For the fiscal 2009-10 year, Ubisoft has revised its sales target to €860 million (roughly $1.25 billion) -- down from an estimated €1,040 million -- resulting in an anticiapted €50 million operating loss. The publisher cited a near 50 percent year-over-year drop in casual game sales as the leading cause for the revised financial target, despite "robust" sales of casual Wii games (especially sales of Just Dance). Poor retail performances by James Cameron's Avatar: The Game and unspecified "non-casual" Wii titles, along with weak back catalog sales, were also to blame. The last-minute delays of Splinter Cell: Conviction and R.U.S.E. affect the current fiscal year, as well.
As for fiscal 2010-11, Ubisoft has indeed planned a lineup of "major" franchises, including the aforementioned Splinter Cell game, along with new entries in the Ghost Recon and Prince of Persia series, in addition to a newly announced Assassin's Creed "episode," and Rabbids and Driver installments. "The 2010-11 line-up -- which is stronger in franchises for Xbox 360 and PS3 -- reflects our refocusing efforts and should enable us to both win market share and enhance our profitability," Guillemot concluded.
