More than twenty years and five home consoles later, you'd think Nintendo would get this "third-party support" thing by now. However, EA CEO John Riccitiello says the console manufacturer is still learning how to reach out and offer a hand to games other than their own. "They've always been first-party-centric, and they're learning how to be third-party supportive," Riccitiello told Gamasutra
. Looking at November's NPD figures
, it's clear that Nintendo has been very good to itself. But is there hope for EA on the Wii? "Third-parties can do a lot better on the platform with the right support from Nintendo."
What kind of "support" are third parties like EA looking for? Most likely, third parties are looking for co-opted marketing opportunities provided by other first-party platforms, like Sony's PlayStation.Blog
or Microsoft's MW2-branded hardware
. Unfortunately, Nintendo appears content with its hands-off approach to third-party marketing, offsetting all the blame for the failures
of GTA: Chinatown Wars
and countless other games
at the hands of their respective publishers.