Greenpeace harshed on Nintendo's eco-coolness
last week, and this week the House that Miyamoto Built
is firing back. It's released a statement
to Gamasutra saying that it takes environmental responsibilities seriously, and that the company is committed to saving energy, making both of its consoles energy efficient and using carefully picked and clearly-labeled materials in an effort to make post-usage recycling easy.
To be fair to Nintendo, most of Greenpeace's argument against it was that the company didn't share information about what it did for the environment, and let's be honest here: Nintendo's not really one for sharing. While Nintendo did get blamed for increasing its CO2 emissions, most of Greenpeace's other complaints (as you can see in the PDF
) were not actually about mistakes Nintendo was making, but its failure to share information or release reports about its operations. We can't really blame Nintendo for that -- on at least a few of its points, it seems Greenpeace's methodology was more responsible for the big N's bottom-of-the-barrel listing.