Sadly, both of these ads lost to Honda's "Grrr" ad -- if only Sony's "Horrifying, Reverse-Weeping Baby" spot had made it into the list of nominees, the company could have brought home the gold.
[Via IndustryGamers]
Halo 3, PS2 get nods from AdWeek for best commercials of the decade
by Griffin McElroy 
on Dec 16th 2009 2:45PM
88
Sadly, both of these ads lost to Honda's "Grrr" ad -- if only Sony's "Horrifying, Reverse-Weeping Baby" spot had made it into the list of nominees, the company could have brought home the gold.
[Via IndustryGamers]
Reader Comments (88)
Posted: Dec 16th 2009 2:51PM Temidien said
The first Super Smash Bros commercial will always be top-pick for best gaming commercial in my eyes.
http://www.youtube.com/watch?v=K783SDTBKmg
Reply
http://www.youtube.com/watch?v=K783SDTBKmg
Posted: Dec 16th 2009 2:53PM (Unverified) said
90's game commercials were awesome and creative. Now it is just CG bs.
Reply
Posted: Dec 16th 2009 3:29PM gatotsu911 said
I just realized, that commercial would be significantly better if set to "The Thieving Magpie".
...and now, I wait and see if anyone gets my drift.
Reply
...and now, I wait and see if anyone gets my drift.
Posted: Dec 16th 2009 3:31PM (Unverified) said
at the time it came out, the Mario 3 commercial was the most epic thing i could imagine:
http://www.youtube.com/watch?v=CrATmeFoJPE
Reply
http://www.youtube.com/watch?v=CrATmeFoJPE
Posted: Dec 16th 2009 5:37PM aughscreennames said
Posted: Dec 16th 2009 2:57PM TheDarkWayne said
no he means the "Mountain" one, the one the article linked to, it was a PS2 commercial where a bunch of people in what looks like some old European city start piling onto each other by the hundreds
Reply
Posted: Dec 16th 2009 2:59PM TheDarkWayne said
yeah that was terrible. I can think of hundreds of ads ive liked better over the past 10 fucking years
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Posted: Dec 16th 2009 3:44PM aughscreennames said
I found it really annoying, how the hell did that win? The message barely makes sense and the song is really grating on the ears.
I think the best commercial of the decade goes to the Bravia balls commercial.
Reply
I think the best commercial of the decade goes to the Bravia balls commercial.
Posted: Dec 16th 2009 2:56PM TheDarkWayne said
That Halo 3 ad campaign was incredible. Maybe too much, I got so into it, particularly because of the incredible addition of emotion from Chopin's Raindrop and the old "veterans" that I unwisely expected a similar tone from Halo 3. : ( still kinda wish it had been more like that, same goes for ODST and the We Are ODST commercial
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Posted: Dec 16th 2009 3:10PM deathxrebirth said
Agreed. Probably my favorite set of ads in recent memory.
Also agree on the hope that Halo 3 was anywhere near that epic. :/
I really love both Gears commercials too. The Mad World one was just so unique and the exact opposite of what you would think the typical commercial for a Gears-type game would be (but works perfectly. The one for Gears 2 topped it in every way.
Reply
Also agree on the hope that Halo 3 was anywhere near that epic. :/
I really love both Gears commercials too. The Mad World one was just so unique and the exact opposite of what you would think the typical commercial for a Gears-type game would be (but works perfectly. The one for Gears 2 topped it in every way.
Posted: Dec 16th 2009 3:28PM Chris DPSN AggieCEO XBLThe Aggi said
I'm scared to see what they think of for Halo: Reach let alone Halo 4....its going to be MADNESS!
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Posted: Dec 16th 2009 3:52PM TheDarkWayne said
I think the commercials to me really represent Halo's failures to fully realize it;s potential. The Believe ads, the Landfall short film, the We Are ODST commercial and all the books are really incredible great things full of wonderfully detailed greatly written plots in the case of the books at least, and very evocative of emotions and tone while being very simple for the ads. I still love Halo, but I feel like if it had ever been treated with the same kind of tone and seriousness and attention to plot it could have been so much better
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Posted: Dec 16th 2009 5:20PM ComicShaman said
There are a number of barriers between me and the purchase of a Halo game (the most significant being that I don't own an X360), but I really did like the ads for Halo 3. The "veteran" interviews painted this powerful picture of looking back on a point in history when humanity was just about to be snuffed out. It was an epic idea conveyed from an intimate perspective, especially the one where they cut out the lights and completed the interview in the dark.
It's kind of a shame to hear that the game didn't capture that kind of mood.
Reply
It's kind of a shame to hear that the game didn't capture that kind of mood.
Posted: Dec 16th 2009 8:31PM maveric101 said
Starry Night is probably my favorite game ad of all time (i get all tingly when chief jumps off the cliff at the end), with We Are ODST and the Gears 1 Mad World ad very close behind.
but given Reach's plot, i could definitely see it having more of that somber, emotional tone you're talking about.
Reply
but given Reach's plot, i could definitely see it having more of that somber, emotional tone you're talking about.
Posted: Dec 16th 2009 2:57PM Granger said
This commercial gets a nod from me, probably shows too much game footage to have been considered though:
http://www.youtube.com/watch?v=WQMD4XudxoE
Reply
http://www.youtube.com/watch?v=WQMD4XudxoE
Posted: Dec 16th 2009 2:58PM (Unverified) said
Wow, I don't remember the Honda or the PS2 commercial. At least now I know that Sony had no clue how to make good advertisements for Playstation even before PS3 and PSP.
"Play the world online" doesn't resonate with PS2 at all. Maybe Xbox could have pulled that slogan with XBL
Reply
"Play the world online" doesn't resonate with PS2 at all. Maybe Xbox could have pulled that slogan with XBL
Posted: Dec 16th 2009 3:01PM TheDarkWayne said
I liked the "Jump in" commercials when 360 first came out, especially the unfortunately banned one where an entire subway station full of people just kill each other with finger guns yelling "Bam!" that really fit the whole online kick
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Posted: Dec 16th 2009 3:00PM TheDarkWayne said
yeah it only took them about 12 years to get ads that aren't complete mindfucks or terrifying
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Posted: Dec 16th 2009 3:02PM (Unverified) said
That Halo one was pretty sweet. It reminded me of this gem. http://www.youtube.com/watch?v=ccWrbGEFgI8
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Posted: Dec 16th 2009 3:03PM HighFiveJesus said
Was that halo commercial showing an actual scene from the game? Not rendered obviously, but does that chief ever get captured and held like that?
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Posted: Dec 16th 2009 3:47PM TheDarkWayne said
Nah it was made by some special effects company who had been contracted by whoever did the advertising for Microsoft. It's supposed to represent the 2nd Battle of New Mombassa, only in Halo, that never happened. It was one big ol' continuity error, but Bungie rectified it by saying that since the ads are presented in universe style, that it was also a big ol' coverup by the UNSC to keep humanity uninformed about the Halos and the Chiefs real fate. Still, awesome commercials
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Posted: Dec 16th 2009 3:04PM Captain Planet Planeteer Power said
I'm very partial to the Gears of War "Mad World" commercial myself.
http://www.youtube.com/watch?v=ccWrbGEFgI8
Reply
http://www.youtube.com/watch?v=ccWrbGEFgI8
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