"We have three titles that have drastically over-performed our expectations," Capcom's VP of strategic planning and business development Christian Svensson told GamesIndustry.biz. "The most recent of which was Marvel vs Capcom 2, which we didn't expect to exceed Super Street Fighter 2 Turbo HD Remix's numbers, but it has."
One IP that hasn't quite exceeded Capcom's expectations in the west is Monster Hunter. The company is working to turn that around with events like Monster Hunter Tri University designed to familiarize press with the workings of the series. "We are strategically investing in the brand in the West," Svensson explained, "because we know that as a company we're going to continue to be creating Monster Hunter content, so it behooves us to do what it takes to make it stick here." In other words, Japanese sales ensure that Capcom is going to continue making the things, so Capcom might as well try to sell them outside of Japan as well.