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Reader Comments (29)

Posted: Feb 4th 2010 12:35PM RustyJack said

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I'm starting to hate EA for this.
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Posted: Feb 4th 2010 12:39PM (Unverified) said

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Why? This is awesome -- sure beats Dragon Age's marketing on Digg....
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Posted: Feb 4th 2010 12:41PM Alan Smithee said

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I would imagine EA really needs this to be a success, to help validate their new IP push better.
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Posted: Feb 4th 2010 12:35PM Uncontrol said

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I don't understand who this marketing is designed to appeal to. Anyone who reads sites that are covering this story are already well aware of this game.
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Posted: Feb 4th 2010 12:37PM (Unverified) said

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Don't hate...this is actually one of the cooler publicity stunts that have been made for this game.
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Posted: Feb 4th 2010 12:42PM (Unverified) said

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This is beautiful and creative. Those that don't think so aren't.
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Posted: Feb 4th 2010 12:50PM RustyJack said

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That hurts bad

ouch
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Posted: Feb 4th 2010 1:02PM Tiptup300 said

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They use programs to auto generate these.
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Posted: Feb 4th 2010 12:43PM (Unverified) said

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They are putting a lot of effort into a game that is ultimately going to fail.
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Posted: Feb 4th 2010 12:48PM (Unverified) said

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anyone know what passwords they are asking for??
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Posted: Feb 4th 2010 1:08PM pibs said

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They are in the source code usually at the bottom of the ASCII art.
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Posted: Feb 4th 2010 12:48PM (Unverified) said

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By the way, one of the websites that is part of this campaign is wwe.com

Just an FYI
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Posted: Feb 4th 2010 3:35PM mattattaxx said

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Target Marketing is targeting marketing. Multiple markets, most profitable markets... why wouldn't they be after that crowd? Do you think WWE fans wouldn't have played Halo or God of War?
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Posted: Feb 4th 2010 12:50PM UnnXandros said

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Btw, Dante's Inferno is interesting for those who cant play GoW 3 for obvious reasons. I made it to the psycho babies with knifes instead of hands. Its GoW 2.5 but crazier. Limbo rules.
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Posted: Feb 4th 2010 1:10PM (Unverified) said

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I think the page checks for cookies. You can't just enter the passwords, you actually have to go to the pages that have that password before it will accept your passwords

Password 1: excommunicate - digg.com
Password 2: scythe - dailymotion.com
Password 3: grafter -gamespot.com or kotaku.com
Password 4: styx -ign.com or 1up.com
Password 5: unbaptized -gamesradar.com
Password 6: alighieri -wwe.com or ugo.com

passwords get you a download, I'm downloading now.
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Posted: Feb 4th 2010 1:14PM (Unverified) said

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The passwords get you a download of a pdf collection of concept art, wallpaper and game music.
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Posted: Feb 4th 2010 1:27PM pibs said

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Yeah pretty lame... I was hoping for some in game content
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Posted: Feb 4th 2010 2:12PM jah75157 said

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how fitting is it that once it downloaded and i opened it to browse the stuff my ipod (which is on random) started to play the song Go To Hell, by Carcass?

weird
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Posted: Feb 4th 2010 4:27PM CJLopez said

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i'll look for the torrent or the direct download link later
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Posted: Feb 4th 2010 7:11PM pasta SteamXBL pastapappie said

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Direct link; might need a referral from the Hell Is Nigh website:

http://e1.simplecdn.net/hellisnigh/EARTHLY_REWARDS.zip
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Posted: Feb 4th 2010 1:26PM Gemini Ace said

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Who looks at the source code for websites?
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Posted: Feb 4th 2010 1:29PM (Unverified) said

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Another amazing marketing stunt by the Dantes Inferno team. Anyone not buying this game deserves to be shot for destroying the industry.
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Posted: Feb 4th 2010 2:03PM (Unverified) said

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The marketing is brilliant, original and inventive. Too bad the game doesn't appeal to me.
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Posted: Feb 4th 2010 1:35PM (Unverified) said

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Well someone should check Joystiqs reply codeing thingy. You know, the whatsit doohicky stuff. That jazz makes you look dumb when you comment sometimes.
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Posted: Feb 4th 2010 3:08PM shimrra74 said

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Cool idea sure as hell got people to check websites.
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Posted: Feb 4th 2010 4:28PM Angel Mass said

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Posted: Feb 4th 2010 6:03PM The Spy said

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DSG should be ASCII's into joystiq's source
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Posted: Feb 4th 2010 9:56PM (Unverified) said

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While I am by no means a fan of the constant publicity stunts that have resulted from this ("Oh, and be sure to make all the Dante's Inferno protest signs have a huge and legible 'EA' logo on them. Those angry religious folk are always sure to do that!) I do have to give their marketing people credit for their sheer tenacity.

Its as though they would walk through Hell for you.
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Posted: Feb 5th 2010 3:46PM McNeelyJ said

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This sucks, at least throw out some DLC or something. Fan kits are usually available for free without a run around viral game that has no real legs.

LAME.
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