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Reader Comments (68)

Posted: Nov 13th 2009 9:24PM RKN said

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PC gamers consider themselves as hardcore gamers and view console gamers as casual. The 360/PS3 owners feel the same away about themselves compared to Wii owners.

Posted: Nov 14th 2009 5:38PM afrosheen said

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Well, truth be known, console gamers are the real core gamers. Why? Because most of us can't or don't pirate games, so we contribute to sales. Piracy is so bad on the PC that developers are lucky to make their dev costs back. Every game MUST be a big hit, so that kills all the risk-taking that keeps gaming fresh.

Steam is a great example of how to do it right, but some people still enjoy having a hard copy of something they paid money for so they can sell or trade it later. Not coincidentally, I see more fresh titles on Steam than at retail.

Wii owners...well...they don't really contribute much more than profits for Nintendo. Third parties can easily spam a hastily-made game and cash in on sheer numbers alone however. Even if your title only sells to 1% of Wii gamers, assuming there are 50 million Wii's in the wild, you get a tidy 50 million dollars, not adjusting for publishing, distribution, etc. This is why companies like EA and Activision are willing to take chances, because even though it's a gamble (madworld's sales numbers say hi), it's a lucrative gamble if it's a hit. BUT, and this is the catch, Wii owners have one of the lowest attach rates in the industry once you subtract first-party titles.

So, everyone listed contributes to gaming in some form or another, but consoles sell the most games, are the most secure for publishers (minus the Xbox but MS is cracking down...somewhat), and are all standard platforms that are easier to develop for than a PC with umpteen million variables that could break the game.

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Posted: Nov 13th 2009 9:44PM Mr Khan said

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These things have infinite repercussions, though. Sales determines what gets made in the future, and what doesn't get made. Though i agree that sales don't make the better console (as i was a Nintendo fanboy *starting* with the N64), their importance cannot be understated.

Posted: Nov 13th 2009 9:55PM BPMOmega XBL PSN Steam said

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I think part of the problem is the lack of originality in the game industry, the fear of trying anything new, and the massive ammount of "me, too" games. I mean, how often do you buy a game that was similar to another one you already had? Maybe if it had some really interesting gimmicks or interesting characters/story... but that doesn't really apply to "casual" games.

If you already bought "Brain Age," then why would you also want to buy "Brain Challenge?"

You have here a market of people who do not normally buy video games (for one reason or another), and yet you're trying to shove 50M+ different games at them that you think they should buy. And why? Because they already got, and liked, "Wii Sports?"

And, dear Lord, how many music games did we have this year alone? If anything's killing the "casual" game scene, it's the flood of peripheral-based games. Guitar Hero, DJ Hero, Rock Band, Rock Revolution, Scratch... and I'm sure there's more small-time games out there, just taking up shelf space in an ignored corner in GameStops everywhere.

You can blame low industry sales on "casual" gamers because of there simply being too many "casual" games. Instead of trying to take a slice of the same, ever-shrinking pie, they should try for something new instead. Wii was a hit because it was something refreshing and different, not because it specifically targeted "casual" gamers (despite what the console fanboy, blog dwellers may cry out). Natal and the PlayStation Motion Controller are going to fail to reach the "casual" crowd like Microsoft and Sony are hoping for, because most of them are going to look at them and say, "I already have the Wii, so why do I need this, too?" It's a rush for fool's gold.

Posted: Nov 14th 2009 12:10AM Premature ejaculation man said

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Awesome post.
Surprisingly though, my game library is really quite varied this generation.
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Posted: Nov 14th 2009 8:12AM (Unverified) said

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You said it. How many other games lose shelf space to those peripheral games? I wonder if publishers even realize for every guitar hero on the shelf, there's at least a dozen other games that consumers won't see.

And they try to inundate casual gamers as they do core gamers; If one game sells good, like CoD for us or wii fit for them, they try to shove 5 more versions down their throat. The difference is core gamers will buy CoD over and over, but casual gamers inherently will not. Maybe if they made better games to hook casuals into becoming core?
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Posted: Nov 15th 2009 4:55AM davedrastic said

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I think perhaps that gamers, 'core and casual gamers alike, are maturing as gamers. For me personally, I've always been a sucker to get over-excited by games, but over time (it's taken approx 25 years), i've learnt that alot of games don't live up to their hype and my expectations. I've learnt that I don't need to spend good money on a game that is only slightly better than other iterations. I've learnt that if I wait, the game will significantly drop in price within a few months of release. I've learnt that nowadays I hardly have the time to spend on my existing games, let alone the new ones. I've learnt that just because reviewers like games doesn't mean that I will. I've learnt that Mario does not equal guaranteed fun. From this, I think alot of us are becoming more discerning as gamers and are able to better identify games that we will connect with better, and thereby don't buy as much fluff.
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Posted: Nov 13th 2009 11:08PM (Unverified) said

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But if hardcore gamers are continuing to buy, plus we've added lots of casual gamers who buy games from time to time, why are sales falling?

(other than the obvious answer, a crummy economy and not being the beginning of a hardware cycle).

Posted: Nov 14th 2009 1:26AM Mattchewie said

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Natal.....really

I bet it does just as well as it did when it was released like 4 years ago and was called EYETOY.

Posted: Nov 14th 2009 4:03AM devienen said

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fook360

Posted: Nov 14th 2009 4:40AM Diosoth said

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I hate to think that motion controls are going to be the future. I like and prefer the standard control options, and no doubt as Nintendo is doing with the Wii, Natal will force you to use motion controls and not offer a standard option.

Guess I'll have to be a burden to game companies and keep playing old, used game titles rather than buying new games if they're going to do that.

Posted: Nov 14th 2009 1:50PM KaBob799 said

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Mario Kart Wii and Super Smash Brother Brawl had plenty of control options, and most non-sports nintendo games only have minor use of the motion controls.

"Oh No! I have to barely shake my controller instead of hitting a button!"
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Posted: Nov 14th 2009 9:19AM (Unverified) said

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The easyest way to get the casual gamer to buy games is drop the price of games. @ 60 to 70 + dollars (CND) a game makes casual gamers think twice about spendng their hard earned money. A drop in prices would sell more games. I love gaming and I would buy more games if they were between 40 to 50 dollars.

Posted: Nov 14th 2009 10:02AM guttertalk said

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I had no idea that 1 million casual gamers weren't buying ODST in October like in September. And why aren't they buying Uncharted 2, Borderlands, etc. as expected?

And why are hardcore games buying more Wiis and fewer PS3s?

A Gamasutra article showed the 2009 sales for the year through September: the Wii games sales were flat over 2008 while the 360 and PS3 sales were 20% over the same period in 2008. So, what slump are we talking about? What "low" is there, other than the month of October or some assumed rate of increase?

This analysis begs a lot of questions.

Posted: Nov 14th 2009 11:05AM (Unverified) said

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When these people talk increases, they look at he previous year even if that previous month was unusually amazing. Last year the Wii sold a lot, and in the investment world, they always try to match the same sales year after year, no matter how outlandish the sales goal. The huge sales of the Wii inflated the numbers for the last 2 years so the industry shows major growth, there became more investors who thought the Wii could keep being their cash cow. But that the Wii's sales couldn't be sustained for 3 years it makes the whole industry look like it's struggling much more than it really is.

Yet the PS3 and 360, who have a consistent user base are buying more, but not enough to offset the loss the Wii sales declined from last year.

In reality, after a console is saturated into the market enough, then sales will decline. The only way a company can sustain sales after too much saturation is to either lower the price to reach those people holding out (like they did not to long ago) or sell multiple consoles to the die hard Wii lovers, but what incentive does Nintendo give to own multiple Wii's. There is no upgraded Wii with new features.

The PS3 doubles as a Blu-Ray player as well as game console, so it makes more since that a person would have 2 in a family household, one for the main TV and one as a game console. Sony can sell two to each family. Xbox doubles as a DVD player and game console and is such a low price that a family could own several of these and it makes since.

Looks like Nintendo wasn't prepared for this much success and didn't really have a long term plan. Sony and Microsoft are always looking toward the long terms, and because of that, they don't blow their load to quick and have the girl kick them out the bed in search of a bigger better console that would satisfy better.
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Posted: Nov 15th 2009 4:57AM Wesscoast said

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blame low industry sales on... people who don't care about video games.

fuck you. make better games, then.

mario brothers made tons of money in a bar in Washington state. make fun cool innovative games and people will want to pay for them.

listen to the customer.

Posted: Nov 15th 2009 9:41PM (Unverified) said

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It's not like the hardcore gamers only buy MW2 and the casual ones only get Wii fit, so such analysis makes little sense.

Posted: Nov 16th 2009 12:53AM (Unverified) said

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sorry for the low industry sales :/

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