Update: Reader Phillip wrote in to tell us some outlets are concerned with the figures 24/7 Wall St. has presented. While we never claim these figures are 100 percent accurate (we attribute everything to their report, after all), we felt it necessary to point out some other takes on the info. Both Tech Dirt and Ars Technica are calling into question the figures, while our own TUAW suggests these figures are merely assumptions and could very well be "wide of the mark."
Original post: Score several million for the scurvy dogs. According to a piece over at 24/7 Wall St., the Apple App Store has lost over $450 million in profits to piracy since opening its virtual doors in July 2008. Bernstein analyst Toni Sacconagh estimates that the App store has had three billion items downloaded by users since its inception, with only 13 to 21 percent (510 million) of those downloads being paid Apps.
It's a story we hear far too often. Developers are regaling us with tales of how much piracy hurts their profits and pirates are laughing maniacally at how easy it is to hock illegal wares, living in some dark, damp cave where no light or goodness can be found -- well, save for the light from their pirated iPhone game, anyway. This is done through "jailbreaking," an increasingly common practice of unlocking one's phone through black magic and evil incantations that allow non-App Store programs and items to be installed. Basically, it's God Mode for your iPhone.
So how can developers overcome this? Well, some are designing games that requires the phone contact a source to verify the version being played is legit -- an interesting concept that could help pave the way for better anti-piracy solutions. Either way you slice it, you have to be a real [negative adjective] to pirate a game that only costs you a few cents.
[Via Pocket Gamer]
Reader Comments (68)
Posted: Jan 15th 2010 6:11AM (Unverified) said
I buy my apps, the developers deserve to get reimbursed for thier time and effort, but I live in an area without Att service and have an ipod touch. I am not happy that they may be selling games I could otherwise have and play but can not because I cant login to a site anytime I want to use the products I paid for.
Posted: Jan 15th 2010 8:49AM Padilla7921 said
I understand that 1 pirated copy =/= 1 sold copy, but the fact still remains that these developers have a *job*, and that job is to make games that can be *sold*. Don't these people have a right to earn money so that can live? If these games don't sell, they're out of a job and out in the wild in a very tough job market, thanks to the economy.
I'll say it: pirating is wrong. We shouldn't do it. Yeah, I know companies like Activision et al are evil bastards and all that, but the fact still remains that the developers making the game deserve to make a living for themselves for making the games you love to play.
I'll say it: pirating is wrong. We shouldn't do it. Yeah, I know companies like Activision et al are evil bastards and all that, but the fact still remains that the developers making the game deserve to make a living for themselves for making the games you love to play.
Posted: Jan 15th 2010 9:21AM AcidBurnISU said
No, they do NOT have a right to earn money. They have a right to TRY to earn money. If you work a job where you can't support yourself, then get a new job. If what you are creating isn't worth people paying for it, then create something better/faster/stronger that people do want to pay for.
I don't pirate things, I pay for what I want and if I don't pay for it I just don't play it/listen to it/watch it. I like supporting authors, content producers etc that take the time to create good pieces of work, and I gladly purchase from them. If someone creates a pile of crap, I just don't buy it and ignore it. Thats much more powerful than pirating it, because pirating it gives fodder to the **AAs et al, and that's the last thing we need.
Reply
I don't pirate things, I pay for what I want and if I don't pay for it I just don't play it/listen to it/watch it. I like supporting authors, content producers etc that take the time to create good pieces of work, and I gladly purchase from them. If someone creates a pile of crap, I just don't buy it and ignore it. Thats much more powerful than pirating it, because pirating it gives fodder to the **AAs et al, and that's the last thing we need.
Posted: Jan 15th 2010 10:51AM Padilla7921 said
@ AcidBurn
You're clearly mistaking what I said. Let me be concise: If someone wants to play a game, he needs to buy it. It doesn't matter if the game is amazing or if it totally sucks. Pirating a game for any reason is wrong, not just because it's illegal, but also because it prohibits someone from making a decent living, which *is* a something everyone has a right to.
Reply
You're clearly mistaking what I said. Let me be concise: If someone wants to play a game, he needs to buy it. It doesn't matter if the game is amazing or if it totally sucks. Pirating a game for any reason is wrong, not just because it's illegal, but also because it prohibits someone from making a decent living, which *is* a something everyone has a right to.
Posted: Jan 16th 2010 12:34AM (Unverified) said
This is the most disgusting issue which no one will expect even in their nightmare. Theses are the most common things in this arena. But I find no clue that how these half mad clowns have messed it up.
Posted: Jan 15th 2010 9:36AM (Unverified) said
I've paid for every single app I decided to buy for my iPhone, however, this statement is misleading: "Bernstein analyst Toni Sacconagh estimates that the App store has had three billion items downloaded by users since its inception, with only 13 to 21 percent (510 million) of those downloads being paid Apps"
This has been the case since the inception of the app store and the margin between paid apps downloaded and free apps downloaded only grows wider as more apps are added to the store.
One of my good friends was all stoked about putting his programming skills to work to make cheap iPhone goods until he started doing his research about the return on investment he'd see. The numbers were staggering and there is a huge disparity in the number of paid apps sold vs. free apps downloaded. As it was put: There are very few people who will become successful as app developers and make hundreds of thousands or millions of dollars, many people who will earn a thousand or two dollars as app developers, and many more people who won't ever see enough money to cover the cost of development.
Why is this gap between free and paid so steep? Here's just a couple of reasons: The app store is clogged with apps and has a clunky interface that doesn't guide users to them very well. There are, perhaps, too many apps on the app store, many of which are either specialized for one limited use with lots of competitors or have free versions which have acceptable levels of use over the paid version, thus giving little incentive to people to pay for any of them. Selling an app for 99 cents or $1.99 is unprofitable to an independent app developer after you factor in Apple's "cut" unless they are lucky enough to make the next Skee-Ball and sell hundreds of thousands, yet most people are turned off as soon as an app from an unknown publisher goes above the 1.99 price point.
Paid apps only account for 13-21%? I believe that completely.
To imply that the margin is solely due to piracy? Misleading.
This has been the case since the inception of the app store and the margin between paid apps downloaded and free apps downloaded only grows wider as more apps are added to the store.
One of my good friends was all stoked about putting his programming skills to work to make cheap iPhone goods until he started doing his research about the return on investment he'd see. The numbers were staggering and there is a huge disparity in the number of paid apps sold vs. free apps downloaded. As it was put: There are very few people who will become successful as app developers and make hundreds of thousands or millions of dollars, many people who will earn a thousand or two dollars as app developers, and many more people who won't ever see enough money to cover the cost of development.
Why is this gap between free and paid so steep? Here's just a couple of reasons: The app store is clogged with apps and has a clunky interface that doesn't guide users to them very well. There are, perhaps, too many apps on the app store, many of which are either specialized for one limited use with lots of competitors or have free versions which have acceptable levels of use over the paid version, thus giving little incentive to people to pay for any of them. Selling an app for 99 cents or $1.99 is unprofitable to an independent app developer after you factor in Apple's "cut" unless they are lucky enough to make the next Skee-Ball and sell hundreds of thousands, yet most people are turned off as soon as an app from an unknown publisher goes above the 1.99 price point.
Paid apps only account for 13-21%? I believe that completely.
To imply that the margin is solely due to piracy? Misleading.
Posted: Jan 15th 2010 9:43AM Unvrfd said
"When I first got my iPhone I spent $50 on apps that ended up being complete shit" Yeah, but at least it was legal? Don't want this - don't buy an Iphone.
Posted: Jan 15th 2010 9:54AM (Unverified) said
I am an app developer. My app retails for $20 and serves a specific role for filmakers. I too wish there was a "Demo" option in the app store. I know for a fact that more people would buy out app if they could demo it. As for piracy, based on our tracking, we can tell that 55% of the people who have our app installed have pirated versions. That's a fair chuck of our "sales". However, if you look at how many of those people actually USE the app the number drops to 30%. So just because someone installs the app does not mean they would have purchased it in the first place. I would rather someone steal a copy of my software, try it, if it is not what they expected, delete it or whatever, than buy it for $20 be disapointed because it is a specific tool for filmmakers and they have little use for it, then go on the app store and flame it because it does not do what they thought it would do.
Now, 30% of the people who have pirated versions of our software use it. They are not our enemy, they are not basement dwellers. They are most likely savvy film students who have jailbroken their phones and dont have a dime to thier name because they are saving for a piece of hardware we sell. Whatever. These are the demographic who talks, tweets, blogs. So it all works out. They will eventually kick us $20 if they like the app or maybe buy somthing else we sell. No big deal. What bothers me most are the people who think they are getting away with somthing. What they don't know is that we know who they are....
Now, 30% of the people who have pirated versions of our software use it. They are not our enemy, they are not basement dwellers. They are most likely savvy film students who have jailbroken their phones and dont have a dime to thier name because they are saving for a piece of hardware we sell. Whatever. These are the demographic who talks, tweets, blogs. So it all works out. They will eventually kick us $20 if they like the app or maybe buy somthing else we sell. No big deal. What bothers me most are the people who think they are getting away with somthing. What they don't know is that we know who they are....
Posted: Jan 15th 2010 10:03AM Otimus said
Frankly, if you were "smart" enough to buy into the iphone, you deserve to be ripped off.
Posted: Jan 15th 2010 11:10AM (Unverified) said
Or you could do a little homework and see if the app you want is any good, you know, user reviews, I'm sure there are dedicated sites that cover most of the major apps. Oh, are you one of those ignorant shoppers I see at Best Buy who are too stupid to do any research for themselves (I don't have anything against these Best Buy shoppers, but I'm trying to chose a group that pirates look down on)? Or is it ok to not bother with research when you can download it for free and pretend like it's some kind of herculean trial to spend a minute on the internet seeing if the app is worthwhile.
Posted: Jan 15th 2010 10:04AM Otimus said
You know, from reading a few comments on here, it's amazing the kind of things some people will put up with from Apple for no real reason, best I can figure.
I bet you people also like Jay Leno.
I bet you people also like Jay Leno.
Posted: Jan 15th 2010 10:04AM jeremy2020 said
It's a bad idea to report on a story that has made up numbers. I wish you folks in the media would actually research things before just posting up whatever someone sends you. You're not monkeys. Do your job correctly.
http://www.tuaw.com/2010/01/13/pirates-make-away-with-450-million-in-app-store-booty/
http://www.tuaw.com/2010/01/13/pirates-make-away-with-450-million-in-app-store-booty/
Posted: Jan 15th 2010 10:28AM (Unverified) said
$200-400+monthly fees for an iPhone/Pod = no problem
$1-10 for a legitimate copy of a game = preposterous
$1-10 for a legitimate copy of a game = preposterous
Posted: Jan 15th 2010 11:39AM Katana Master said
Lol seeing all the hate comments here are funny.
I don't support piracy in case you wondered.
I don't support piracy in case you wondered.
Posted: Jan 15th 2010 11:48AM The Blank Mage Returns said
Discussion is clearly getting us nowhere.
Posted: Jan 15th 2010 3:36PM (Unverified) said
theoretical internet dollars do not count as lost money.
Posted: Jan 15th 2010 2:59PM kenny goo said
I'm against piracy, I support the cracking down on piracy, and I do not pirate games myself, but these statistics are complete bullshit.
Just because a million people pirated your game doesn't mean that all those million people would have paid for it if they couldn't physically pirate it. That's like saying all the physical things that get stolen ever year would be paid for by the thieves who took them if they couldn't physically steal them.
Would sales increase if piracy was nonexistent? Sure. Does that mean that some of these pirates would legitimately be paying for these games then? Sure. But it wouldn't be anywhere remotely close to all of them. Not even close to half for that matter.
In other words, cry me a fucking river Apple.
Just because a million people pirated your game doesn't mean that all those million people would have paid for it if they couldn't physically pirate it. That's like saying all the physical things that get stolen ever year would be paid for by the thieves who took them if they couldn't physically steal them.
Would sales increase if piracy was nonexistent? Sure. Does that mean that some of these pirates would legitimately be paying for these games then? Sure. But it wouldn't be anywhere remotely close to all of them. Not even close to half for that matter.
In other words, cry me a fucking river Apple.
Posted: Jan 15th 2010 6:12PM juggalotusmx said
If you look closely you can read this on every ipod. "Proudly designed by Apple in California, Poorly made by slaves in china" Karma is a bitch.
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