In its continuing battle against apathetic parents, the ESRB is launching a brand new ad campaign promoting its mobile ratings guide (viewable after the break). Both the iPhone app and mobile website will allow searchers to get disturbing and/or hilarious descriptions of all rated games. In addition to promoting the search program, the campaign should also raise awareness of the ESRB's existence.
"I'm always choosing between what my kids want and what I think is best for them," the commercial's faux parent states. While the mobile tools should help parents make better decisions, we still think there's an even more valuable asset for parents to use: common sense. For example, you may want to ignore Timmy's suggestion to get Assassin's Creed or Modern Warfare. The titles alone should make it pretty clear these are games about killing people.
