Xbox 360 passes 10 million consoles in Europe

by Richard Mitchell on Nov 12th 2009 6:33PM

Microsoft today announced that it has sold in excess of 10 million Xbox 360 consoles throughout Europe, Africa and the Middle East. The company then touts Aaron Greenberg's favorite chestnut, noting that the Xbox 360 is the only console that has managed to achieve sales growth in 2009. The press release quotes Martin Olausson of Strategy Analytics, who states his belief that Xbox Live is "12 to 18 months" ahead of PSN in regard to delivering "content beyond traditional games."

Microsoft also cites an internal study, which found that 60 percent of Xbox 360 consoles are now housed in a "family living room." Furthermore, the study found that women now account for 35 percent of Xbox owners, and that 64 percent of Xbox owners are over the age of 25.

If that's true, we're guessing that the majority of Xbox Live headset owners make up the remaining 36 percent.

Source

Tags: business, europe, Microsoft, xbox, xbox-360, xbox-live

Reader Comments (54)

I hope everyone reading this knows that this is a huge milestone in this current gen of gaming consoles. The Euro market is a hard middle ground for both Sony and MS. The fact that all of you talk about American numbers or Japanese numbers is just hilarious.

The face t hat you all add and talk about loosing Netflix is a joke Europe doesn't even Netflix. But they so have Skyy which is a driving force to go to 360 for them, it's like having Hulu in the States.

too bad microsoft could easily drop the price again this holiday season, they only have like what? 3 sku's below or at 300 already?

and im pretty sure they are making profit on the 360 too.

but yea, both are awesome, but you should shut up now.