Activision applies for Drum Hero trademark

by Alexander Sliwinski { Nov 11th 2009 at 10:00PM }

Activision has applied to trademark Drum Hero. Yes, your initial reaction is likely the same as ours: "Wait, how did Activision not do that already?" Good question, but apparently the Guitar Hero, DJ Hero, and Band Hero publisher only applied for the trademark in late October. This does not guarantee a percussion-based Hero title is in the works, but, once again, aren't we all a little surprised one doesn't already exist?

If the inside of your cranium is tickling with the distinct feeling like you have memory of a Drum Hero trademark, the confusion may have to do with the Guitar Villain and Drum Villain trademarks, that were apparently filed back in 2007 -- which is when one would think the Drum Hero trademark would have been filed as well.

[Via MTV Multiplayer]

Tags: activision, drum-hero, guitar-hero, music, trademark

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Reader Comments (Page 1 of 3)

Darth Bradwart, The Dark Lord of the Sith @ Nov 11th 2009 10:03PM

Bobby...what is your explanation for this? What the hell are you thinking?

CH3BURASHKA @ Nov 11th 2009 10:47PM

I will speak on Bobby's behalf:

He likes money.

And heroes.

Markez @ Nov 11th 2009 10:49PM

For a second there the last article pic seemed like it blipped up for this one and I had a weird vision of like this monochrome black n' whitish DSG on a snare drum...

Brysonial the Bison @ Nov 12th 2009 5:24PM

I'm still waiting for go-go bell hero. Where are you go-go bell hero!

Bobby Kotick @ Nov 11th 2009 10:03PM

*Prepares for predictable 'Kotick sucks dick' comments

SpyderTaco (PSN: Ar4chNova89) @ Nov 11th 2009 10:08PM

Kotick sucks dick.

Darth Bradwart, The Dark Lord of the Sith @ Nov 11th 2009 10:09PM

In Soviet Russia, dick sucks Kotick!!!

SpyderTaco (PSN: Ar4chNova89) @ Nov 11th 2009 10:12PM

Bradwart must take comedy lessons from Carlos Mencia.

CheeziePotato @ Nov 11th 2009 10:19PM

Damn Kotick when will your cow die?

Akio Morita ... Deader than you @ Nov 11th 2009 10:33PM

You'll have to pull my teats a lot harder than that Bobby.

Darth Bradwart, The Dark Lord of the Sith @ Nov 11th 2009 10:42PM

With the money he made today...he can finally afford that milking machine.

I hear it's OVER 9000!

PSN: John-Paul-Jones (click for last.fm profile!) @ Nov 11th 2009 10:44PM

Yeah Kotick, how about Sing Hero while you're at it?

Bobby Kotick @ Nov 11th 2009 10:49PM

http://www.1up.com/do/newsStory?cId=3173225

Darth Bradwart, The Dark Lord of the Sith @ Nov 11th 2009 10:53PM

Does Bobby have a trademark on everything?

What about Shit Hero?

WREturns [Planeteer I Power of The Final Countdown] @ Nov 11th 2009 10:55PM

Fuck Shit Hero, I just wanna play Hero Hero.

The Swedish Chief @ Nov 12th 2009 1:10AM

Kotick is currently playing Cash Hero

Admit it! ADMIT IT!!

Captain Planet [Planeteer | Power of Captain Planet] @ Nov 12th 2009 1:33PM

Butthole Hero starring Andy Dick would be INCREDIBLE.

Brysonial the Bison @ Nov 12th 2009 5:26PM

Bobby Kotik I love you :)

Steam:Lennoko| Whats PC Gaming? @ Nov 11th 2009 10:03PM

I guess 7 million units of MW2 in one day wasn't good enough. O well, back to the milking machine!

jahd5000 @ Nov 11th 2009 11:04PM

hopefully all that revenues means some creativity and innovation next year. Activision playing safe a whole year, really bored me.

Liquid man @ Nov 11th 2009 11:43PM

Activision milks like Tom Green!
http://www.youtube.com/watch?v=3EVDNzXiqyA

Stevetrop @ Nov 12th 2009 12:11AM

This means one thing. We are one step closer to Kazoo Hero

Special Agent Steve @ Nov 11th 2009 10:04PM

We are heros.

Someday I am going to create a band out of Guitar Hero, Drum Hero, and DJ Hero. I WILL CALL THIS: BAND HERO!!!!!!!!!!!

It will be awesome.

psn-kill_strike @ Nov 11th 2009 10:17PM

and it will have a mix of kanye's song "i'm a gay fish" and "love story" by taylor swift............because that's what music games need more Taylor swift

WINterfang ( Now with the power to piss you off ) @ Nov 11th 2009 10:04PM

I think most of those are just to prevent other people for getting those names.

Hafkie @ Nov 11th 2009 10:19PM

Red Octane has had the drum hero trademark since GH1.

THIS IS NOTHING NEW. They are just re-registering it to prevent people from making a DJ Hero.

Hafkie @ Nov 11th 2009 10:21PM

Er... drum hero.

Anyway, even still, there is no reason to make a drum hero.

They also have Vocal hero, Bass Hero, and Guitar and Drum Villian trademarked.

Caveman @ Nov 11th 2009 10:05PM

No more Hero games please!

Bobby Kotick @ Nov 11th 2009 10:07PM

I'm actually looking forward to No More Heroes 2.

bm @ Nov 11th 2009 10:34PM

Yeah isn't that what he's saying?

DBuck_Eye @ Nov 11th 2009 10:35PM

What about Villain games? I hear the object of Guitar Villain is to play the fake guitar as badly as possible, which is certainly a change.

Apollo @ Nov 11th 2009 10:05PM

IT BETTER HAVE SOME JOHN BONHAM DRUM SOLOS!!!!!!!

Darth Bradwart, The Dark Lord of the Sith @ Nov 11th 2009 10:06PM

I'm thinking Phil Collins...

Apollo @ Nov 11th 2009 10:07PM

Some Neil Peart PLZ?

Because Chester Cheetah agrees that there is no fucking drummer better than him............

Bobby Kotick @ Nov 11th 2009 10:10PM

What about Keith Moon? He's pretty damn good...

devilsei @ Nov 11th 2009 10:13PM

Here here to Phil Collins, and as a requirement, they must have Mike Tyson as a playable character, air drum sticks, and Collin's "I can feel it coming in the air tonight".

JeezWhiz87 @ Nov 12th 2009 5:59AM

Enter obligatory Iron Butterfly.

T @ Nov 11th 2009 10:06PM

If Guitar Hero is any indication...any Drum Hero would just be a full band game with more focus on trickier drum beats.

Oh, also "Moo".

captainprotonx @ Nov 11th 2009 10:24PM

Let me guess...Bible Heroes.

captainprotonx @ Nov 11th 2009 10:06PM

Je...sus...Christ

Bobby Kotick @ Nov 11th 2009 10:07PM

You rang?

Special Agent Steve @ Nov 11th 2009 10:25PM

Who is Je S. Chrst?
Man, that's weird. He shares the same last name as one of my broskis.

Flo @ Nov 11th 2009 10:06PM

Dominatrix Hero

JEV4 @ Nov 11th 2009 10:07PM

Yes. As an actual drummer I have been waiting for this for so long.

vidGuy @ Nov 11th 2009 10:08PM

"Wait, how did Activision not do that already?"

The legal answer: to obtain a US trademark, the registrant must show that he is currently using the mark or has the intent to use the mark within 36 months. Although the system can be abused, it is designed to prevent someone from stockpiling trademarks. Activision could not just trademark every instrument + "Hero" their developer's could brainstorm together.