Activision establishing 'Call of Duty Endowment,' donating $1 million to war veteran aid

Wow, that's pretty good for Activision. I hope they follow through with it, and set an example for other major companies.

It's just the money they saved from MW2's budget! I kid, I kid, It's good to see activision do something noble, however this doesn't change the fact that they murdered guitar hero. >:(

COD == America's Army

$60 for a recruitment tool. Yay US militarism?

That's a lot better than the "endowment" Activision is giving the gaming industry.

I dont mean to sound like a buzzkill but companies do this all the time. Walmart gives more than 200 million a year to charities (and they sell games too)

Maybe a percentage of MW2 profits would have been more appropriate. 1 Million is so low it sounds like they just bought cheap publicity and mindshare. BUT its better than nothing.

Not downplaying this generous donation in the least bit, but it's just interesting to note that worldwide they could easily sell 4 times that number in *units sold* just on day one. MW1 did sell 14 million combined worldwide after all...

nice of them to finally give back

Ahhhh damn. Why did Kotick have to go and do something like this! I was so ready not to buy this game for all the ass-hat behaviour over the last few weeks despite the game looking amazing, despite aspects of the story really intriguing me. Now I can't justify even buying it used cause I'll be a douche if I do.

/sigh. Day one purchase. Damn you, Kotick!!!!

$1 mil is chump change! It probably be eaten by administrative costs alone to set up the endowment.

Good on them - veterans need all the help they can get.

Hopefully EA also considers a charitable donation to organizations helping civilians killed by terrorist acts, considering that MW2 insinuates military vets and intel agents assist or abet in them.

Public Relations Exec1: "Ok, Mr Kotick, you have to promise you'll ONLY read what's on the flash cards this time around...."

Kotick: "But.."

Public Relations Exec2: "Sir.. the investors have said that if you open your mouth again without checking with us there will be violence. Now we need you to ONLY read what's on the flash cards. No making anything up on your own."

PR Exec1: "Also, Mr Kotick we have Mr Adams, one of the directors, here with a cattle prod. If you fail to read what's on the cards he will use the cattle prod on you. If you say anything that isn't on the cards, he will use the cattle prod on you. If you misread anything on the flashcards he will use the cattle prod on you."

Kotick: "..."

ZZAAAAA-omfgwtfbbq-AAAAAPPPPP!!!!!

Kotick: "WHAT THE HELL WAS THAT FOR?!"

Director1: "Just testing Mr Kotick."

PR EXEC1: "Ok, we all ready? Don't want another repeat of the 'marketably exploitable' debacle. This is costing us a million bucks, so we'd damned well better look good. Rolling in 3.. 2.."