Kotick: Activision 'sticking with' DJ Hero franchise

He means less new IPs and more sequels.

The game is well reviewed and most people that have it enjoy it. It just doesn't have the market appeal of GH and RB.

I respect it as a game. I'd be a lot more interested in it if I didn't loathe the kind of music it plays.

Definitely the best music/rhythm on the market right now.


And I'm not the biggest fan of the music, but I get really into it.

I absolutely love the game. I think it's a breath of fresh air in the music genre, but people probably looked at the price and stopped caring. They really should have priced it way less than $120. $75-90 for a single controller included is more fair, and Activision was just being greedy with the high price point.

[SHITTY GAMESTOP STORY]
When I went to pick it up at GameStop (I had a gift certificate), the clerk immediately questioned why I was interested in the game, several times, even after I said that I enjoyed it. He said that the game got bad reviews, and I told him that it didn't get bad reviews, and was actually a critical success but a retail failure. He scoffed at me, then tried to give me some crap about the controller only working with DJ Hero which is the reason nobody wants it, to which I responded, "You mean like Guitar Hero?". He didn't have any comeback, and instead of just accepting that I was sure of my purchase, said that many people have tried to return it (calling bullshit on that) and that I wouldn't be able to do so if I tried. I asked him to just finish the transaction, and to stop insulting my purchasing decision.
Sounds less upsetting than it actually was, but I was pretty pissed about the service, and being a former salesman who focused on customer service, I couldn't stand that he did everything absolutely wrong.
[/COOL STORY BRO]

You know there are some songs on it that I can't stand but even some of those have mixes with something else that lets them be playable.

But that could be said about most of these games, I mean I can't stand most of the indie stuff that Rockband grabs but sometimes in a set list with a couple of good songs you kinda forget you played it.

I am extremely shocked. I thought he was all about new properties and new ideas. This really is coming out of nowhere.

I'm sure we'll all soon find out later this year. who knows we might even get DJ Hero 3 this year.

its far from crappy.

It lies right up alongside crappy in my book.

Some people do like it (like Shipwreck does) but I don't know what they see in it.

DJing is obscure? Maybe if you live in the 70s.

It's certainly obscure compared to the straight rock-ensemble sort of thing that the other games have been doing.

I think to the general populace, yes DJing is obscure. At least in the sense of how involved it really can be. Most people think of a DJ as someone who simply changes songs.

And yeah, I was going to bring up the VGChartz numbers. Even if they were a few hundred thousand off, a new IP with an entry price of $120 cracking 1 million units doesn't seem that bad at all.

People tend to forget that Guitar Hero took a while to take off too. I can actually see DJ Hero 2 doing better since the DJ Hero 1 bundles will probably be clearanced hard around the time of release.

DJing is obscure to the mass consumer. Most people would be unable to tell you what a DJ does in a song, not to mention the fact that most popular songs don't even incorporate a DJ.

Honestly, I think this is about as good as Activision could have expected considering the ridiculous price tag.

I don't know, DJing is second to Guitars when it comes to "material objects people make a really big deal about out of a loose sense of status symbol"

Because they were trying to mash songs up from two different genres.