Everyone agrees: new IP needed for industry 'to survive'
by Andrew Yoon 
{ Nov 6th 2009 at 12:00AM }
Wada agrees with Denny's sentiment, noting that "as an entertainment company the business won't be viable if we don't continue to nurture new IPs." This may be ironic coming from a company that's releasing a game called Final Fantasy: Crystal Chronicles: The Crystal Bearers this holiday, and both Final Fantasy XIII and Final Fantasy XIV next year, but we can credit them for making The World Ends With You, right?
Cousens goes a step further, saying innovation has always been at the heart of the industry. "From day one since we walked in the door we've always tried to be experimental, to be innovative, to take things into new areas and to make it interesting." Obviously, the reason why publishers need to invest in new IPs is clear -- let's not forget that games like Madden used to be an original IP at one point.
Source - Sony: Industry needs new IP to survive
Source - Wada: Business 'not viable' without new IP
Source - Cousens: Industry must pursue new IP
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Reader Comments (Page 1 of 2)
brian @ Nov 6th 2009 12:01AM
Everyone agrees: If you eat, you've got to take a shit at some point.
Maccadude33 @ Nov 6th 2009 1:01AM
True. +1 for the avatar.
SpyderTaco (PSN: Ar4chNova89) @ Nov 6th 2009 12:03AM
Everyone agrees: Doing things is required for stuff to happen.
Electro Poof [Super Nintendo IT ONLY DOES EVERYTHING - Now Only $29.99] @ Nov 6th 2009 1:04AM
Everyone agrees: The bird is in fact equal to or greater than the word.
Rudy van DiSarzio, Jazz fusion guitarist. (I go by many names...) @ Nov 6th 2009 1:37AM
Everyone agrees: All our base is belongs to them.
ZayCube @ Nov 6th 2009 3:52AM
You killed it.
SpyderTaco (PSN: Ar4chNova89) @ Nov 6th 2009 12:03AM
Everyone agrees: Doing things is required for things to happen.
RKN @ Nov 6th 2009 12:03AM
And yet some are happy at milking a franchise over and over and over again.
Come on, I want a Sitar Hero speaking as an Indian! ; )
Meh @ Nov 6th 2009 4:25AM
AWESOME IDEA
Phix @ Nov 6th 2009 12:04AM
Hmm, I feel like we need to hear from the Industry Master, Bobby Kotick, before coming to a REASONABLE, BALANCED, and FAIR opinion on original IPs. I feel like Mr. Kotick has a great vision for the industry and an OPEN-MINDED approach to new and existing IPs.
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:08AM
Technically, MW2 is so screwed up it might as well be an entirely new IP...
devilsei @ Nov 6th 2009 12:13AM
Heh I hear that.
With all the unique brand of attention MW2 is getting, its as if its not a Call of Duty game...
Ulquiorra Cifer @ Nov 6th 2009 12:06AM
Good thing we have games like Alan Wake coming, right?
SpyderTaco (PSN: Ar4chNova89) @ Nov 6th 2009 12:09AM
I don't like sprinkles on my Joystiq articles.
Markez @ Nov 6th 2009 12:12AM
It's not Sprinkles.
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:14AM
Seriously? Didn't I do the whole electrocute you to death with the Force in a previous thread?
Ulquiorra Cifer @ Nov 6th 2009 12:21AM
Can I at least have one blue comment, I'll promise I'll be good. hehaoh
SpyderTaco (PSN: Ar4chNova89) @ Nov 6th 2009 12:22AM
Sprinkles. Marius. Who cares?
He is a troll and he must be.. dealt with.
*puts on TF2 Spy mask*
tmacairjordan87 @ Nov 6th 2009 12:22AM
It's not sprinkles? How do you tell the difference in the stupidity?
Ulquiorra Cifer @ Nov 6th 2009 12:23AM
agh the comparisons again, boo you ladies
Markez @ Nov 6th 2009 12:25AM
Stupidity comes in distinct flavors, dude. Yeesh. When you know, you know.
Shadowbender (Nelson Is Behind You) @ Nov 6th 2009 12:25AM
I agreed with you until you said you wanted a blue comment. Everyone likes to get upvotes, but seriously? You sound like a doofus.
Ulquiorra Cifer @ Nov 6th 2009 12:27AM
Nah Shadowbender-san is just the SDF or those four ladies keep downvoting everything I say and call me a troll, I didnt even say anything wrong, Blue me plz.
Shadowbender (Nelson Is Behind You) @ Nov 6th 2009 12:34AM
"Blue me plz"
You've got to be kidding me.
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:36AM
Is that what Billy says to you at night?
Ulquiorra Cifer @ Nov 6th 2009 12:39AM
hey dont be mad at me lady cuz your joke got downvoted, better luck next time aoh
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:41AM
Right...because my entire life is spent trying to get my comments upvoted on Joystiq...
Shadowbender (Nelson Is Behind You) @ Nov 6th 2009 12:48AM
Darth, how much you wanna bet this guy stays up all night to refresh the comments page to see if he got upvoted or not, only to find that he got some of that "fading treatment". ;)
Come on, Ulquiorra, lets be professional men here.
Ulquiorra Cifer @ Nov 6th 2009 12:52AM
I thought we were friends Shadowbender-san :'(
Shadowbender (Nelson Is Behind You) @ Nov 6th 2009 12:58AM
Hey dude, not criticizing you, I simply didn't like some of your comments. Besides, I know this blog isn't a group therapy session, but we should all be friends on here, hahaha, am I right?
Ulquiorra Cifer @ Nov 6th 2009 1:00AM
.......Aah I knew you were just playing with me Shadowbender-san!!!!!!, so does that mean you will Blue me? mhmm?
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 1:00AM
I haven't decided...either he's a total douche or he's researching a paper.
Sorry, Tmac...I had to.
CheeziePotato @ Nov 6th 2009 1:22AM
Come on get off the computer and go to sleep, Cifer. You got school tomorrow don't you? Don't make me tell your mommy.
ZayCube @ Nov 6th 2009 4:23AM
If he isn't THE Sprinkles, what about A sprinkles?
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:09AM
Yeah, I saw an article saying we were running out of IP addresses...good thing they can make more.
/sarcasm
brian @ Nov 6th 2009 12:10AM
that was terrible.
DWells55 @ Nov 6th 2009 12:29AM
IPv6 FTW!
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:32AM
Really? I have to clarify this joke?
No one remembers when the newszine called a game IP an Internet Protocol?
Silicon Siren @ Nov 6th 2009 12:45AM
Ok ok, who let Brian out of his cage?
http://www.joystiq.com/2008/10/11/blizzards-wilson-some-battle-net-features-to-be-monetized/
Why are we voting up this dated and tired troll?
brian @ Nov 6th 2009 1:44AM
Did you have to look that up?
or did you hate me so much that day that it was burnt into your skull?
either way, lol
Silicon Siren @ Nov 6th 2009 3:04AM
I just thought I remembered your lowercase name and icon so I checked, I remember everything in detail, even the most insignificant things such as this.
XBL: xGeneral DEATHx PSN: Deeth82 [Planeteer | Power of General Hostility and Angst] @ Nov 6th 2009 8:52AM
MOAR NUMBERZ!!!!
jekoln @ Nov 6th 2009 12:10AM
most of the stuff that i'm playing now are sequels. not that i seek that out, but most of the games that are being released are sequels. dead space is probably one of the strongest new IPs from recent that i can think of.
jekoln @ Nov 6th 2009 12:14AM
oh, and little big planet. can't forget the game that paid me.
Darth Bradwart, The Dark Lord of the Sith @ Nov 6th 2009 12:18AM
Well, EA has at least tried new IP. Dead Space, Brutal Legend, Mirrors Edge...they keep giving these games a shot, at least.
Otis Whitaker @ Nov 6th 2009 12:12AM
Everyone agrees, except gamers :/
and publishers and/or their marketing groups.
At least that's what the trend has been 95% of the time for the last 15 years.
They talk up new IPs, then either
A) Don't advertise them
B) Advertise them poorly
C) Show absolutely no faith in them
and then gamers either
A) Do not buy them
B) Don't know they exist
C) A small few buy them, then make fun of A and B for being "Sheep".
Markez @ Nov 6th 2009 12:13AM
Still haven't picked up TWEWY but it's on the list! I swear!
Traceur_Ryuk [Founder of The Anti-EMCB(tm) and co-leader of ATDF] (PSN: Ryuk_shinigami) @ Nov 6th 2009 12:22AM
Do it, I just got it last month, I really wish I would have gotten it sooner.
Einhanderkiller @ Nov 6th 2009 12:41AM
TWEWY = The World Ends With You
For those who don't know this obscure abbreviation.
Zephiel @ Nov 6th 2009 2:22AM
Don't bother. seriously.