"Online games that you download, games you would get by way of iPhone for example, that totally digital business is up so strong that it's actually offsetting the challenge we see at retail," Riccitiello tells FOX Business. Offerings like Madden 10 on iPhone, the upcoming Madden NFL Arcade, and Madden 10 DLC should go far in helping the company's bottom line. "The retail business is down," Riccitiello admits, but "the combination [of both retail and digital] is up."
Riccitiello's belief that digital is the future of the industry echoes earlier sentiments from EA Sports boss Peter Moore, who called the retail model "a burning platform." See Riccitiello's full interview with FOX after the break.