This isn't the first time a Blu-ray has been enhanced for the PS3. Most recently, District 9 featured a playable God of War III demo. Zombieland also includes a dynamic XMB theme. However, Tales of Vesperia seems to be charting new territory by unlocking additional game content via a Blu-ray movie. It's certainly an interesting experiment: one we'd like to see more and more movies take advantage of. See a trailer for the movie after the break.