In its 2010 Media Industry Fact Sheet, the Nielsen Company tallied some interesting numbers [PDF] related to the increase of social media and how video game console usage trended in 2009. According to its survey statistics, Sony's PSP market in the United States contains a slight majority of female gamers -- 52% of the platform's owners in the region, while 49% of Nintendo Wii owners are female. Nielsen's survey statistics show that, as of 2009, 45% of all active gamers are women.
Social media has, expectantly, made a dramatic leap in usage. Nielsen's survey claims Facebook membership skyrocketing from November 2008 to 2009 with 109 million members accessing the site at the end of the the decade versus about 47.5 million the year before. Twitter saw its user base increase by 15.9 million members in the same time frame. Both social media sites have seen life on consoles.
Related to each console's individual usage -- besides what the good looking gamers enjoy -- Nielsen's survey claims the Xbox 360 is the most played console (ranked by share of total usage minutes), taking 23.1% of the measured playtime. Sony's PlayStation 2 netted second with 20.4% and the Nintendo Wii closed up the top three with 19% of the vote. While we know the previous sentence sounds like we just called all console gamers hideous beings, we just mean that ladies are pretty and smell like daffodils compared to the faint odor of Cheetos and Mountain Dew that lingers around us fellas.
[Via Edge]
Reader Comments (65)
Posted: Jan 6th 2010 12:20AM (Unverified) said
Odd that the PSP has that kind of ratio. You'd think the DS appealed more to girls...unless they wanted it for the media functions?
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Posted: Jan 6th 2010 12:22AM Goaliegeek said
Most PSP players are female? Where are these women?!?!?!?
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Posted: Jan 6th 2010 12:44AM HydrophobicFish PSN ID Hydrophob said
I don't believe that statistic applies to the entire population.
However, some slight anecdotal evidence... I know three people that own a PSP and actually play it. I'm sure there are plenty more PSP owners that I know, and haven't seen them play...
But of the people I know, two of them are female, one of them is male (me!)
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However, some slight anecdotal evidence... I know three people that own a PSP and actually play it. I'm sure there are plenty more PSP owners that I know, and haven't seen them play...
But of the people I know, two of them are female, one of them is male (me!)
Posted: Jan 6th 2010 1:33AM (Unverified) said
Female PSP-user here, also:)
I more or less only bought it for SMT: Persona, though I'm also enjoying Prinny: Can I Really Be the Hero and Brave Story.
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I more or less only bought it for SMT: Persona, though I'm also enjoying Prinny: Can I Really Be the Hero and Brave Story.
Posted: Jan 6th 2010 3:04AM Ridgecity said
In Nielsen's target market area. I've yet to see a girl even talking about PSP, let alone carrying their own. And I'm surrounded by a geeky crowd.
When all the tv stations said Nielsen has become obsolete and can't produce real data, I said they were crying wolf, but this sounds inexplicable...
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When all the tv stations said Nielsen has become obsolete and can't produce real data, I said they were crying wolf, but this sounds inexplicable...
Posted: Jan 6th 2010 4:30AM ArtificeDrake formerly known as said
I married one! :)
...well, technically, she was mildly interested and open minded about vidja games when we first met and by the time we got married, she had witnessed final fantasy X, LoZ: Ocarina of Time, and 007: Goldeneye and had become a relatively hardcore gamer/appreciator.
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...well, technically, she was mildly interested and open minded about vidja games when we first met and by the time we got married, she had witnessed final fantasy X, LoZ: Ocarina of Time, and 007: Goldeneye and had become a relatively hardcore gamer/appreciator.
Posted: Jan 6th 2010 9:04AM Pure Black World Tendency said
C'mon Jack, show us the goods. We're all preparing to weep now...
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Posted: Jan 7th 2010 3:05PM FluffnNonsense said
Count me in as a female PSP owner. Patapon and Locoroco are currently my favorite games, but I'm really happy with the RPG selection on the PSP too.
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Posted: Jan 6th 2010 12:29AM (Unverified) said
Its official, girls have bad taste in video games.
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Posted: Jan 6th 2010 12:34AM (Unverified) said
Yeah, because the PSP is just so terrible, right? All those crappy games, like LBP, GTA, Star Ocean, Killzone, yep, all crap.
/s
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/s
Posted: Jan 6th 2010 1:52AM That Burning Sensation said
You probably wonder why girls won't talk to you.
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Posted: Jan 6th 2010 10:07AM Horuko said
I think the PSP is great, I play it almost everyday.
Theirs good games like Killzone, The 3 Syphon filters, Brave Story, Assassins Creed, Loco Roco 1+2 also midnight carnival, Patapon 1+2, FF7CC, FFTatics, All 3 GTAs, Tekken, Disgaea series(2), Monster Hunter series(3), Burnout, Wipeout, God of War, Jeanne D Arc, MGS, MGA, Daxter, Pixel Junk Monster, Ratchet and Clank. Half Minute Hero, Crush, Dead Head Fred, Resistance, Socom, and much much much more. And yet it's still shit?
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Theirs good games like Killzone, The 3 Syphon filters, Brave Story, Assassins Creed, Loco Roco 1+2 also midnight carnival, Patapon 1+2, FF7CC, FFTatics, All 3 GTAs, Tekken, Disgaea series(2), Monster Hunter series(3), Burnout, Wipeout, God of War, Jeanne D Arc, MGS, MGA, Daxter, Pixel Junk Monster, Ratchet and Clank. Half Minute Hero, Crush, Dead Head Fred, Resistance, Socom, and much much much more. And yet it's still shit?
Posted: Jan 6th 2010 1:30PM (Unverified) said
c'mon deaftly, jealous cause they don't play with you
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Posted: Jan 6th 2010 9:24AM Level 47 Melee Warrior said
The government can spy on you through your TV set, and they send Nielsen the footage.
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Posted: Jan 6th 2010 12:35AM (Unverified) said
I still play mine a good amount. There was no way to keep up on all the AAA releases for that thing.
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Posted: Jan 6th 2010 12:42AM Shagittarius said
Figures it took social media/games to get girls into videogames...
they like to gab i guess....you know the 3 fastest forms of communication, telephone, television, and tell a woman.
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they like to gab i guess....you know the 3 fastest forms of communication, telephone, television, and tell a woman.
Posted: Jan 6th 2010 12:42AM Ozzman79 said
Wii at #3 with 19%? Wait I thought the Wii was: a)-a passing fad, b)-a dust collector, c)-something people play Wii sports on once a month with friends then ignore for 29 more days, or d)-all of the above
You maybe begin the test now, eyes on your own paper
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You maybe begin the test now, eyes on your own paper
Posted: Jan 6th 2010 2:03AM Cap Morgan said
Let's see the Wii outsells the 360 and the PS3 and gets less playtime........hmmmm yeah, I don't know how people would think that the Wii isn't a gamers console?
Let's dig deeper. Let's skip math as it's already failed the Wii. Let's think to our ACT's. Let's go with association
Dragon Age on the PS3/360/PC = to what on the Wii?
Bioshock on the PS3/360/PC = to what on the Wii?
Modern Warfare 1 or 2 on the PS3/360/PC = to what on the Wii?
Let's think of any killer, not to miss games available on a real console or PC, and ask, "where's the Wii equivilent?" Oh yeah it's not there.
The whole "Wii sucks" attitude doesn' come from envy it comes from dismay. There's no good games outside of Nintendo exclusives that are even all that great IMO. Mario Kart sucks balls. My friends and I pretend it doesn't even exist and play Mario 64. At least it had decent multiplayer that took some skill into accout.
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Let's dig deeper. Let's skip math as it's already failed the Wii. Let's think to our ACT's. Let's go with association
Dragon Age on the PS3/360/PC = to what on the Wii?
Bioshock on the PS3/360/PC = to what on the Wii?
Modern Warfare 1 or 2 on the PS3/360/PC = to what on the Wii?
Let's think of any killer, not to miss games available on a real console or PC, and ask, "where's the Wii equivilent?" Oh yeah it's not there.
The whole "Wii sucks" attitude doesn' come from envy it comes from dismay. There's no good games outside of Nintendo exclusives that are even all that great IMO. Mario Kart sucks balls. My friends and I pretend it doesn't even exist and play Mario 64. At least it had decent multiplayer that took some skill into accout.
Posted: Jan 6th 2010 2:25AM Roto13 said
Super Mario Galaxy = What on PS360/PC?
Wii Sports Resort = What on PS360/PC?
Mario Kart Wii (whether you like it or not, it's a very popular game) = What on PS360/PC?
It works both ways. They have different strengths. If you're still looking at the Wii and wondering why it's not exactly the same as the HD twins, not only are you missing the point, but you've been out of touch for the past three years.
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Wii Sports Resort = What on PS360/PC?
Mario Kart Wii (whether you like it or not, it's a very popular game) = What on PS360/PC?
It works both ways. They have different strengths. If you're still looking at the Wii and wondering why it's not exactly the same as the HD twins, not only are you missing the point, but you've been out of touch for the past three years.
Posted: Jan 6th 2010 7:41AM (Unverified) said
It's simple. The Wii has roughly 20-30 million more people, so naturally any % based stats are going to be skewed simply because there's more people. It doesn't mean that everyone's playing their Wii 5+ hours a day, it just means all those extra people are skewing the stats up.
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Posted: Jan 6th 2010 12:51AM (Unverified) said
I call shenanigans; Hell still looks pretty toasty to me, and this bacon isn't wing shaped.
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Posted: Jan 6th 2010 1:01AM (Unverified) said
I call bullsh- I mean, shenanigans as well. The day something as... well, not quite so casual user friendly as the PSP becomes more popular with women over the DS IS the day that hell freezes over...
And I'm talking more like the 15/16-18+ age range, those tweenagers buying the Hannah Montana combo pack don't count. They're little girls baited in by a pop idol they worship, not consumers buying a portable device for its extended library of games as well as its multimedia functionality. Nielsen's can go take a hike if they think that those actually count as 'users'.
And just to clarify, I'm not hating on a PSP as I'm just saying those incredibly odd statistics seem like crap. I own a PSP and I love it. Music, pictures, games AND an online store with a bigger catalog? DSi still has a way to go to catch up and right now, PSP's got it beat out by just a bit purely for that online catalog. I just wish nintendo would jump on the 'digital download of retail games' bandwagon like Microsoft and Sony already. ~_~
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And I'm talking more like the 15/16-18+ age range, those tweenagers buying the Hannah Montana combo pack don't count. They're little girls baited in by a pop idol they worship, not consumers buying a portable device for its extended library of games as well as its multimedia functionality. Nielsen's can go take a hike if they think that those actually count as 'users'.
And just to clarify, I'm not hating on a PSP as I'm just saying those incredibly odd statistics seem like crap. I own a PSP and I love it. Music, pictures, games AND an online store with a bigger catalog? DSi still has a way to go to catch up and right now, PSP's got it beat out by just a bit purely for that online catalog. I just wish nintendo would jump on the 'digital download of retail games' bandwagon like Microsoft and Sony already. ~_~
Posted: Jan 6th 2010 1:34AM (Unverified) said
@Killpeke
So apparently, most of the PS3 community is "Gay" because you say so?. They should of mentioned that our communities and online experiences are being ruined by immature jerks like yourself who do nothing but talk trash and cry like a child when things aren't going right for you.
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So apparently, most of the PS3 community is "Gay" because you say so?. They should of mentioned that our communities and online experiences are being ruined by immature jerks like yourself who do nothing but talk trash and cry like a child when things aren't going right for you.
Posted: Jan 6th 2010 1:47AM That Burning Sensation said
How do you know killpeke, does your boyfriend own a PS3?
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Posted: Jan 7th 2010 7:01PM ArtificeDrake formerly known as said
Also, "your" should be "you're" as in "if you are going to"
Sorry, I agree that killpeke was being a douche but if you're gonna call out somebody's spelling and grammar, you gotta double check your own in the post that you do it in!
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Sorry, I agree that killpeke was being a douche but if you're gonna call out somebody's spelling and grammar, you gotta double check your own in the post that you do it in!
Posted: Jan 6th 2010 1:50AM That Burning Sensation said
... and if your are going to post biggoted messages you should atleast get the grammer and spelling right.
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Posted: Jan 6th 2010 1:54AM PersonOfSorts said
Hey Kettle. I've got a pot here you might like to meet.
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Posted: Jan 6th 2010 1:58AM That Burning Sensation said
1. You're not cleaver.
2. I'm not making a 'biggoted message'
3. What I accidentally added an 'r'?? GTFO.
4. I wasn't addressing you.
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2. I'm not making a 'biggoted message'
3. What I accidentally added an 'r'?? GTFO.
4. I wasn't addressing you.
Posted: Jan 6th 2010 2:17AM PersonOfSorts said
Calm down little buddy. If you're going to make posts complaining about spelling and gramm(a)r, your point would come across much better if you didn't fall prey to the same mistakes. Atleast isn't even a word.
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Posted: Jan 6th 2010 2:35AM (Unverified) said
"... and if your are going to post biggoted messages you should atleast get the grammer and spelling right."
1. bigoted, not biggoted
2. grammar, not grammer
3. clever, not cleaver
not just r.
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1. bigoted, not biggoted
2. grammar, not grammer
3. clever, not cleaver
not just r.
Posted: Jan 6th 2010 1:53AM That Burning Sensation said
@Jack_Jackington why don't you just use her pic as your avatar? Be a good sport.
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