Instead of pushing out a new GTA game every year, Zelnick explained that Take-Two is focused on the "balance between how long it takes to develop such an incredible title that meets consumer expectations and how long you need to make sure than an appetite has been both satisfied and whetted [for the next game]." He padded his point with phrases like "high profitability" and "resiliency of the franchise," though when taken to task over how the publisher expects to make money in a "non-GTA release year" -- and in light of projected, continued losses from its baseball franchise -- he responded, "We remain committed to that goal [of profitability] ... naturally, we are disappointed that we're not projecting to achieve that goal in 2010." Meanwhile, somewhere in California, Bobby Kotick laughed maniacally.
