Goodbye Eidos, hello Square Enix Europe

by Alexander Sliwinski { Nov 10th 2009 at 4:20PM }

Eidos is now merely a memory, much like Midway, Brash and Atari ... what do you mean Atari is still around!? Anyway, Square Enix announced today that the Eidos reorganization is complete and the company has been reborn as Square Enix Europe, which we still haven't come up with a clever nickname for: Le SquEnix? Der Europa Enix? SEEurope? Eh, still working on it.

SEE will ~~oversaw~~ watch over development studios Crystal Dynamics, IO Interactive, among others, but the company brand will show up on the box as either Square Enix, Eidos or Taito. Bon Voyage, Eidos (the company), may you find peace in the afterlife. Now, can we talk about how positive you all are that Atari still exists?

Update: Noted the brand "Eidos" still exists, even if the company doesn't.

Source: Square Enix Europe press release [PDF link]

Tags: eidos, see, square-enix, square-enix-europe

Reader Comments (Page 1 of 1)

Ghen @ Nov 10th 2009 4:26PM

Squeenix EU? French Fried Squeenix?

That's a toughie to figure out :P

Unknown @ Nov 10th 2009 7:52PM

Squaropenix?

Mazrael @ Nov 10th 2009 4:26PM

Atar-who? Mid-what? who the hell were 'Brash'?

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 4:28PM

Well, they lost their branding, but they still exist. Sounds like a pretty Square deal to me.

David @ Nov 10th 2009 4:29PM

wonk wonk

mahouneko @ Nov 10th 2009 11:13PM

I SEE what you did there. :D

2nd Lieutenant Gunther (PSN: helghast102) (Getting a DS :D) @ Nov 10th 2009 4:29PM

"SEE will -oversaw- watch over"

i c wut u almost did thar

Taylor @ Nov 10th 2009 5:17PM

I don't :(

stray_dog_strut @ Nov 10th 2009 5:58PM

you know, SEE, oversaw. see-saw. get it?

Captain Planet [Planeteer | Power of Captain Planet] @ Nov 10th 2009 4:30PM

Squareuronix sounds much cooler.

charlie b. @ Nov 10th 2009 5:27PM

sounds like one of your lesser known villains, Cap.

bongoes Sector 2814 @ Nov 10th 2009 10:04PM

Hey Cap, we were talking about you in my English class. Two people knew who you were. Sorry.

JeezWhiz87 @ Nov 11th 2009 6:04AM

It sounds like a British Trance artist.

Doreo (Psn-doreo503) @ Nov 10th 2009 4:32PM

Le SquEnix sounds so Jeanne d'arc-ish... I APPROVE!!!!

bumblo @ Nov 10th 2009 4:34PM

Thanks for Deus Ex, Tomb Raider. Legacy of Kain and Thief Eidos!

AerialAngel87 @ Nov 10th 2009 4:40PM

WHAT ?!?!

Courtney @ Nov 10th 2009 4:43PM

SEEurope sounds like Syrup. And syrup is delicious. So it's settled. They're syrup.

CrashSpyro123 @ Nov 10th 2009 4:50PM

It should be Euro Squeenix.

Kyle @ Nov 10th 2009 5:12PM

This.

ducttapeBigSexy (PSN&XBL: ducttape12) @ Nov 10th 2009 4:57PM

Sque-en-pe? (Ha... pee...)

Squareuropenix? (Ha... penix...)

BPMOmega [XBL, PSN, Steam] @ Nov 10th 2009 10:47PM

Penix Wright?

JeezWhiz87 @ Nov 11th 2009 6:06AM

OBJECTION!

Porker @ Nov 10th 2009 5:02PM

Is this where I bitch about there still not being a followup to Hitman: Blood Money? If so - pleeeease give me a followup to Hitman: Blood Money. I long for it. I ache for it.

Thank you muchly.

CynicalStrike @ Nov 10th 2009 5:04PM

Le Carré Enix has a nice ring to it.

Phil @ Nov 10th 2009 5:06PM

Does this mean that we'll get Soul Reaver released on PSN soon?

DangerMouse @ Nov 10th 2009 5:38PM

For $24.99.

Phil @ Nov 10th 2009 6:28PM

Damn!

Forgot the Squeenix tax...

Torgo @ Nov 10th 2009 5:09PM

SQUEE, surely.

Kyle @ Nov 10th 2009 5:13PM

Or maybe this.

Zak Canard @ Nov 10th 2009 5:15PM

Eidos Montreal will shortly become geographer's nightmare. Is it Europe or is it Quebec? We don't really know.

Meloche @ Nov 10th 2009 6:04PM

Eeeh... it won't be Europe, for sure. Square-Enix Montréal sounds good enough I think.

JeezWhiz87 @ Nov 11th 2009 6:10AM

I think to be considered part of Europe you have to be in Europe...

Unless your Greenland.

Or India.

chaos123x @ Nov 10th 2009 5:36PM

never in my life have I heard of Brash.

Who the heck were they?

Dale @ Nov 10th 2009 5:58PM

They were a company that focused on spending lots of money on dubious licenses and making games out of them. Had they not gone out of business, they would have published SAW, for example.

Rob47 @ Nov 10th 2009 5:55PM

Does this mean Europe will get more SE love like more of their anime brands an some other bits and pieces like quicker localisation on games. Or maybe if we're super lucky they might pick up demon's souls and publish it here :D

don't mock my faith.

xordok @ Nov 10th 2009 6:17PM

What about Eidos Montreal ???
Wiil it be renamed Square Enix Europe Montreal ?? lol
Woul be nice to have Square Enix Montreal!!

Ryan Hamilton @ Nov 10th 2009 6:27PM

A company bought the rights to the name and logo of Atari, but it's not the real Atari.

charlie b. @ Nov 10th 2009 6:33PM

ZOMBIE ATARI!

Hiro @ Nov 10th 2009 7:15PM

May I suggest Squrope?

BigD145 @ Nov 10th 2009 7:24PM

I like Syrup.

The Good Soldier Svejk @ Nov 10th 2009 10:24PM

While this name change doesn't actually mean a whole lot it is a shame to see the Eidos name go. Since the sale of Eidos Codemasters are the only remaining large UK based publisher.

Ah well.

Keir@Eidos @ Nov 11th 2009 5:49AM

Fear not old bean - the Eidos name will live on in games you'd traditionally associate with it.

I'm Keir, Eidos Group Community Manager.

It's like this; Eidos is now a label owned by Square Enix Europe. So your Hitmans, Tomb Raiders, Thiefs, Deus Ex's, etc will all have Eidos splash screens and Eidos logos on front of box.

Hope that helps.

The Good Soldier Svejk @ Nov 11th 2009 9:28AM

It does actually.

You also just reminded me of new Deus Ex and Thief games. All of this makes me happy :)

Urza @ Nov 11th 2009 2:09AM

Darn.. I was hoping Eidos would find a way to put Lara up against zombies before they were put in line. Guess not.

Here's hoping for a good tomb raider game soon.

Keir@Eidos @ Nov 11th 2009 5:51AM

As I posted elsewhere, Eidos will live on as a label owned by Square Enix Europe. So games you'd traditionally associate with Eidos will still have the splash screen and logo.

And we all know who the first lady of Eidos is ;)

JeezWhiz87 @ Nov 11th 2009 6:05AM

OBJECTION!

JeezWhiz87 @ Nov 11th 2009 6:08AM

Ugh, this comment system is awful! It took me like 5 tries to reply to the right post after this miserable failure. Please downvote this. I am ashamed.

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