Final Fantasy XIII to sponsor the NBA All-Star Celebrity game [update]
by David Hinkle 
on Feb 12th 2010 5:04AM
Because hitting a three-pointer from the arc is kinda like casting a Bahamut summon spell,
Final Fantasy XIII will be
an official sponsor of the NBA All-Star Celebrity game -- which takes place Friday, Feb. 12 at 7PM EST. In addition, there will be a special section where attendees can sample the game during NBA Jam Session, a weekend-long event at the Dallas Convention Center from February 11 - 13.
It's a bold move, to say the least. You're marketing your niche genre game with a huge emphasis on story and character development to a bunch of sports fans. Seriously, it's a good idea, Square Enix. No, we're not being sarcastic.
Sarcasm is impossible on the internet.
[Update: Specified sponsorship of the NBA celebrity game, not the entire session.]
