Hasbro suing Atari over alleged breach in D&D licensing agreement
It seems the Dungeons & Dragons franchise has brought more legal troubles upon Atari than it's probably worth. In August, Turbine Entertainment, developer of the MMO based on the tabletop game, sued the publisher for failing to "devote the necessary resources" to promoting and distributing the online RPG. Now, Hasbro, owner of subsidiary company Wizards of the Coast, which is the current owner of the D&D franchise, is suing Atari for allegedly breaching a licensing agreement the two parties struck up concerning Atari's use of the popular role-playing brand.
Hasbro's main complaint in the suit is that Atari might have taken part in an "unauthorized sublicensing relationship" with Namco Bandai during the latter's purchase of Atari's European distribution company this past March. According to the suit, Namco Bandai is a direct competitor to Hasbro and Wizards, and allowing them any access to the D&D license is a violation of the contract agreed to by Atari. Hasbro seeks compensatory damages, and also to terminate the allegedly violated licensing agreement, denying Atari further access to the brand.
In a press release statement, Wizards of the Coast president Greg Leeds said, "while unfortunate that we had to take this action, it is crucial for us to protect the Dungeons & Dragons brand." Leeds later added, "we have been working for several months now to reach resolution with Atari, and they have left us with no other choice than to pursue legal action."
Atari isn't taking these complaints lying down -- the publisher just distributed its own statement through PRNewswire, claiming, "Hasbro has resorted to these meritless allegations, in an apparent attempt to unfairly take back rights granted to Atari." The statement goes on to say, "we regret that our long-time partner has decided to pursue this action. Atari will respond appropriately through its legal counsel in court."
Hasbro's main complaint in the suit is that Atari might have taken part in an "unauthorized sublicensing relationship" with Namco Bandai during the latter's purchase of Atari's European distribution company this past March. According to the suit, Namco Bandai is a direct competitor to Hasbro and Wizards, and allowing them any access to the D&D license is a violation of the contract agreed to by Atari. Hasbro seeks compensatory damages, and also to terminate the allegedly violated licensing agreement, denying Atari further access to the brand.
In a press release statement, Wizards of the Coast president Greg Leeds said, "while unfortunate that we had to take this action, it is crucial for us to protect the Dungeons & Dragons brand." Leeds later added, "we have been working for several months now to reach resolution with Atari, and they have left us with no other choice than to pursue legal action."
Atari isn't taking these complaints lying down -- the publisher just distributed its own statement through PRNewswire, claiming, "Hasbro has resorted to these meritless allegations, in an apparent attempt to unfairly take back rights granted to Atari." The statement goes on to say, "we regret that our long-time partner has decided to pursue this action. Atari will respond appropriately through its legal counsel in court."











Reader Comments (Page 1 of 1)
Phix @ Dec 17th 2009 4:33PM
LIGHTNING BOLT! LIGHTNING BOLT!
Captain Planet [Planeteer | Power of Captain Planet] @ Dec 17th 2009 4:52PM
For those of you not hip with the Interwebz:
http://www.youtube.com/watch?v=j_ekugPKqFw
Sordid State of Eclairs @ Dec 17th 2009 5:33PM
You know... for all the times I look at my Facebook page and see it's just a wall of ps3 updates.... well....
Even I have my limits.
freaparn @ Dec 17th 2009 4:36PM
I think that guy on the left rolled a critical fumble vs color coordination.
snowleopard233 @ Dec 17th 2009 4:49PM
(Looks at guy on the and makes a bitchy popular girl face)
T A C K Y
That’s all I have to say.
thedisagree @ Dec 17th 2009 4:57PM
the guy on the left is ahead of his time. he's thinkin dicso!
BigD145 @ Dec 17th 2009 5:11PM
Hasbro/Wizards has always been such d!cks about their gaming licenses and naming schemes. No other company can use the word "tap" in relation to cards. Hasbro won't reprint games that would be wildly popular. It's as if they didn't want to make as much money as possible.
Ralod @ Dec 17th 2009 5:14PM
I don't care who makes it, all I want is a big time D&D RPG that we have not seen in years. No action rpg crap, but a good old fashioned one. I don't care much for 4th Ed rules, but hell they are made to play like a video game already. Where is my D&D game Atari? Maybe if you were putting out something, or even using the license they would not sue you.
Darth Bradwart [PSN: Mister Bradster XBL: Mr Bradster] @ Dec 17th 2009 5:16PM
Are you meaning something based off the old d20 system, like Baldur's Gate? There's major licensing issues for that system, and D&D rules in general, which is why Dragon Age didn't use it.
Mats @ Dec 17th 2009 5:20PM
Hu? BG using D20? Nono, BG used 2.ed, the only Infinity Engine game to use 3.0 (aka D20) is Icewind Dale 2, and they used a early version of it.
Also, D20 is not hard to licence at all, its open source.
Ralod @ Dec 17th 2009 5:22PM
I think he meant Baludur's gate itself. That is tied up with issues all over. What I am talking about is a new RPG using D&D rules, not baldur's gate. there is nothing stopping a game of that nature form being made legal wise.
Darth Bradwart [PSN: Mister Bradster XBL: Mr Bradster] @ Dec 17th 2009 5:24PM
Ah, never mind, it was KotOR that used d20.
Darth Bradwart [PSN: Mister Bradster XBL: Mr Bradster] @ Dec 17th 2009 5:16PM
Hopefully Atari can roll a +17 and get out of this mess.
Ralod @ Dec 17th 2009 5:18PM
Does not have to use the same system as Baldurs gate, or that name. But something along those lines yes. an actual RPG that uses D&D rules. I am thinking something more like Temple of elemental evil then Baldurs gate however.
BIZKeT @ Dec 17th 2009 5:25PM
Having worked for 'Atari' (it was GT Interactive at the time) when they started to get into bed with Hasbro, I can say that this really doesn't come as a surprise to me.
WRYYYYYY @ Dec 17th 2009 11:25PM
So... no Neverwinter Nights 3?