Outside of the game, BioWare is playing the part of old St. Nick for hospitalized children, donating $10,000 to the Child's Play charity. And by simply loading up the game, players are presented with a link to the EA Store, where they're automagically given a $10 discount off of Dragon Age for Windows.
The press release announcing the game indicates that it's just the tip of the iceberg for the company's foray into social gaming. BioWare co-founder, Dr. Ray Mazuyka, said of the endeavor, "Gift of the Yeti is a fun, engaging holiday present from BioWare to our fans, the first in a series of compelling social experiences from BioWare Labs." Sure, they likely won't be for consoles -- but who are we to look a gift yeti in the mouth?