really lucky. I've gotten my new release games on release day every time. I've only been a member for about 6 months though. Do any of you veterans remember seeing a drop off at a certain time within your membership? We'll see if I get MW2 on 11/10/09. I would guess it will say shipped on 11/09/09 in my Q on Monday. I'm also buying it so it's not a big deal.
Taylor @ Nov 4th 2009 4:04PM
Had they put more time into TMNT: Smash Up, they might have sold me a copy. Good thing for Gamefly.
Kleptomaniac @ Nov 4th 2009 4:07PM
Didn't A.C 1 sell like 8 million copies? I don't think they have to worry much about the sequel.
NitroMikeo @ Nov 4th 2009 4:17PM
James Cameron's Avatar: The Game - Cannot wait. For film AND game.
Chibi Chaingun - blackhivemedia.com @ Nov 4th 2009 5:05PM
Completely agree. I got the nVidia 3D Vision glasses for the game. :)
Jose [Steam & PSN: Assmar] @ Nov 4th 2009 4:18PM
Okay, if it's the third financial quarter, why the eff is it still called Q4? Shouldn't it be Q3. I know they don't want us to figure it out, but this is just madness.
F1: Basu Gasu Bakuhatsu @ Nov 4th 2009 9:38PM
Well it's not like they have alot to compete with...
bluetev @ Nov 30th 2009 5:42PM
They will be ok. Assassin creed sold 8 milion in a very competitive fall 2007 market. AC2 has less competition, its no longer a new IP and much improved over AC1. Expect at least 10-12 million sales, which means revenues next quarter will at least triple. Hopefully that will persuade them to complete Beyond Good and Evil 2.