She also called sales "frustrating, quite frankly," but declined to comment on Rockstar's marketing surrounding the release of the game. Dunaway remained diplomatic through the conversation though, only offering, "The old dynamic of 'throw it on television for a few weeks and then move on and forget it' just doesn't work," giving us little more than a taste of her real feelings behind the release's marketing push. Check out the whole clip after the break.
Nintendo: GTA Chinatown Wars sales 'frustrating'
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Nintendo's focus on "evergreen" titles has been a staple of the publisher for years now, with marketing support lasting longer than ever with this generation's major releases. So it surprised us last April when the company said it hoped "word of mouth" would help push GTA: Chinatown Wars' lackluster initial sales higher as the months progressed. However, when executive vice president Cammie Dunaway recently spoke with MTV Multiplayer, Nintendo's traditional message quickly returned. "Part of what's needed is you have to continue to put marketing support behind these titles."
She also called sales "frustrating, quite frankly," but declined to comment on Rockstar's marketing surrounding the release of the game. Dunaway remained diplomatic through the conversation though, only offering, "The old dynamic of 'throw it on television for a few weeks and then move on and forget it' just doesn't work," giving us little more than a taste of her real feelings behind the release's marketing push. Check out the whole clip after the break.
She also called sales "frustrating, quite frankly," but declined to comment on Rockstar's marketing surrounding the release of the game. Dunaway remained diplomatic through the conversation though, only offering, "The old dynamic of 'throw it on television for a few weeks and then move on and forget it' just doesn't work," giving us little more than a taste of her real feelings behind the release's marketing push. Check out the whole clip after the break.
Reader Comments (95)
Posted: Dec 9th 2009 9:10PM (Unverified) said
Yeah, too bad she wasn't informed enough to mention the game sold worse on PSP (and probably lost Rockstar money, when the DS low-graphics low-cost version must have made them a healthy sum of money with its all things considered good sales) showing the blame falls on Rockstar and not the DS. Then again the "journalist" asking her wasn't informed enough (or was, and just wanted to be a sensational troll) so lol @ him/her.
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Posted: Dec 9th 2009 10:15PM Johnnynumber5 is powered by cell said
@Al3xand3r
Could you please back up what you are saying that porting the game over to the PSP cost more in development that it did creating it for the DS? If anything they ported it to the PSP to try and recoup some development dollars. The PSP version also released 7 months after the DS version with even less marketing than the DS iteration.
T-Mac got this one right: People don't care to play a top down GTA game anymore regardless of the platform. The full 3-D GTA's on PSP sold like straight up gangbusters so it lends credence that people aren't interested in a top down GTA.
This was a game made specifically for the DS to placate the no GTA IV love on Nintendo platforms. It was really never intended to be a PSP game considering the graphical presentation and the stylus controls.
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Could you please back up what you are saying that porting the game over to the PSP cost more in development that it did creating it for the DS? If anything they ported it to the PSP to try and recoup some development dollars. The PSP version also released 7 months after the DS version with even less marketing than the DS iteration.
T-Mac got this one right: People don't care to play a top down GTA game anymore regardless of the platform. The full 3-D GTA's on PSP sold like straight up gangbusters so it lends credence that people aren't interested in a top down GTA.
This was a game made specifically for the DS to placate the no GTA IV love on Nintendo platforms. It was really never intended to be a PSP game considering the graphical presentation and the stylus controls.
Posted: Dec 10th 2009 5:50AM (Unverified) said
Because on PSP it's got almost all-new and much more detailed visuals. It's the art assets that take time (and thus money) in game development when it comes to so simple games and DS titles cost next to nothing in that regard as you need less time with less time for an equal amount of lower detail, simple content. The DS version sold good and Rockstar must have made a lot of profit on it. I don't know why they'd expect GTA IV caliber sales when the game neither cost as much as GTAIV nor was it advertised as much. The PSP version flopping proves the blame is on the game. DS owners don't have lower standards than other system owners in gameplay, to try and claim GTA should sell as much because it's made specifically for DS is stupid since, specifically or not, it's not the GTA people want to play as proven by the PSP lesser sales. Perhaps you can't have a full 3D GTA on DS, but then you shouldn't expect 3D GTA sales from any game you make. Duh.
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Posted: Dec 10th 2009 8:06AM xxxsam said
@Alex: Um, if you think the DS GTA was cheap then evidently we didn't play the same game. It's not just pretty graphics that cost money.
That game is massive, top quality, smoothly polished, and must have cost a fortune - don't get me wrong I'm sure the cost doesn't even compare to GTA4, but I'd be surprised if it isn't one of the most expensive DS titles ever developed. And for each sale they get significantly less money than a PS3/60 title.
I'd certainly assume that the PSP port was a quick (and *relatively* cheap) attempt to recoup some losses; technically porting to a much more powerful system shouldn't be that massive a challenge, and I'm sure the graphics was originally created in higher resolution than DS screen so they wouldn't be starting from scratch there.
Also I really don't think the 'buuuuuuh only kids have DS' argument washes with anyone. I bet most people here have a DS. I also bet that a good proportion of them didn't buy Chinatown Wars (and unless you're totally morally against the genre or something, shame on you, it's awesome). More importantly though, maybe there's a specific GTA demographic (mouth-breathing 18-25 males) that doesn't have DS? I dunno... seems like it should be broader than that...
Not sure what Rockstar could've done to promote it better. Was there cross-promotion with GTA4? Maybe they should've done free DLC for that (PS3/60) which happens to include ads for the DS game, or something. Other than that, can't think of much else.
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That game is massive, top quality, smoothly polished, and must have cost a fortune - don't get me wrong I'm sure the cost doesn't even compare to GTA4, but I'd be surprised if it isn't one of the most expensive DS titles ever developed. And for each sale they get significantly less money than a PS3/60 title.
I'd certainly assume that the PSP port was a quick (and *relatively* cheap) attempt to recoup some losses; technically porting to a much more powerful system shouldn't be that massive a challenge, and I'm sure the graphics was originally created in higher resolution than DS screen so they wouldn't be starting from scratch there.
Also I really don't think the 'buuuuuuh only kids have DS' argument washes with anyone. I bet most people here have a DS. I also bet that a good proportion of them didn't buy Chinatown Wars (and unless you're totally morally against the genre or something, shame on you, it's awesome). More importantly though, maybe there's a specific GTA demographic (mouth-breathing 18-25 males) that doesn't have DS? I dunno... seems like it should be broader than that...
Not sure what Rockstar could've done to promote it better. Was there cross-promotion with GTA4? Maybe they should've done free DLC for that (PS3/60) which happens to include ads for the DS game, or something. Other than that, can't think of much else.
Posted: Dec 10th 2009 5:31PM Brysonial the Bison said
Cammie's actually mad because her little boy that sends her letters about how much he loves her because he can videogames, cannot play china town wars because of the M righting.
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Posted: Dec 9th 2009 8:20PM (Unverified) said
Yeah you keep saying it's a falsehood, but pretty much every mature or core game that comes out on wii/ds flops. At this point it's become a fact that they don't sell, and you're better off putting your efforts elsewhere.
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Posted: Dec 9th 2009 8:25PM KeenCommander said
Make a mature rated game well suited to the Wii's audience and I think it would sell - if not to the obscene degree of the likes of Wii Fit. But frankly - I couldn't enjoy The Conduit...the controls rendered it unplayable, and the hyped graphics just look like a good XBox game and Mad World, while I still want to play it, I haven't heard any rave reviews of either, plus it's not the sort of thing that would attract a huge audience without just the right advertising on any other console either. What else does that leave? Call of Duty? Don't know how that sold, though I can't imagine it was that bad being...the CoD franchise. But again - I don't even think Modern Warfare on the Wii looks, compared to the other versions played in standard def, that bad...but, while I haven't tried them, I'm kind of scared of the controls. Sure, I had trouble playing it on the 360 because I'm not used to the controls - but I could get used to them. If it's anything like Conduit...I couldn't get used to that. Though on the other hand, Metroid Prime 3's controls work really well, but still - it's a bit of a different style of game.
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Posted: Dec 9th 2009 8:45PM guttertalk said
When I see a mature Wii title given the kind of marketing and development focus that HD titles get and that then flops, we can talk how mature games don't sell on the Wii.
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Posted: Dec 9th 2009 9:03PM Mr Khan said
Marketing is not the end-all. It helps, certainly, but other causes must be brought together.
I think part of what hurt The Conduit, for instance, dealt with a lack of local multiplayer. The game's multiplayer was very catchy, but without a local element to it, it just becomes an exclusive club for owners of the game, and not a way to evangelize the game.
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I think part of what hurt The Conduit, for instance, dealt with a lack of local multiplayer. The game's multiplayer was very catchy, but without a local element to it, it just becomes an exclusive club for owners of the game, and not a way to evangelize the game.
Posted: Dec 9th 2009 11:16PM laser beams said
this game is pretty damn fun. i admit that i don't have it- but my friend loaned me his copy a few months back. i think this is the most fun i've had with a GTA title since III. maybe it's more telling that the gaming world is finally growing tired of the GTA franchise, the recent GTAIV DLC hasn't been setting sales charts on fire, either. Take 2 would be wise to give this franchise a few years off... if a game of this caliber can't sell on a system(s) as ubiquitous as the DS and PSP, then i think that maybe it's time to go back to the drawing board and maybe focus on other IP's for a while.
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Posted: Dec 10th 2009 1:47AM samfish said
"But looking at the track record, do you incline to invest in M-game for wii or other choices, even if there is no definitive causality?"
Track record is irrelevant here, though. Resident Evil game sales have shown that M-rated games can and do sell on the Wii.
The problem is that the Wii doesn't have enough Big (M-rated) Games, and Big Games pave the way for the Small Games.
The problem for the Wii in particular is that publishers have been trying to put Small Games out on it (IE: Dead Space Extraction) without putting the Big Games on it first (Dead Space, Dead Space 2).
Put a marquee title, brand name M-rated game on the Wii don't treat it like a red headed step child and it will be successful. It's almost a guarantee.
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Track record is irrelevant here, though. Resident Evil game sales have shown that M-rated games can and do sell on the Wii.
The problem is that the Wii doesn't have enough Big (M-rated) Games, and Big Games pave the way for the Small Games.
The problem for the Wii in particular is that publishers have been trying to put Small Games out on it (IE: Dead Space Extraction) without putting the Big Games on it first (Dead Space, Dead Space 2).
Put a marquee title, brand name M-rated game on the Wii don't treat it like a red headed step child and it will be successful. It's almost a guarantee.
Posted: Dec 9th 2009 7:53PM BPMOmega XBL PSN Steam said
You're kidding, right? Kids love the GTA!
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Posted: Dec 10th 2009 12:30AM OnToGloryReturns said
Exactly. The average GTA player (and some of them only play GTA the same way some people only play Madden) does not own a DS. I thought they had to market it to that audience with an equal emphasis on the system so that core GTA fan would go buy a DS for that game. But if I'm that core demographic (GTA, M rated shooters et al) what else does the DS have for me? And I'm not spending $130 to $170 to play a "strange" version of my favorite franchise.
Did no one at Nintendo or Rockstar figure that out???
I personally love the top down GTA's - started on my DC but again, that core audience is not part of the DS user base; hence, low sales.
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Did no one at Nintendo or Rockstar figure that out???
I personally love the top down GTA's - started on my DC but again, that core audience is not part of the DS user base; hence, low sales.
Posted: Dec 10th 2009 3:08AM The Aquacharger said
Sure, no one who plays GTA has a DS.
It more so stands that flashcarting is so easy. I've seen TONS of people playing China Town wars, they just didn't buy it.
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It more so stands that flashcarting is so easy. I've seen TONS of people playing China Town wars, they just didn't buy it.
Posted: Dec 9th 2009 7:52PM Jack Spicer said
When Nintendo Power was the best gaming magazine around, Nintendo did plenty of support for 3rd party titles. Ever since then they couldn't care less it seems.
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Posted: Dec 9th 2009 7:56PM BPMOmega XBL PSN Steam said
Why is it Nintendo's responsibility to pay the advertising bills of someone else's game? Shouldn't Take-Two/Rockstar be more worried about the marketing, since it is THEIR game and THEIR money to make it?
I don't see why Sony/Microsoft/Nintendo SHOULD pay for advertising for a game simply because it appears on their platform. If they choose to, good for them.
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I don't see why Sony/Microsoft/Nintendo SHOULD pay for advertising for a game simply because it appears on their platform. If they choose to, good for them.
Posted: Dec 9th 2009 8:22PM Funkmaster General said
@BPMomega
They should because this involves them. Poor sales of GTA don't just effect Rockstar; Nintendo also has to take the hit.
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They should because this involves them. Poor sales of GTA don't just effect Rockstar; Nintendo also has to take the hit.
Posted: Dec 10th 2009 2:05AM samfish said
Nintendo will, just as Sony and Microsoft do, help advertise and promote third party game's sales are high enough to warrant a significant ROI.
No company is going to LOSE money advertising a game for someone else. That's fucking stupid, you know? You have to spend a little to make a little, as the saying goes, but you don't spend $20 dollars if you're only going to make $10 from doing so.
Nintendo would have gladly added an extra million or so to the GTA:CW's marketing budget if they knew they would make that million back and then some.
Nintendo always advertises third party games when they know the estimated ROI is high enough. They advertised RE4. They advertised DQ IX. They helped advertise Monster Hunter 3. They've also already stated that they intend to give DQ X a huge push in Japan, Europe and North America.
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No company is going to LOSE money advertising a game for someone else. That's fucking stupid, you know? You have to spend a little to make a little, as the saying goes, but you don't spend $20 dollars if you're only going to make $10 from doing so.
Nintendo would have gladly added an extra million or so to the GTA:CW's marketing budget if they knew they would make that million back and then some.
Nintendo always advertises third party games when they know the estimated ROI is high enough. They advertised RE4. They advertised DQ IX. They helped advertise Monster Hunter 3. They've also already stated that they intend to give DQ X a huge push in Japan, Europe and North America.
Posted: Dec 9th 2009 7:53PM Nate Addison said
There is so much MILF-tastic goodness in that post pic.......mmm...
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Posted: Dec 9th 2009 9:39PM Nate Addison said
Well, I guess the down votes are justified, I don't really know if she has kids or not. Perhaps I should have used coug-tastic instead...
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Posted: Dec 9th 2009 7:55PM (Unverified) said
It's not like it wasn't expected. These titles just do not sell on Nintendo platforms (at least, not in the numbers the companies expect).
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Posted: Dec 9th 2009 8:00PM sonicspike41 said
The Conduit got a pretty heavy marketing blitz for it's release and was easily one of the most anticipated core Wii games of 2009, and even it sold rather badly.
I know devs need to take a chance and make more mature/core Wii/DS games if they want to see sales of related games increase, but so far it just seems like releasing a mature Wii or DS exclusive is an easy way to lose a lot of sales.
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I know devs need to take a chance and make more mature/core Wii/DS games if they want to see sales of related games increase, but so far it just seems like releasing a mature Wii or DS exclusive is an easy way to lose a lot of sales.
Posted: Dec 9th 2009 8:40PM sonicspike41 said
What I mean is from the get go, it seems like designing the game for the Wii instead of the PS3/X360/PC seems to cost a lot of mature games their sales.
I'm glad companies are still making the effort, but if this keeps up how much longer will they continue? Right now I'm just hoping Modern Warfare Wii doesn't flop hard.
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I'm glad companies are still making the effort, but if this keeps up how much longer will they continue? Right now I'm just hoping Modern Warfare Wii doesn't flop hard.
Posted: Dec 9th 2009 8:54PM (Unverified) said
I know this would be discouraging for developers to hear, but there are plenty of mature Wii games I plan on buying...once they're inevitably discounted to $15-20. I bought MadWorld, No More Heroes, RE4 and Umbrella Chronicles for around that price just by waiting a few months. I rarely pay more than $30 for a Wii game, especially third-party games. I know how important the first-week sales are, but I just can't justify paying $50 for something that will soon be $20.
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Posted: Dec 9th 2009 9:51PM blahblah55 said
"but I just can't justify paying $50 for something that will soon be $20."
Other than encouraging a company to continue its work on the system and help encourage other developers to stop babying the Wii?
...also, it depends what you mean by "soon". For a good number of people, "months" does not equal "soon".
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Other than encouraging a company to continue its work on the system and help encourage other developers to stop babying the Wii?
...also, it depends what you mean by "soon". For a good number of people, "months" does not equal "soon".
Posted: Dec 9th 2009 9:56PM (Unverified) said
Hey, if I had the money to spare, that'd be a noble cause. But alas, I don't.
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Posted: Dec 10th 2009 5:54PM (Unverified) said
I hear this time and time again, yet all that happens is a niche game is being developed for the console, it gets hyped by the people who will never play it, gets very little marketing or faith from the publisher, and then when it doesn't do as well as it should, everyone turns round and says "these games don't sell on Wii"
Bring an Assassin's Creed 2 level marketing to a mainstream core title, and you'll get results. Simple.
http://www.escapistmagazine.com/articles/view/columns/going-gold/6850-Going-Gold-The-Self-Fulfilling-Prophecy
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Bring an Assassin's Creed 2 level marketing to a mainstream core title, and you'll get results. Simple.
http://www.escapistmagazine.com/articles/view/columns/going-gold/6850-Going-Gold-The-Self-Fulfilling-Prophecy
Posted: Dec 9th 2009 7:57PM leobebes said
Who cares it is what it is. Pushing GTA style games on Nintendo platforms is futile. Nintendo doesn't need GTA and GTA doesn't need Nintendo. Does Rock Star want world domination? I don't know. Rockstar license the engine if you have to, sure many were bored with GTA IV either due to hipster reasoning or actual sincerity, but it was a mighty fine game engine nonetheless.
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