The US Army once considered purchasing a large number of Xbox 360 systems from Microsoft. Computers of equal caliber can cost around $1000 each, but an Xbox 360 starts at only $200 -- quite a considerable cost saving. The consoles could be used as virtual training tools, with games like America's Army and Full Spectrum Warrior placed in army "classrooms" stockpiled with Xbox consoles. The more cynically inclined can imagine the system as an effective tool for recruitment: join the Army, get a free Xbox.
However, Microsoft turned down the Army's offer, according to the Army's Roger Smith. He told Wired that Microsoft was concerned about the cost associated with the sale. The Army would be unlikely to buy more than one or two games for each system, thereby reducing Microsoft's chances of recouping the costs of subsidized Xbox hardware. In addition, Microsoft was afraid of a PR backlash. Smith recounts a Microsoft rep's worries: "Do we want the Xbox 360 to be seen as having the flavor of a weapon? Do we want Mom and Dad knowing that their kid is buying the same game console as the military trains the SEALs and Rangers on?" With games remaining an easy target for mainstream media, their concerns seem warranted.
Since then, the Army has lost interest in pursuing a deal with Microsoft. "Our initial enthusiasm when Xbox and XNA were new products has cooled. At this time we have no active or anticipated projects or R&D that are looking at using either of those products for military simulations," Smith told Wired. Perhaps the Army is pursuing a different option: buying PS3s en masse ... or maybe they're simply waiting for Halo Reach?
[Via Eurogamer]
Reader Comments (125)
Posted: Feb 11th 2010 12:34PM (Unverified) said
Microsoft's argument on them only buying a few games is logical, but I would have still done it. Why can't the Army go to Wal*Mart?
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Posted: Feb 11th 2010 2:17PM (Unverified) said
Actually they still use both (star & hyphen) it in their official documentation and it is still officially part of the name.
http://walmartstores.com/sites/AnnualReport/2009/
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http://walmartstores.com/sites/AnnualReport/2009/
Posted: Feb 11th 2010 12:53PM Alan Smithee said
Hey, GiggMan is right. For a company that sure likes to brag about how much software they sell, and how high their attach rate is, they couldn't have done this?
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Posted: Feb 11th 2010 1:31PM Captain Planet Planeteer Power said
Did you even bother reading the article?
However, there are issues with licensing, certification, costs, video capture and so on, and the platform holders haven't been able to clear them up. According to the article, after a month of enquiries from the Army, "Neither Microsoft, Nintendo nor Sony could deliver a coherent answer. The responses were not unfriendly or unhelpful so much as uncomprehending."
Also, this deal was going on in 2006. The 360 launched in the US in 2005 with an already apparent hardware storage. Do you think it would be wise for MS to shorthand everyday consumers, arguably their most important critics?
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However, there are issues with licensing, certification, costs, video capture and so on, and the platform holders haven't been able to clear them up. According to the article, after a month of enquiries from the Army, "Neither Microsoft, Nintendo nor Sony could deliver a coherent answer. The responses were not unfriendly or unhelpful so much as uncomprehending."
Also, this deal was going on in 2006. The 360 launched in the US in 2005 with an already apparent hardware storage. Do you think it would be wise for MS to shorthand everyday consumers, arguably their most important critics?
Posted: Feb 11th 2010 1:34PM Giggman said
Brad you got to realize that some people will defend Microsoft until the day that they die. What other company would turn down their own Military for something as stupid as profits....
I'll tell you what company, a company that has it's consumers trained that it is expectable to buy numerous amounts of faulty hardware. .
Reply
I'll tell you what company, a company that has it's consumers trained that it is expectable to buy numerous amounts of faulty hardware. .
Posted: Feb 11th 2010 1:38PM Alan Smithee said
Microsoft is set up to bomb hard next generation anyway. They're just like Sega was in 1993-1994-at the peak of arrogance. Or, for a more recent example, Sony in 2005-2006.
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Posted: Feb 11th 2010 1:51PM Captain Planet Planeteer Power said
I hate to interrupt this little stroke-fest you guys got going on here, but can the both of you shut up? Seriously, head on over to Eurogamer (look I'll even link it for you, http://www.eurogamer.net/articles/us-army-tried-to-buy-360-units-told-no) and read the damn article. Chances are, you read the snippets Joystiq chose to use and thought that was the entire article and you dimwits went into hyperactive-dimwit mode with your comments.
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Posted: Feb 11th 2010 1:53PM (Unverified) said
@GiggMan
'Brad you got to realize that some people will defend Microsoft until the day that they die. What other company would turn down their own Military for something as stupid as profits.... "
wow.
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'Brad you got to realize that some people will defend Microsoft until the day that they die. What other company would turn down their own Military for something as stupid as profits.... "
wow.
Posted: Feb 11th 2010 1:56PM Giggman said
All I said were that the excuses MS used were stupid.
So what you are saying is that the excuses that they gave (PR reason, association with war, etc.) were good excuses?
That fine if you think they are, and thanks for the link to the article... I do feel stupid now talking about something that happened in 06. So carry on everyone.
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So what you are saying is that the excuses that they gave (PR reason, association with war, etc.) were good excuses?
That fine if you think they are, and thanks for the link to the article... I do feel stupid now talking about something that happened in 06. So carry on everyone.
Posted: Feb 11th 2010 2:11PM Captain Planet Planeteer Power said
Their excuses weren't good? Do you NOT remember 2005, 2006? How about a guy named Jack Thompson?
http://www.joystiq.com/2005/10/10/jack-thompson-makes-a-modest-proposal/
http://www.joystiq.com/2005/10/31/violent-games-law-whos-really-suffering/
http://www.joystiq.com/2005/10/11/iema-ready-to-fight-ca-violent-videogame-law/
Reply
http://www.joystiq.com/2005/10/10/jack-thompson-makes-a-modest-proposal/
http://www.joystiq.com/2005/10/31/violent-games-law-whos-really-suffering/
http://www.joystiq.com/2005/10/11/iema-ready-to-fight-ca-violent-videogame-law/
Posted: Feb 11th 2010 2:17PM eat it said
before you start going off about how MS should help their military maybe you should read up on how our military spends its money
http://www.ethicsinbusiness.net/case-studies/halliburton-kbr/
I want to see if still think our military should be spending money on xboxes after you read that
Reply
http://www.ethicsinbusiness.net/case-studies/halliburton-kbr/
I want to see if still think our military should be spending money on xboxes after you read that
Posted: Feb 11th 2010 2:19PM Alan Smithee said
Space...that article uses Wikipedia as a source.
Pardon me while I die laughing.
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Pardon me while I die laughing.
Posted: Feb 11th 2010 2:36PM (Unverified) said
There is no point in explaining business with Brad, he doesn't comprehend it. He still bases things like the commercial success of a game off critical reception instead of gross revenue.
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Posted: Feb 11th 2010 2:37PM (Unverified) said
"commercial success" should just be "success" I don't know why I threw that word in there. :V
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Posted: Feb 11th 2010 12:37PM shadowskill11 said
So they do an XBLA Major Nelson in Camp Victory Iraq series last 4th of July but they deny the Army buying a bulk order of 360's? Weird....
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Posted: Feb 11th 2010 12:37PM Xoxaan said
I can't imagine the US Army buying a Japanese gaming platform en masse. That would probably also be a mistake for the mainstream media esp now with public sensitivity over jobs and unemployment.
Can't say I blame Microsoft either though. We gamers and video games are constantly under assault by family groups, religious organizations and fitness groups for causing all the problems amongst our youth. Couldn't possibly be bad parenting, no, never.
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Can't say I blame Microsoft either though. We gamers and video games are constantly under assault by family groups, religious organizations and fitness groups for causing all the problems amongst our youth. Couldn't possibly be bad parenting, no, never.
Posted: Feb 11th 2010 12:38PM Alan Smithee said
The Air Force did it. And it's not like the 360 is built in the US anyway.
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Posted: Feb 11th 2010 1:00PM Mike Sylvester said
For about $500, they can buy parts for a computer that's faster than the x360, and similar in size. They can employ Americans to build maintain them, and they can still use XNA without having to pay the $99 annual fee that would be associated with an X360 license for it.
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Posted: Feb 11th 2010 12:37PM Alan Smithee said
It wouldn't be too unreasonable to see them picking up a planeload of PS3's.
Or...maybe THAT'S where all the PS2's went?
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Or...maybe THAT'S where all the PS2's went?
Posted: Feb 11th 2010 1:03PM (Unverified) said
I don't get that whole "Bradworst" thing. At least come up with something clever
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Posted: Feb 11th 2010 1:06PM Kid Icarus said
"I don't get that whole "Bradworst" thing. At least come up with something clever"
Never heard of 'bratworst' huh?
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Never heard of 'bratworst' huh?
Posted: Feb 11th 2010 1:07PM Alan Smithee said
Traceur, these are people who spend their time trolling one user on a blog. That's probably the most creative thing they've ever created.
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Posted: Feb 11th 2010 1:52PM Johnnynumber5 is powered by cell said
Your name was SpyderTako at one point, wasn't it?
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Posted: Feb 11th 2010 5:03PM Captain Planet Planeteer Power said
@ mahouneko
Yeah we know. Welcome to 2 months ago.
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Yeah we know. Welcome to 2 months ago.
Posted: Feb 11th 2010 12:42PM (Unverified) said
Computers of equal caliber $1000?? Try $500 dollars, if that.
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Posted: Feb 11th 2010 12:45PM Alan Smithee said
The military typically pays more. They're not buying crappy pre-built stuff from HP or Acer.
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Posted: Feb 11th 2010 2:20PM blueskyv201 said
What do you think they're buying? Custom-built Alienware gaming rigs?
Pre-built discount computers is exactly what they buy just as any other large organization in the world.
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Pre-built discount computers is exactly what they buy just as any other large organization in the world.
Posted: Feb 11th 2010 2:34PM (Unverified) said
As a former submariner, I can tell you that they are buying crappy, pre-built computers. They used to use custom hardware, and their boomer subs still have them as switching out hardware there can be far more challenging due to the nature of their mission, but instead of grabbing custom hardware when something breaks, now they can just pop in a new PCI card.
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Posted: Feb 11th 2010 12:42PM (Unverified) said
I'd be more inclined to say that the systems would be used for recreation as much as training. With family in the military, I know for a fact that the military often asks for donations of old games, movies, and books to provide entertainment for soldiers, because there is a lot of down time for soldiers, so gaming is often a popular choice.
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Posted: Feb 11th 2010 12:52PM TheDarkWayne said
that's probably the biggest part of it. I can't imagine them needing 2000 360s for some Macguyvered super computer simulation crap, it's probably just for fun. I know I send like a 100 dollars worth of comic books every month to the Army, I'm sure they'd take an xbox too
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Posted: Feb 11th 2010 12:44PM Alan Smithee said
Now they'll have the appearance of being unpatriotic, too worried about the bottom line over the troops.
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