EEDAR: Blame low industry sales on casual gamers
by Richard Mitchell 
on Nov 13th 2009 7:30PM
EEDAR analyst Jesse Divnich recently told Industry Gamers that the
low sales reported by NPD in October can be attributed mainly to casual gamers. Specifically, he placed the blame on "non-traditional and casual gamers who have failed to make follow-up purchases." Conversely, Divnich said that core game sales have been "quite healthy" throughout 2009. So, what can drive casual gamers back to the cash register? "it will take the introduction of some new style of gameplay or peripheral before we see a resurgence in the casual and non-traditional markets," said Divnich, noting that his company expects a new DS to arrive in 2010 (presumably a next generation model, not
another redesign). In addition, Divnich believes that Microsoft's
Project Natal could reinvigorate interest in motion-controlled gaming among both core and casual gamers.
Divnich also reiterated his belief that the
Wii will remain on top for the rest of the year. He also thinks the PS3 could outsell the Xbox 360 over the holidays. He did note, however, that PS3 sales are "declining much faster post-price drop than the Xbx 360," suggesting that it's too early to claim any definite winners in the long run.
