We've known for a while that Gamestop is anxious to fend off irrelevance by getting into the digital game. The company has laid out a plan (with points and everything) and hired someone to head up the effort, but we're not sure this latest step is entirely positive. As reported by The Cut Scene, GameStop COO Paul Raines told attendees of the BMO Capital Markets conference how the company planned to put DLC kiosks in its stores next year, allowing people to buy additional content as they buy the full game.
We understand why the company is scrambling to be involved with digital delivery. Honestly, we do. But the first time some well-meaning Gamestop employee asks us if, in addition to buying the game, we'd also like to purchase the rest of the game, we're going to up-sell his name tag into his nostril.
Reader Comments (89)
Posted: Nov 12th 2009 3:04PM CPRxChris said
I don't know about DLC kiosks, but I think having a code to give to customers (allowing them to pay cash) would be a better idea. Like what they did for the Lost and Damned (http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=73068) but for some reason didn't do for The Ballad of Gay Tony or Episodes from Liberty City.
Posted: Nov 12th 2009 3:06PM (Unverified) said
GameStop irrelevant? Haha
Posted: Nov 12th 2009 3:06PM Chris DPSN AggieCEO XBLThe Aggi said
Uhhhhhh yea.....I'm not one of those people that too much cares about putting my CC information into my PSN, XBL, or Wii accounts.....I have a brain that tells me as long as I catch charges early enough I can get that back......that is IF I didn't make them....so the only use I can see for this is Gifting....and the occassional person that doesn't have a Visa Check card, credit card, or doesn't want to buy a card with PSN Cash , XBL Moon bucks, or Wii points....
Posted: Nov 12th 2009 3:10PM Basay469 said
wait? whaaa? isn't that the equivalent to buy PSN cards or XB cards for points? i'm at a loss.
Posted: Nov 12th 2009 3:09PM ducttapeBigSexy said
Instead of being a middle man for PSN or XBL, I think GameStop has enough power in the industry that they could probably just tell Microsoft or Sony "Quit selling DLC or we'll quit selling your systems, games, and accessories." It would pretty much be a death sentence to Microsoft or Sony if GameStop refused to sell anything from them.
Posted: Nov 12th 2009 3:28PM B3astofthe3ast said
I doubt it. If they said that and went through with it....how would they make ANY money?
Reply
Posted: Nov 12th 2009 3:40PM mietha said
The biggest game retailer in the US is Wal-Mart, not Gamestop. Wal-mart has a solid 25% share and shapes the industry (usually not in a good way) far more than anyone wants to think about or admit. The 360 Core existed at launch because of Wal-Mart, not Gamestop. Just think, if it wasn't for wally world, we might not have had 15 billion sku's this gen...
Reply
Posted: Nov 12th 2009 4:48PM aughscreennames said
Gamestop is nothing compared to Best Buy and Walmart. Gamestop makes all its money from used games because they screw the living hell out of people with trade-ins, they are not a major source of new sales. If they stopped selling new games then nothing would happen because they barely sell new games as it is.
Reply
Posted: Nov 12th 2009 5:01PM (Unverified) said
No, it wouldn't, quite the contrary. A Gamestop that doesn't sell games would die in a week. What on Earth makes you think MS/Sony depends on GS?
Reply
Posted: Nov 12th 2009 3:10PM (Unverified) said
If you even look at me funny for doing my job, let alone stick my name tag up my nose, I will proceed to jump over the counter (a dream of mine, btw) and beat the ever-living fuck out of you with the closest display case. You know how Gamestop is, so stay away.
And stop being sexist. Females work at Gamestop, and some of them even have brains.
And stop being sexist. Females work at Gamestop, and some of them even have brains.
Posted: Nov 12th 2009 3:21PM darkinchworm said
Oh, I believe females work at Gamestop. I think just about every one I've been to more than once has at least one or two women employed. Unfortunately, some of them seem to be hired for the sake of having a woman on the team, and nothing more. :-/
Reply
Posted: Nov 12th 2009 6:15PM Funkmaster General said
I voted you back up.
The disrespect is for Gamestop, which sometimes deserves it, but I can understand being upset about this sort of job disrespect. I used to work at Apple, everyone was pissed at me because I couldn't deal with them all at the same time. I happen to live near a Gamestop that is co-managed by a young woman who is very knowledgeable, and fun to talk to.
Reply
The disrespect is for Gamestop, which sometimes deserves it, but I can understand being upset about this sort of job disrespect. I used to work at Apple, everyone was pissed at me because I couldn't deal with them all at the same time. I happen to live near a Gamestop that is co-managed by a young woman who is very knowledgeable, and fun to talk to.
Posted: Nov 12th 2009 3:10PM Bentzero said
Um, and pay tax on said DLC? No thanks.
Posted: Nov 12th 2009 7:01PM RENEgadeRSO said
Microsoft already charges tax when buying points, even online.
Reply
Posted: Nov 12th 2009 3:12PM Mouthsmasher said
I never shop at Gamestop and never will. I can sell a used game for more, and buy a used game for less through Amazon.com
Posted: Nov 12th 2009 3:12PM MarkezJM said
I could easily turn this down in-store. However, the Gay Tony ad on XBLA that's all sparkly and pretty just makes me drool for DLC.
Really dig that.
Really dig that.
Posted: Nov 12th 2009 3:19PM bongoes said
This is the stupidest idea ever.
Yes, its worse than that, whatever you're thinking of, it's worse.
Yes, its worse than that, whatever you're thinking of, it's worse.
Posted: Nov 12th 2009 3:20PM (Unverified) said
Business decisions are being made by corporations right now as if there's no horizon for continued profit margins. It won't happen immediately, but give this economy a couple of more years to come down around all of our ears (look for this Christmas season to be a stark wake-up call for retail) and we'll see this industry devastated by the simple fact that many, many people will no longer be able to buy anything in addition to basic necessities. I've loved videogaming since the Atari 2600 and bought most every console ever made at one time or another, but as I write this I am coming to the hard realization that all good things eventually come to an end; I can no longer afford to keep up with this hobby as I would like to as it is.
The idea of premium downloadable content rather than putting forth the effort to include a complete game in the box (i.e. milking consumers unnecessarily for every penny they can) is akin in spirit to companies cutting back their staff and making fewer employees (usually at lower wages and no benefits) shoulder the same load as when they were at full strength. It initially makes money for the fat cats up top (which, let's face it, ARE the company in their own eyes), but in the end will not be sustainable. People who are forced to choose between "do I pay the rent this week or do I set some aside for groceries?" simply will not be able to pay through the nose for entertainment purchases anymore, and there are more and more of us every week in this country.
Maybe the economy hasn't yet hoed down your row yet; if so then count your blessings and hold onto that job with everything you've got, no matter how mundane and unfulfilling. Hard days are coming, maybe like we've never seen in America, ever. I believe our priorities are going to experience some serious re-shuffling soon.
I hope I'm wrong, but I don't think so.
The idea of premium downloadable content rather than putting forth the effort to include a complete game in the box (i.e. milking consumers unnecessarily for every penny they can) is akin in spirit to companies cutting back their staff and making fewer employees (usually at lower wages and no benefits) shoulder the same load as when they were at full strength. It initially makes money for the fat cats up top (which, let's face it, ARE the company in their own eyes), but in the end will not be sustainable. People who are forced to choose between "do I pay the rent this week or do I set some aside for groceries?" simply will not be able to pay through the nose for entertainment purchases anymore, and there are more and more of us every week in this country.
Maybe the economy hasn't yet hoed down your row yet; if so then count your blessings and hold onto that job with everything you've got, no matter how mundane and unfulfilling. Hard days are coming, maybe like we've never seen in America, ever. I believe our priorities are going to experience some serious re-shuffling soon.
I hope I'm wrong, but I don't think so.
Posted: Nov 12th 2009 3:46PM mietha said
Nice try, but you are talking out of your ass. DLC has never been bigger, and is not going anywhere any time soon. And I guess triple+ retail MW2 prestige editions are "bare necessities". Here's a hint bozo. Americans are selfish fucks. They, or their kids, wives, pets, whatever, might go without, but they sure as fuck are going to have their night-vision goggles, obviously...
Reply
Posted: Nov 12th 2009 3:55PM Arcaria said
Extremus, I'd venture to say that you really don't know anything about economics or understand the notion of a world economy. Obviously you lost job and either don't have the skills to find a new one or live in a city like Detroit which is failing so miserably that their football team is actually successful in comparison.
You sound like Ted Turner at a college graduation.
Reply
You sound like Ted Turner at a college graduation.
Posted: Nov 12th 2009 3:59PM KaBob799 said
Yeah... this isn't anything like the great depression. Have you noticed just how many games are being sold right now, even though its not christmas? I don't think everyone is gonna suddenly run out of money right before christmas. Best of all for gamestop, chances are that more people are going to be buying and selling used games instead of new thanks to the economy.
The problem isn't people having money, I don't even know why you brought that up since it has nothing to do with the article. The problem is that video game specific stores will be useless once everything goes digital. Theres no doubt that everything will go digital, it has some disadvantages for the consumer but it's the best choice from a companies perspective and in 1-2 console generations it will probably happen. The only thing left to sell would be accessories and systems, and you can't really have a retail store based solely on that. Gamestop knows they can't last forever, but they are going to delay it as long as possible and try to maximize their profits.
Reply
The problem isn't people having money, I don't even know why you brought that up since it has nothing to do with the article. The problem is that video game specific stores will be useless once everything goes digital. Theres no doubt that everything will go digital, it has some disadvantages for the consumer but it's the best choice from a companies perspective and in 1-2 console generations it will probably happen. The only thing left to sell would be accessories and systems, and you can't really have a retail store based solely on that. Gamestop knows they can't last forever, but they are going to delay it as long as possible and try to maximize their profits.
Posted: Nov 12th 2009 4:20PM (Unverified) said
Hey, don't knock it. The economy is still on very shaky ground right now. Game sales are down what, 13 percent this year?
Based on the signs I've been spotting, the current uptrend is just a fluke. We're in for a double-dip recession, and it's going to hurt. Spikes in the DJIA, MW2, they're all irrelevant.
Case: The 'Stock Market Crash" was in '29...the economy didn't really start flatlining until '31-'32.
Reply
Based on the signs I've been spotting, the current uptrend is just a fluke. We're in for a double-dip recession, and it's going to hurt. Spikes in the DJIA, MW2, they're all irrelevant.
Case: The 'Stock Market Crash" was in '29...the economy didn't really start flatlining until '31-'32.
Posted: Nov 12th 2009 3:21PM CyberKnight said
I think if publishers start churning out $60 discs that only have half the game on them and force us to pay more via DLC to get "the rest of the game", then the shoving things up of nostrils needs to be happening a lot further up the supply chain than the GameStop cashier.
Although, in some cases, I'd concede that already happens.
Although, in some cases, I'd concede that already happens.
Posted: Nov 12th 2009 3:21PM Cypher FDP said
HAHAHAHAHAHAHAHA!
... Oh wait, they're serious?
... Oh wait, they're serious?
Posted: Nov 12th 2009 3:36PM Kenoji said
I'd like to see how they're going to try and sell DLC at a reduced price. Oh wait...they can't.
But, in a way, the plan makes sense since GameStop has been including specific DLC items for pre-orders:
- Cardboard Tube Samurai for Tekken 6
- American Baseball Bat for Left 4 Dead 2
- Blood Dragon Armor for Dragon Age: Origins
Though I could care less about the DLC they've included with game pre-orders anyway. I'd much rather purchase DLC off of the PlayStation Store, if I wanted to purchase any.
But, in a way, the plan makes sense since GameStop has been including specific DLC items for pre-orders:
- Cardboard Tube Samurai for Tekken 6
- American Baseball Bat for Left 4 Dead 2
- Blood Dragon Armor for Dragon Age: Origins
Though I could care less about the DLC they've included with game pre-orders anyway. I'd much rather purchase DLC off of the PlayStation Store, if I wanted to purchase any.
Posted: Nov 12th 2009 3:49PM mietha said
I can't believe that no one has mentioned amazon in this whole thing. They have been selling DLC for months, and are sometimes below the live/psn price. Sometimes above too, for that matter. The point is, third party retailer pricing on DD/DLC is very obvioulsy NOT locked down, and they can overcharge or undercharge as they see fit.
Reply
Posted: Nov 12th 2009 3:49PM Arcaria said
I guess I'll go ahead and compete with my local gamestop and undercut them slightly by using my own credit card and letting people download from my bedroom. As a matter-of-fact we can all do it. Fuck Gamestop. I haven't shopped there in years and wouldn't shed a tear if they went out of business.
Posted: Nov 12th 2009 4:04PM EHooper02 said
If everyone in this thread hates GameStop so much, why would you find yourself in the store being asked about DLC anyway?
Posted: Nov 12th 2009 4:06PM (Unverified) said
@mietha CAG,
We'll see. All I know is that history repeats itself, and this generation, as you stated, is way too self-centered and materialistic to notice any problem until it crashes into their own household and deprives them of the things they feel they're entitled to. Our nation is systemmatically being crippled, either deliberately or through very inept leadership at the political and corporate levels. If you end up having $1,200 or more taken out of your paycheck every year to help pay for the new healthcare plan, among other things, are you saying your entertainment will come before paying the electric bill to run your consoles? Or if you should lose your job, are you going to eat your Modern Warfare goggles? Anybody figured up the nutritional value of those yet? Responses like yours remind me of the rich idiots aboard the Titanic having a snowball fight on deck after the ship struck the iceberg. Get a clue and wake up; if it hasn't hit you yet it very likely will somehow soon.
Like I said, I might be wrong, but I don't think so.
We'll see. All I know is that history repeats itself, and this generation, as you stated, is way too self-centered and materialistic to notice any problem until it crashes into their own household and deprives them of the things they feel they're entitled to. Our nation is systemmatically being crippled, either deliberately or through very inept leadership at the political and corporate levels. If you end up having $1,200 or more taken out of your paycheck every year to help pay for the new healthcare plan, among other things, are you saying your entertainment will come before paying the electric bill to run your consoles? Or if you should lose your job, are you going to eat your Modern Warfare goggles? Anybody figured up the nutritional value of those yet? Responses like yours remind me of the rich idiots aboard the Titanic having a snowball fight on deck after the ship struck the iceberg. Get a clue and wake up; if it hasn't hit you yet it very likely will somehow soon.
Like I said, I might be wrong, but I don't think so.
Posted: Nov 12th 2009 4:11PM HandheldAddictblogspotcom said
There could be some advantages to buying DLC from a store. If Gamestop lets customers use their trade cards to buy DLC content. Or stores might offer sales on that content from time to time. Both scenarios are good for customers.
Posted: Nov 12th 2009 4:40PM darkquota said
Amazon does this as well I think. Although they don't have all dlc available, most notably Rock Band. I wouldn't really care, but since I got 20 bucks to use on a game purchase since I preordered Modern Warfare 2, I would have liked to download Sgt. Peppers Lonely Hearts Club Band when it comes out as DLC.
Posted: Nov 12th 2009 5:39PM DaRocketeer said
Next thing you know you'll have to bring your entire console into the store to download anything.
Posted: Nov 12th 2009 6:14PM kentuckyfried said
FUCK YOU, Gamestop.
Posted: Nov 12th 2009 6:17PM Funkmaster General said
I will freely admit that I will enjoy shopping for used games at Gamestop that are over a year old, and I even have an Edge Card.
HOWEVER
I do not purchase new games, nor do purchased used copies of new games. Halo 3 ODST used, for $54.99? Stick it up your ass.
HOWEVER
I do not purchase new games, nor do purchased used copies of new games. Halo 3 ODST used, for $54.99? Stick it up your ass.
Posted: Nov 12th 2009 6:41PM Clavius said
As someone else already said, I see Game Stop Exclusive DLC. Be it characters, levels, teams or whatnot. Also take into account for it to be relevent it will have to be a tad bit cheaper than if it was on PSN or Xbox.
And those saying you can simply buy a PSN card I see your point but what about those small percentage few who dont have internet connection or do but are unable to hook up the PS3 due to running wires or parental units who barely understand how to turn on the PC. Trust me there are some out there and I'm sure if you think you know one or two. Personaly I'm surprised that they havent thought of this sooner.
And those saying you can simply buy a PSN card I see your point but what about those small percentage few who dont have internet connection or do but are unable to hook up the PS3 due to running wires or parental units who barely understand how to turn on the PC. Trust me there are some out there and I'm sure if you think you know one or two. Personaly I'm surprised that they havent thought of this sooner.
Posted: Nov 12th 2009 10:25PM Arnold D said
pathetic.
Posted: Nov 12th 2009 11:42PM letherclad said
I wonder how many corporate meetings it took to realize that to compete with download sales they should sell downloads... dumbasses







