Madden 10 has shipped 3.9 million copies

by Alexander Sliwinski { Nov 10th 2009 at 8:30PM }

EA may be hurting, but there are still some bright spots, like when it announced Madden NFL 10's sales figures during its quarterly conference call with investors. The publisher revealed that the company "sold" 3.9 million copies globally, which isn't entirely accurate, as we've learned those are "sell-in" figures -- a fancy way of saying "shipped."

EA's John Schappert stated that Madden had a rough start in August, with sales down 19 percent from the prior year, but that it rallied up eight percent year-over-year in September, thanks to the PS3 price drop. The company claims that Madden 10 has sold five percent more than last year's iteration on PS3 and Xbox 360 combined, as of the end of September. Not shabby for a down economy!

Tags: ea, electronic-arts, John-Schappert, madden-10, madden-nfl-10, sales

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Reader Comments (Page 1 of 1)

Bobby Kotick @ Nov 10th 2009 8:32PM

It's one thing to deliever 3.9 million copies. It's another if they actually manage to sell all of them.

philmcphail @ Nov 10th 2009 8:54PM

You tell 'em Kotick!

Jordan @ Nov 10th 2009 8:57PM

Yeah but...how many copies did MW2 sell in the first day?

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 8:59PM

Day's not over yet.

Could we see some data on how many copies were pre-ordered? Current record is 4 million plus for Halo 3...which also holds the record for one day sales, 170 million dollars.

Bobby Kotick @ Nov 10th 2009 9:00PM

http://www.gamesindustry.biz/articles/modern-warfare-2-pre-orders-set-new-records

Bobby Kotick @ Nov 10th 2009 9:01PM

http://www.gamesindustry.biz/articles/modern-warfare-2-pre-orders-set-new-records

Bobby Kotick @ Nov 10th 2009 9:02PM

Will I ever learn?

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 9:03PM

Bobby...those are Activision internal records, not general records.

And the fact that you didn't disclose them tells me they were lower.

Bobby Kotick @ Nov 10th 2009 9:09PM

http://www.beefjack.com/blog/news/360/modern-warfare-2-preorders-2-million/

Bobby Kotick @ Nov 10th 2009 9:10PM

Yep. The pre-orders were certainly over 9000

*Bradwart Force Chokes me for using an overused, unfunny meme

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 9:16PM

I will spare you this once...but do not fail me again.

LaughingTarget @ Nov 10th 2009 10:17PM

Technically, EA did sell them all. They don't care what happens to the copies when they get sent to GameStop, EA already got paid for every one of them.

iluvmyzune @ Nov 10th 2009 8:33PM

it was by far the best madden yet

kojo87 @ Nov 10th 2009 8:38PM

well that is the idea behind releasing one every freaking year

LegendaryRedass @ Nov 10th 2009 8:57PM

Updated rosters, but a patch could take care of that.

Spartan_458 @ Nov 10th 2009 11:32PM

I know that, for the most part, it usually is just roster updates and a few cosmetic changes. However, 10 actually did make some nice changes which make it much more playable and enjoyable. Franchise mode is much better, the tackling system is better, and the gameplay feels more realistic than previous Madden iterations.

Daniel @ Nov 11th 2009 4:55AM

i agree that this madden was great, but there were some things i really wish they would give you the option to disable, namely the stupid halftime commentary and "highlights", and all the referee cutscenes when they come out to measure. the halftime commentary almost always amounted to "there was a big discrepancy in the number of plays run", and the referee cutscenes aren't even skippable! they make you watch them! lame.

other than that, the gameplay is really, really good, and the animations keep getting better and better every year.

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 8:36PM

For reference, Halo 3 had more copies in store on LAUNCH DAY than these numbers.

Maybe it's time for Madden to go to a two-year model.

Monica Dickey @ Nov 10th 2009 10:42PM

People were waiting years for a Halo followup though.

Madden comes out every year and is basically the same game with a new roster and 5 new features and it's still guaranteed money in the bank for EA... Even if all these units haven't been bought yet, you know they will eventually.

Maybe when they stop making millions of dollars every year with this strategy they'd consider going to every 2 years.

Bobby Kotick @ Nov 10th 2009 8:38PM

You are so stupid.

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 8:38PM

No, no, no, YOU JUST FAILED!

embassy @ Nov 10th 2009 8:48PM

Props to them. Year after year of same-y, lazy design, Madden 10 is actually a spectacular game of football. Happy to see some payoff after all these years of mediocrity and incremental upgrades. It's sad that, up until Madden 10, NFL 2K5 was still the best football sim ever made. Don't know how much Peter Moore had a role in this but it seems as if the culture at EA sports, and EA in general, has significantly changed for the better -- And I'm all for it. Props again, guys.

brian @ Nov 10th 2009 8:50PM

so people payed 60 dollars for a new "throw" technique??

updated jerseys on my miniature men?!

HELLZZ YEA

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 8:57PM

They keep paying 60 for a new songlist every couple of months...

atx1980 @ Nov 10th 2009 8:52PM

Why don't EA give up the NFL License so there can be some innovation in football games again.

If i can remember they still sold this many when nfl2k was out.

Come on give it up!

Darth Bradwart, The Dark Lord of the Sith @ Nov 10th 2009 8:53PM

Visual Concepts really doesn't exist anymore...it'd be a while before other studios could spin up a new football title.

Bobby Kotick @ Nov 10th 2009 8:55PM

Why would they give it up if they just released one of them most successful Madden games in recent years? Also, the good name of Madden 10 will certainly help sales for the next one. It would be stupid of them to drop it now.

johnnynumber5 @ Nov 10th 2009 10:46PM

Back Breaker looks really promising. It doesn't have the NFL license but it has some fantastic looking action.

Khaled @ Nov 10th 2009 8:52PM

They actually improved some stuff in this game.

KingOfHearts @ Nov 10th 2009 8:54PM

You just had to be thatguy, huh?

dylan @ Nov 10th 2009 9:03PM

I'm still waiting for a new Cyberball game...

Stevetrop @ Nov 10th 2009 9:14PM

or better yet I'm waiting to see if Tecmo bowl really will make a return.

johnnynumber5 @ Nov 10th 2009 10:47PM

They did a new Tecmo Bowl on DS last year.

Donald @ Nov 10th 2009 9:13PM

At least this game works, unlike other sports games I could name.

I'm looking at you, NBA 2k10.

aznjohnny @ Nov 10th 2009 9:17PM

It works, but there's crappy online bugs and random freezes that completely take the fun out of the game.

aznjohnny @ Nov 10th 2009 9:16PM

I bought a madden game for the first time in a really long time. I won't be buying any ea sports game from now on. Too many bugs and annoyances and EA is too stubborn/lazy to fix them. For 60 bucks, I demand a quality made game. Here's to waiting for Assassin's creed II.

Maulok @ Nov 10th 2009 9:37PM

In a related story, Gamestop and clearance bins expected to have 3.9 million copies of Madden 10 dirt cheap next August

CheeziePotato @ Nov 10th 2009 9:44PM

I want NFL 2K10. Fuck EA and their goddamn monopoly.

PersianSpice @ Nov 10th 2009 9:58PM

-sigh-

Akio Morita ... Deader than you @ Nov 10th 2009 10:31PM

$5 for NFL Arcade will satisfy my pigskin needs.

johnnynumber5 @ Nov 10th 2009 10:44PM

I know Madden gets a lot of hate from most gamers but I'm a big football fan and I've played Madden just about every year since it's inception. I can say this is by far the best version of Madden ever made. It's a great game.

Shimrra @ Nov 11th 2009 12:05AM

Once EA squeezed out the competition the series just got plain boring.

The Pirate @ Nov 11th 2009 10:50AM

Whoah! Did Kotick just get upvoted!?

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