Almost the entire internet is in agreement: Avatar: The Game isn't very good. The game hasn't sold as well as Ubisoft would've liked and, as GI.biz reports, the company is now preparing for a future filled with far less licensed product and more of its own franchises. The game is nearing two-and-a-half million units sold -- what would be considered a success for just about any other game out there -- around half of what Ubisoft initially expected from the "world changing" franchise.
"Our plan is to take more care of our high end franchises, we will leave less place for licensed games," Ubisoft CEO Yves Guillemot commented. He further added, "it doesn't mean we will stop but we're going to spend less in licenses in the future." And if Ubisoft's continuing work in the field of cinema is any indication, it might have more to gain from making films based on games rather than the other way around.
Reader Comments (59)
Posted: Jan 20th 2010 10:34AM Jerk Face said
Good ideas are good.
Posted: Jan 20th 2010 10:36AM Deezul AwT said
Dear Video Game Publishers/Developers,
When Hollywood comes knocking at your door with bags of cash for a quick turn around on a movie game, JUST SAY NO! Problem solved.
When Hollywood comes knocking at your door with bags of cash for a quick turn around on a movie game, JUST SAY NO! Problem solved.
Posted: Jan 20th 2010 11:19AM SmokemeaKipper said
Or make it a game changing game, not just another McGame.
Reply
Posted: Jan 20th 2010 3:11PM Puertoricarious said
Dear Deezul,
Give me your lunch money, twerp.
Signed,
Goldeneye
Reply
Give me your lunch money, twerp.
Signed,
Goldeneye
Posted: Jan 20th 2010 4:28PM Daverator said
Goldeneye was the best movie to videogame ever created, it was arguably one of the best games ever released on the console.
I still remember fidgeting the controls so I could have a SMG in one hand and the pistol in the other while running around shooting people.
Reply
I still remember fidgeting the controls so I could have a SMG in one hand and the pistol in the other while running around shooting people.
Posted: Jan 20th 2010 4:43PM Landosystem said
Or how about this solution : Make a downloadable game that is polished yet short released on the day of the movie, then take the extra months to develop a well built game that releases the day of the DVD, so fans of the movie can pick up both on the same day.
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Posted: Jan 20th 2010 10:12PM Deezul AwT said
Dear Goldeneye,
Give it up. One good movie game in 12 years? You're like Al Bundy bringing up the 4 touchdowns he scored in the state championship 20 years ago. Get over yourself. Watch how Perfect Dark has great first week sales, but drops like a rock afterwards. A year later? You're a MS Gold discount special...
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Give it up. One good movie game in 12 years? You're like Al Bundy bringing up the 4 touchdowns he scored in the state championship 20 years ago. Get over yourself. Watch how Perfect Dark has great first week sales, but drops like a rock afterwards. A year later? You're a MS Gold discount special...
Posted: Jan 20th 2010 10:36AM sinai said
less IN licensed product and ON licensed product seem to have a different connotation. ie, ubisoft seems interested in spending less ON IPs themselves rather than developing the game based on IPs. i would assume that's why licensed games suck in the first place: a big chunk of the development money goes to obtaining the license.
Posted: Jan 20th 2010 10:37AM Zoot Suit Jedi Grammar Hammer En said
Huzzah! Death to licensed games!
(Except for Batman. You're still cool.)
(Except for Batman. You're still cool.)
Posted: Jan 20th 2010 12:39PM Zoot Suit Jedi Grammar Hammer En said
Good point, but I'm admittedly a fanboy, and as such, enjoy almost every Star Wars game that comes out, no matter how terrible it may be (I'm looking at you Phantom Menace for the PS2). I feel as though my biased opinion shouldn't be placed here.
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Posted: Jan 20th 2010 10:41AM jorojoserojas said
Not to defend Avatar: The Game here, but I'm amazed at what constitutes a "success" nowadays. 2.5 million sales below expectations? The Beatles: Rock Band 1.7 million disappointing? I'm worried about where this seems to be leading.
Posted: Jan 20th 2010 11:19AM jorojoserojas said
I guess you guys are right. Man, this is all pretty frightening.
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Posted: Jan 20th 2010 2:11PM Gun Barrier said
When almost everyone in the world watched and loved Avatar, but nobody bought the game, that would be a failure.
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Posted: Jan 20th 2010 10:42AM eat it said
2.5 million people bought this game?! good lord! did this outsell uncharted 2?
Posted: Jan 20th 2010 11:00AM Chris DPSN AggieCEO XBLThe Aggi said
Not bad by most people standards....but by comparison Assassins Creed did that much in a month on both systems(if I'm not mistaken) and AC2 has done over 7 million....
Uncharted 2 is only on a single console and has done that much...
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Uncharted 2 is only on a single console and has done that much...
Posted: Jan 20th 2010 11:57AM HardBoiled2009 said
i was one of those people actually .... i bought it for one reason the game and the Limited Edtion of the game were going for $29.99 for a one day only sale in Canada ... i couldn't pass it up. funny thing i bought the Master Assassins Edtion of AC2 for $29.99 as part of the 12 days of gaming sale Gamestop had on now you can't say that wasn't a sweet deal and if it wasn't for that price i would never have bought Avatar the game.
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Posted: Jan 20th 2010 10:46AM Warlock said
I don't think the problem is licensed games so much as it is developers doing a crappy job with them. For the movie games, I imagine a tight schedule probably screws them. But other licensed titles *could* do well if they put enough effort into them. I mean, look at Batman: AA. Hell, look at the old Konami arcade games (TMNT, X-men, Simpsons). I would guess sometimes the publishers are too fixated on dollar signs and getting the game in stores than on a quality product. But who knows.
Posted: Jan 20th 2010 10:57AM StormEagle said
They haven't figured it out yet, and that's the really sad thing. I also hope that everyone learned a lesson from Arkham Asylum.
Rushing a game to get it on the shelves around the same time the movie hits the theater is not going to help matters at all. These companies think that the "buzz" is somehow gonna generate magical cash and it's quite the opposite.
If there's one truth in the world of licensed games, it's that smart consumers are extra cautious around them and will always have a "wait and see" attitude towards. If they hear that the game sucks from various reviews, they won't by it.
Rocksteady KNEW that they could do Batman justice given the right amount of time and they didn't want to be another one of the companies to throw another rushed piece of crap out the door when they could do so much better. And the world is better off because of the extra time they were granted.
Smart gamers buy good games, not falsely-hyped licensed garbage -- it's that simple.
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Rushing a game to get it on the shelves around the same time the movie hits the theater is not going to help matters at all. These companies think that the "buzz" is somehow gonna generate magical cash and it's quite the opposite.
If there's one truth in the world of licensed games, it's that smart consumers are extra cautious around them and will always have a "wait and see" attitude towards. If they hear that the game sucks from various reviews, they won't by it.
Rocksteady KNEW that they could do Batman justice given the right amount of time and they didn't want to be another one of the companies to throw another rushed piece of crap out the door when they could do so much better. And the world is better off because of the extra time they were granted.
Smart gamers buy good games, not falsely-hyped licensed garbage -- it's that simple.
Posted: Jan 20th 2010 11:25AM Vcize said
By the same token though, Batman: AA has sold around 3.1 million and it's been out much longer than Avatar, which has already sold 2.5 million.
Taking the time to make a good game may bring in a slew of core gamers, but they'll likely also lose out on a core of more casual gamers by not releasing it within the window of the movie release.
Obviously the Batman: AA route is MUCH better for us, but I'm not sure it's so cut and dry as "take more time and make the game good and it'll sell more copies" for them. If Ubi took their time and made Avatar a really good game and released it a year from now, it probably would have sold even less than the 2.5 million it's sold now just due to the movie hype.
The problem here, is that big movie licenses are too expensive to miss out on the free sales from the movie hype, and having the game done in time to get in on that movie hype is not enough time to make a really good game.
I would also imagine that the talent behind creating the game is less on these movie licensed games to keep costs down, since so much was already spent on the license.
It's really just a bad situation for gamers.
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Taking the time to make a good game may bring in a slew of core gamers, but they'll likely also lose out on a core of more casual gamers by not releasing it within the window of the movie release.
Obviously the Batman: AA route is MUCH better for us, but I'm not sure it's so cut and dry as "take more time and make the game good and it'll sell more copies" for them. If Ubi took their time and made Avatar a really good game and released it a year from now, it probably would have sold even less than the 2.5 million it's sold now just due to the movie hype.
The problem here, is that big movie licenses are too expensive to miss out on the free sales from the movie hype, and having the game done in time to get in on that movie hype is not enough time to make a really good game.
I would also imagine that the talent behind creating the game is less on these movie licensed games to keep costs down, since so much was already spent on the license.
It's really just a bad situation for gamers.
Posted: Jan 20th 2010 11:37AM R Planteer said
Sadly Storm Eagle, you are wrong. Those movie based games very often sell over a million copies each, and they do it at a fraction of the time and cost of larger titles, so they dont have to sell 8 million to draw a profit. A AAA title may take 3-4 years to make by a massive team, and sell 8 million, but a movie based game may only take 10 months and be made by a smaller, lesser known (and thus cheaper) team, and actually potentially have very nice profit margine even if it only sells 1-2 million copies. Games like Kung Fu Panda, Cars, and now this often sell millions of copies, thanks to the little kids and clueless parents.
In short, this is a profitable endevour for movie and game companies. Gamers I think should just learn to accept that there is indeed a market for these games, but its probably not a person that reads this sort of site, hence why you dont see that side of the fence.
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In short, this is a profitable endevour for movie and game companies. Gamers I think should just learn to accept that there is indeed a market for these games, but its probably not a person that reads this sort of site, hence why you dont see that side of the fence.
Posted: Jan 20th 2010 4:49PM StormEagle said
Ok fair enough.
But for high profile movies like Avatar, what's wrong with releasing the game alongside the movies Blu-Ray or DVD release?
The possibilities on the PS3 side couldn't be more obvious I think.
Movies like Avatar, Transformers, Spider-Man, etc. are huge hits when they release on DVD, so why not try to lure customers in by offering deals when you buy the game and movie together? Game development gets more time, and sales of the the DVD and game are bolstered by thrifty shoppers during hard economic times looking for ANY sign of a bargain. Everybody wins!
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But for high profile movies like Avatar, what's wrong with releasing the game alongside the movies Blu-Ray or DVD release?
The possibilities on the PS3 side couldn't be more obvious I think.
Movies like Avatar, Transformers, Spider-Man, etc. are huge hits when they release on DVD, so why not try to lure customers in by offering deals when you buy the game and movie together? Game development gets more time, and sales of the the DVD and game are bolstered by thrifty shoppers during hard economic times looking for ANY sign of a bargain. Everybody wins!
Posted: Jan 20th 2010 10:54AM dfnshow said
good..maybe they will make an actual rayman game again...not this rabbids crap
Posted: Jan 20th 2010 10:55AM Chris DPSN AggieCEO XBLThe Aggi said
Well its a bad game....hell they just did it badly....
Posted: Jan 20th 2010 10:56AM Softserve said
All this says is that Ubisoft expected it to sell 5 million copies based on nothing but its name. Which pretty much tells you what their priorities are there.
Realistically, that was never going to happen... Not for $60, not in this economy and not with the reviews it got.
Realistically, that was never going to happen... Not for $60, not in this economy and not with the reviews it got.
Posted: Jan 20th 2010 10:58AM butaneko said
The first thing I thought after seeing Avatar was that it would make a good game. Poo on Ubisoft for making a mediocre game.
Posted: Jan 20th 2010 11:03AM DiamondXP said
Ubisoft Learn for Batman. I am playing through it again on hard and having a blast. Good Games = Good Sales. Not Licenses just ask THQ and their licensed garbage.
Posted: Jan 20th 2010 11:08AM Darkdrium said
I played this game through on both sides and while the universe and Pandora is well reproduced and at night it is specially impressive (Looks like in the movie), the combat while good at first quickly becomes repetitive due to limited options and the story is very clumsily told at times and rather weak. And speaking of combat, if you did not like Far Cry 2 with the incessantly respawning enemies, you will not enjoy this as some fights have infinite enemies that respawn instantly the moment you look away. I even had enemies spawn right on top of me at one point. This does not make the game more challenging, it simply makes it a chore as dispatching a group of enemies is very easy, and it makes no sense to have to run through a segment of the game just to progress in the story.
The game has it's few moments, like flying an Ikran (Banshee) from the floating mountains and down to the village in a dive, riding the Thanator or Turok (Leonopteryx), and herding Sturmbeasts with missiles while riding a vehicle in the jungle, but these are so few and far between that the rest seems like a filler. Also most of the other vehicles are junk and it feels like you are fighting the controls to drive them. You can get used to it, but it should have had a better design in the first place. The fact that you can't aim weapons up or down on most of them is also mind blowing. What good is a machine-gun if you can only shoot where you are facing?
And at the end on one of my playthroughs, a character I had killed during the course of the game came back. That in itself is absolutely inexcusable for a game of this supposed stature (Has someone even played this game from start to finish at Ubisoft, it's so short I can't fathom how or why this mistake was missed), but the fact that my character said "Where the hell have you been?" made me burst out laughing.
I'd recommend it to people who enjoyed the universe of the movie, because that is definitely very well done in here, but even not at this price. It is definitely not worth 60$ for anyone. If it was 20$, then yeah, consider it. But until then, rent/forget.
End review.
I wish they would expand on Avatar, because they certainly nailed the feeling of being on Pandora in this game, the jungle is very well done thanks to the Dunia Engine. I wish the game's flaws weren't present though, and that they would improve on that. It seems like they won't however.
The game has it's few moments, like flying an Ikran (Banshee) from the floating mountains and down to the village in a dive, riding the Thanator or Turok (Leonopteryx), and herding Sturmbeasts with missiles while riding a vehicle in the jungle, but these are so few and far between that the rest seems like a filler. Also most of the other vehicles are junk and it feels like you are fighting the controls to drive them. You can get used to it, but it should have had a better design in the first place. The fact that you can't aim weapons up or down on most of them is also mind blowing. What good is a machine-gun if you can only shoot where you are facing?
And at the end on one of my playthroughs, a character I had killed during the course of the game came back. That in itself is absolutely inexcusable for a game of this supposed stature (Has someone even played this game from start to finish at Ubisoft, it's so short I can't fathom how or why this mistake was missed), but the fact that my character said "Where the hell have you been?" made me burst out laughing.
I'd recommend it to people who enjoyed the universe of the movie, because that is definitely very well done in here, but even not at this price. It is definitely not worth 60$ for anyone. If it was 20$, then yeah, consider it. But until then, rent/forget.
End review.
I wish they would expand on Avatar, because they certainly nailed the feeling of being on Pandora in this game, the jungle is very well done thanks to the Dunia Engine. I wish the game's flaws weren't present though, and that they would improve on that. It seems like they won't however.
Posted: Jan 20th 2010 11:16AM wcarnation said
What is the deal with Ubisoft?
Why are they suddenly good?
How can I high-five Mr. Yves?
Why are they suddenly good?
How can I high-five Mr. Yves?
Posted: Jan 20th 2010 11:24AM Ben1001 said
I read that whole post with the idea that Activision was stopping licensed games but I just read the title wrong
Posted: Jan 20th 2010 11:21AM sbains said
If Ubisoft fixed the controls for Avatar, maybe this game would have been better
Posted: Jan 20th 2010 11:48AM Jawmuncher said
I bought it and have to say it's a decent game.
But honestly had Ubisoft bothered to make it a GOOD GAME.
That diodn't revolve around just doing the same shit every levl, they would have seen better sales.
Sometimes Dev's need to blame their product's quality rather than what it's based off of.
But honestly had Ubisoft bothered to make it a GOOD GAME.
That diodn't revolve around just doing the same shit every levl, they would have seen better sales.
Sometimes Dev's need to blame their product's quality rather than what it's based off of.
Posted: Jan 20th 2010 12:00PM Discotheque said
Exactly. If it sold 2.5 million units on the name and franchise (yep it's officially a franchise now) alone then think what it would have done if it was actually fun.
And your description of this game pretty much describes Ubisoft's new development strategy: Make a shitty and extremely repetitive game that sells many copies. Correct some of the mistakes for the sequel.....maybe.
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And your description of this game pretty much describes Ubisoft's new development strategy: Make a shitty and extremely repetitive game that sells many copies. Correct some of the mistakes for the sequel.....maybe.
Posted: Jan 20th 2010 12:05PM Chibi Chaingun said
I bought the game and enjoyed it. It's pretty run-of-the-mill, but I don't think it makes it a bad game, just nothing groundbreaking. However, I did play through it with nVidia 3D Vision glasses and I can easily say that it was the most immersive gaming experience I've had. I had more fun just exploring than actually playing due to the 3D experience and how well it was done in the game. Pandora @ 1600x1200 in 3D is beautiful thing. :)
Posted: Jan 20th 2010 12:21PM bigE said
There is no problem with licensed games, other than the fact that they tend to be rater bad. A fact I chalk to shorter development times and good games tend to take time to develop.
I wonder if this change in strategy will mean that we will see Beyond Good and Evil 2 finally.
I wonder if this change in strategy will mean that we will see Beyond Good and Evil 2 finally.
Posted: Jan 20th 2010 12:38PM Zoot Suit Jedi Grammar Hammer En said
Good point, but I'm admittedly a fanboy, and as such, enjoy almost every Star Wars game that comes out, no matter how terrible it may be (I'm looking at you Phantom Menace for the PS2). I feel as though my biased opinion shouldn't be placed here.
Posted: Jan 20th 2010 12:41PM Zoot Suit Jedi Grammar Hammer En said
One day, in the future, I'll be banging my love-bot on the back of my hoverboard, and I'll delete a double-post or reply-fail from Joystiq.com.
Reply
Posted: Jan 20th 2010 1:03PM ComicShaman said
I would like to see a developer at least experiment with the notion that a movie licensed game does not have to appear on the shelves in exact alignment with the theater release date. Perhaps concurrent with the DVD release instead? The point is, give it time to get the game right.
In the case of Avatar, they had the Christmas season, the movie release date... all these artificial deadlines that warped the development cycle. Not a big surprise that the game came out rushed and incomplete. I would love to see a developer show the stones to release a movie licensed game when it's ready to be released, and see if the (hopefully) corresponding increase in quality outweighs the boost a game supposedly gets from matching the theater realease date.
In the case of Avatar, they had the Christmas season, the movie release date... all these artificial deadlines that warped the development cycle. Not a big surprise that the game came out rushed and incomplete. I would love to see a developer show the stones to release a movie licensed game when it's ready to be released, and see if the (hopefully) corresponding increase in quality outweighs the boost a game supposedly gets from matching the theater realease date.
Posted: Jan 20th 2010 1:10PM Jacksy said
"Our plan is to take more care of our high end franchises, we will leave less place for licensed games,"
Oh yeah ? I got an idea. How about you guys just make a better game? Here's another thought, treat them like your precious, " high end franchise"!!!
That could help, well that and what you suggested.. this game HAD potential, thanks for killing the series for gamers like me..
Oh yeah ? I got an idea. How about you guys just make a better game? Here's another thought, treat them like your precious, " high end franchise"!!!
That could help, well that and what you suggested.. this game HAD potential, thanks for killing the series for gamers like me..
Posted: Jan 20th 2010 1:25PM Soiden said
I think the problem is that they don't have enough time with licensed games, and I'm speaking about every company.
What they should do is recycle some game mechanics and use them on these games. Maybe they already do that, so then they should recycle MORE mechanics, elements, models, etc.
For example: Crysis jungle would be a great base for Pandora. That way, they have the world very well advanced (I know Ubisoft didn't make Crysis, it's just an example).
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What they should do is recycle some game mechanics and use them on these games. Maybe they already do that, so then they should recycle MORE mechanics, elements, models, etc.
For example: Crysis jungle would be a great base for Pandora. That way, they have the world very well advanced (I know Ubisoft didn't make Crysis, it's just an example).
Posted: Jan 20th 2010 1:23PM acme64 said
why don't they delay these licensed games for when the dvd comes out? more development time and its still has the advantage of riding the home video advertisement wave
Posted: Jan 20th 2010 1:50PM (Unverified) said
Just stop making movie games, period. Only a few were really any good..
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