We've already heard from Nintendo's Satoru Iwata
on Apple's most recent handheld (spoilers: he doesn't care about it), but the Wall Street Journal
recently asked Sony's John Koller how his company's reacting to the device. Rather than outright dismissing it like the Nintendo prez, though, he said he's looking to the iPad for boosted PSP sales. Seriously
"Apple's entrance into the portable gaming space has been a net positive for Sony ... when people want a deeper, richer console, they start playing on a PSP." In fairness, it's part of Koller's job to rep Sony in these situations, but it's not exactly impossible to argue with his logic in this case -- as the WSJ points out, sales of the PSP have "nearly tripled" since June 2007 (when the iPhone first launched). This would normally be the point where we point out other mitigating factors in year-over-year sales increases (say, games like God of War: Chains of Olympus
and GTA: Chinatown Wars
coming out, or a new console iteration
being released), but we'll leave the comments section below to handle that.