NPD: 14% of US households have online game subscriptions
NPD's latest update to its "Entertainment Trends in America" report finds that 14 percent of Americans have an "online gaming" subscription. We contacted NPD for a better explanation of what that exactly encompasses; a representative explained it includes "Xbox Live paid subscription, online gaming website paid subscription, MMOG (game specific) paid subscription and online video game rental service." For comparison, the 2008 figure was 13 percent.
Interestingly, 81 and 76 percent of households have cable and internet subscriptions, respectively. Meanwhile, both newspapers and magazines experienced a 2 percent drop in subscriptions. The company found that "monthly per-capita entertainment-content subscription" spending rose to $115, a 7 percent increase from last year. Some could argue that people doing that in this economy is surprising, then again, in this economy, home entertainment would seem the most cost-effective solution for having fun.
Interestingly, 81 and 76 percent of households have cable and internet subscriptions, respectively. Meanwhile, both newspapers and magazines experienced a 2 percent drop in subscriptions. The company found that "monthly per-capita entertainment-content subscription" spending rose to $115, a 7 percent increase from last year. Some could argue that people doing that in this economy is surprising, then again, in this economy, home entertainment would seem the most cost-effective solution for having fun.












Reader Comments (Page 1 of 1)
SpyderTaco (PSN: Ar4chNova89) @ Nov 17th 2009 3:15PM
*reads this on Steam browser while playing WoW*
I'm a statistic!
sdsdfsfd @ Nov 17th 2009 3:46PM
[banned]
Sidebuster @ Nov 17th 2009 3:24PM
You can play World of Warcraft on steam? Well it's not World at War... TOO many acronyms!
Sidebuster @ Nov 17th 2009 3:25PM
Sorry that was meant as a reply.
*staying on topic*
If some one had say a subscription to, Xbox live, ign/fileplanet, mmo, gamefly would that person be counted 4 times?
SpyderTaco (PSN: Ar4chNova89) @ Nov 17th 2009 5:49PM
Yea, you can play pretty much anything on Steam.
You just need to add it as a "Non-Steam Game" and you'll get the friends list support and everything.
GewurztraminerX @ Nov 17th 2009 3:33PM
Magazines and landline phones are finally out for me. For awhile there I had even dropped cable (TV) completely in favor of Netflix. But I had to add in basic cable back in because I can't even get FOX or ABC over the air. Stupid tall buildings.
Phix @ Nov 17th 2009 3:35PM
That's what you get for moving to Coruscant...
Yeah, I know, this is really stretching it.
Vcize @ Nov 17th 2009 4:59PM
That's what she said.
Phix @ Nov 17th 2009 3:34PM
Wow, really? Not 100% of polled houses have an internet connection?
Did they go into Amish Valley for some of the samples?
Nuggstein @ Nov 17th 2009 3:46PM
Are you an idiot? Do you realize there are people who have no use for an internet connection...and some people who can't afford one?
Nate Addison @ Nov 17th 2009 3:54PM
@Nuggstein
I personally have never met any of these 'Internet= meh' people you describe. I'm not saying they aren't out there...I'm just saying we aren't currently Facebook friends...
Phix @ Nov 17th 2009 4:11PM
Q_Q
Nuggstein @ Nov 18th 2009 2:24PM
@Nate
My grandparents do not have an internet connection...or even a computer in their household. That's just one example. There's plenty of people...
mikemaj82 @ Nov 17th 2009 5:50PM
yea 76% have PS3
Husher @ Nov 17th 2009 5:31PM
Ah. that toy brings back childhood memories.
- ɜ-
Levi @ Nov 17th 2009 8:54PM
I don't really understand... all of the things listed had the word "online" in them... why would they poll someone without an internet connection to see if they currently have an online gaming subscription?