Ubisoft aims to 'quickly' soar to a 10% market share
by Xav de Matos 
{ Nov 14th 2009 at 4:00AM }
At its core, Ubisoft's plan was detailed as a three-pronged approach: A focus on present and future consoles, online and social networks and entertainment convergence. In June 2009, Ubisoft revealed the cross-game interface social media and digital platform, Uplay -- a web-based service it hopes will allow developers to better connect with players. Apart from this "confluence" concept, Ubisoft has continued its convergence strategy by expanding its marketing reach to gamers through various forms of media and through the use of its movie license agreements.
"We have many opportunities to gain market share," Gillemot said during the event, echoing statements made during its Q2 earnings call last week regarding the importance of leveraging upcoming technology from Microsoft and Sony. And let's face it, if pre-order data is to be believed, Ubisoft will soon be diving into giant wells of loot following the release of Assassin's Creed 2... and that has to help the company inch closer to its 10 percent goal.
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Reader Comments (Page 1 of 1)
skyzbig @ Nov 14th 2009 4:13AM
Get Beyond Good & Evil 2 out then.
Yeah, it probably won't help them gain market share as so many ignorant fuckers didn't buy the first one, but hey.
That Guy @ Nov 14th 2009 4:40AM
Not many people bought System Shock 1 or 2, but Bioshock still became a smash hit.
It's a matter of marketing it properly, something which BG&E clearly wasn't.
BobSmith @ Nov 14th 2009 8:53AM
That's probably because the first one kind of sucked. The new one looks to be a better game, which is probably why people are buying it. Kind of the opposite of their prince of persia games, which steadily went downhill until this latest cell shaded challenge free monstrosity was unleashed unto the populace, with absurd looking platforming and no style whatsoever. Sands of Time was probably the closest thing to a perfect game that I've ever played. Simple, elegant, witty, charming, with beautiful platforming and seamless, fluid, simple combat. And, no one bought it. The world makes not a lick of sense.
Mr Mobius - the wandering artist @ Nov 14th 2009 10:09AM
Bob - the world doesn't make any sense. Just look at Wii for examples. Okami sells like crap (still amazed someone is making a sequel) yet shovelware sells hundreds of thousands.
freaparn @ Nov 14th 2009 11:03AM
@Mr.Mobius
Shovelware tends to be priced far more affordably than decent games, however. Clueless relatives buying for the "gamer" in the family are far more likely to grab the cheapest brightly colored box off the shelf than worry about which game has the highest replay or production values. 14.99 vs 39.99? Yeeeeeah, I don't think little Johnny has *quite* enough party mini-games yet, let's grab him that.
joeythehobo @ Nov 14th 2009 3:48PM
Man. The dream lives on in BG&E2, sadly, it's vaporware now.
The worst part is, because of our rose-tinted glasses, the sequel could never meet our impossibly high expectations -_-
Discotheque @ Nov 14th 2009 4:49PM
Yeah...until then fuck Ubisoft. I know this comment is going to fade into oblivion. But seriously those shit-heads can keep making their mind-numbingly repetitive games while Michel Ancel can't even get his game out. And he fucking made them some big money-makers with the Rayman franchise.
I hope he just leaves these assholes. They are worse than Activision in my opinion. Because at least Activision makes some decent games.
Nook @ Nov 15th 2009 9:03PM
They should release the BG&E on the Wii, get some face time then announce the sequel....on 360 and PS3.
That Guy @ Nov 14th 2009 4:41AM
hay wats going on in here
Anti-Villian @ Nov 14th 2009 5:08AM
scrotum?
Katana Master @ Nov 14th 2009 6:16AM
Nose
sony boy (6 years til sony man child!) @ Nov 14th 2009 9:31AM
FUCK IW!!!!
mahouneko @ Nov 14th 2009 5:18PM
Damn combo-breaker.
That Guy @ Nov 14th 2009 5:12AM
oh shit i better inform the internet
esposch @ Nov 14th 2009 5:13AM
Dude WTF!?
You are calling us 360 gamers fanboys!?
Very few games actually take advantage of the Cell's power, and Blu Rays only allow for a larger file size (which is spent copying the game a few times to make up for the lower seek speeds.)
RRoD is not a common feature in the new 360 models, and if you do get it Microsoft will replace it out of Warranty (unlike YLOD which only gets replaced if the PS3 is in warranty).
Stop being a fanboy troll and get your facts right.
That Guy @ Nov 14th 2009 5:37AM
am I on crack or are your comments really as nonsensical as I think they are
sonicspike41 @ Nov 14th 2009 5:59AM
Multiple Personality Disorder?
http://en.wikipedia.org/wiki/Dissociative_identity_disorder
Katana Master @ Nov 14th 2009 6:17AM
I dunno know what to think here.
Trey @ Nov 14th 2009 9:22AM
This is where the monies live, get you one!
Darth Bradwart, The Dark Lord of the Sith-ATDF Co-Founder @ Nov 14th 2009 10:51AM
I love how he referred to the RROD as a 'feature'...
RANDOM G (Joystiq Troll Slayer) @ Nov 14th 2009 1:12PM
Looks like we have a two-headed troll on our hands.