As a number of "industry sources" reported last month
, Electronic Arts has elected to add a new studio
to its already expansive roster: Playfish, a prolific developer
of free-to-play casual games on social networking sites like Facebook. The studio was bought out for about $275 million with an additional $25 million set aside for equity retention arrangements. Playfish is also set to receive another $100 million, should it manage to reach unspecified "performance milestones" before 2012.
Not only is that sum of money much
higher than the $250 million total teased by the aforementioned analysts in October, it's ... well, it just seems like a lot
of money to spend on a studio which actually
developed a game called Bowling Buddies
. However, considering Playfish's ten titles register 60 million active users and one billion
play sessions every month, we suppose EA's making a sound investment. The times, dear friends -- they are a-changin'