EA Sports Active stores open in Boston and San Francisco

by JC Fletcher { Nov 17th 2009 at 11:15PM }

If you live in Boston or San Francisco and are curious enough about EA Sports Active to go into a retail store devoted entirely to the fitness game, you're in luck! And maybe you've also learned something about the amount of curiosity you have about EA Sports Active. On November 15, EA opened two EA Sports Active stores, featuring demo units of both Active and the new EA Sports Active: More Workouts, "Active Trainers" who will show attendees how to use the game, and even a supply of games to lend out to visitors so they can try it at home. The stores also take reservations for workout sessions. They'll be open until December 14.

EA invited some bloggers to the Boston location for a tour and a workout. Not us, but fitness bloggers. You know, the people that someone might listen to if they cared about being healthy. Luckily for us, those bloggers took plenty of pictures of the inside of the Boston store. If you'd like to visit, the addresses of the stores are posted after the break.

San Francisco: 39 Stockton Street, San Francisco, CA 94108
Boston: 156 Newbury Street, Boston, MA 02116

Stores open 12pm -7pm, Monday through Friday, 10am-6pm Saturday and Sunday

Tags: casual, ea-sports, ea-sports-active, ea-sports-active-more-workouts, promotion

Reader Comments (Page 1 of 1)

Special Agent Steve @ Nov 17th 2009 11:18PM

Oh. Thank. God. Just when I thought I was getting fat.

SpyderTaco (PSN: Ar4chNova89) @ Nov 17th 2009 11:19PM

Are you going to eat that comment?
Kus, you know, I kinda skipped lunch.

Special Agent Steve @ Nov 17th 2009 11:45PM

Sorry *burp* I just did. Damn, think what life would be like without EA. :(

Bobby Kotick - Co-Founder of the ATDF @ Nov 17th 2009 11:23PM

The thing is that fitness isn't on the usual gamer's agenda. Excersice and gamers don't usually mix too well.

Why, yes I would like to be able to back that statement up until the Wii Fit's sales numbers come in...

War Machine @ Nov 18th 2009 1:36AM

I think you're in the clear then because real gamers don't buy Wii Fit.

Mogster @ Nov 18th 2009 4:28AM

I'm a 'real' gamer and a bought Wii Fit.

Fat-Cat @ Nov 18th 2009 11:18PM

Buy a running machine, then equip it with some sort of motorized vice that monitors your heart rate.

You're welcome Nintendo.

Clavius @ Nov 17th 2009 11:27PM

Hmm.. I live in the Boston Area.. may check this out.

brian @ Nov 17th 2009 11:28PM

man, they need to find a real method to make me exercise.

like a running game that grabs my balls really tight, and the faster you run the less it hurts.

turns off after 1km of running

brian @ Nov 17th 2009 11:28PM

you're welcomed nintendo

Darth Bradwart, The Dark Lord of the Sith-ATDF Co-Founder @ Nov 17th 2009 11:31PM

So you like that bondage stuff, huh?

brian @ Nov 17th 2009 11:33PM

noooo, if i liked it then the incentive would be for it to tighten the faster you go.

you see, 2 different settings for 2 different groups.

SoshiKitai @ Nov 18th 2009 12:38AM

How about an action adventure running game? Run and battle?

....metroid? Zelda? Mario? I dunno.

Uncontrol @ Nov 17th 2009 11:30PM

Surprised you didn't post a picture of a disabled person.

No seriously, you should apologize for the picture instead of just changing it and ignoring everyone.

WREturns [Planeteer I Power of The Final Countdown] Personal Shopper of the ATDF @ Nov 17th 2009 11:39PM

Good thing the Supreme Court has ruled that people don't have a right not to be offended.

No seriously, get over it.

Phylogenetics @ Nov 18th 2009 12:27AM

I believe Alex posted the picture of the dog. This article is from JC.

Solace @ Nov 17th 2009 11:32PM

the only way you could make me drive from ny to boston to visit EA Sports Active store is if I'm promised Peter Moore will be there.

Darth Bradwart, The Dark Lord of the Sith-ATDF Co-Founder @ Nov 17th 2009 11:33PM

Or Bobby Kotick.

Bobby Kotick - Co-Founder of the ATDF @ Nov 17th 2009 11:38PM

Huh? What's going on?

Bobby Kotick - Co-Founder of the ATDF @ Nov 17th 2009 11:42PM

Okay, fine. But I don't want to hear one single Paramore song. Get it?

brian @ Nov 17th 2009 11:48PM

god bobby kotick, shut your, you're such a dick

brian @ Nov 17th 2009 11:49PM

look at that, due to your dickery i couldn't even say that sentence properly.

dick

Darth Bradwart, The Dark Lord of the Sith-ATDF Co-Founder @ Nov 17th 2009 11:50PM

*waves hand*

You should not talk about my apprentice in that manner.

No Kill Tayler @ Nov 18th 2009 12:04AM

I wonder...
Can I walk in and instantly loose my chubbiness?

mortegro545 @ Nov 18th 2009 1:15AM

Hmm. I live in the Boston area as well. I may have to stop in and check this out if for no other reason than the novelty of it.

Ugkul @ Nov 18th 2009 2:22AM

Seriously it looks like there's another class of gamers that's folks are marketing to; the exercise gamers. I play EA Sports Active more than any other game I've bought in the last four months and definitely will get More Workouts.

Ossot @ Nov 18th 2009 7:23AM

So let me get this straight. The fitness game everyone knows about - Open actual live stores to promote it. The other titles, such as DSE, bitch about poor sales after doing absolutely no marketing.

Solid.

J.Goodwin @ Nov 18th 2009 9:49AM

Ha, I totally didn't need to click through to guess the address of that store. Talk about distinctive neighborhoods.

jimmy @ Nov 18th 2009 10:01AM

should be noted that the area of the boston location is probably the highest retail rent in the entire city. they're going after the affluent crowd with this

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