The ease of getting your game onto the iPhone is something of a double-edged sword for indie devs. On the one hand, it's an amazing opportunity to get your pride and joy in front of millions. On the other, though, the amount of competition is pushing prices way lower than some devs are comfortable with. Or as Nathan Vella, co-founder of Toronto-based Critter Crunch/Clash of Heroes
developer Capybara Games, so directly put it to Gamasutra
"The push to 99 cents is the single most frustrating and terrible thing about App Store pricing." Read the full piece if you'd like a better understanding of why indies are pricing they way they do.
Though we understand their frustration, we're surprised there's not more hand wringing about all those free games littering the App Store, since we know so many people who refuse to pay cash for any game on the mobile platform. Do you have any purchasing guidelines you try to stick by?