Speaking to GI.biz, Ubisoft's European Managing Director Alain Corre made it clear that the company plans to begin releasing new iterations of its major franchise titles every 12 to 18 months. Corre noted that his company is working toward the strategy, but stressed that each title "needs to be different enough from the previous SKU to make sure you're not tiring the franchise or the consumers." Corre pointed to the Call of Duty series as the best example of consistent releases and consistent quality, saying, "They never compromise on quality, which is exactly what we're trying to do with our brands now."
His remarks strike a familiar chord, as Ubisoft CEO Yves Guillemot shared similar comments during a financial conference call earlier this month. Guillemot then stated the company's goal of releasing more games more often, though he was careful to say that it still plans to invest in creating better game engines and development tools in order to avoid the franchise fatigue that seems to pervade certain titles.
If any of that translates to more Beyond Good & Evil, we're all for it.
Reader Comments (39)
Posted: Feb 15th 2010 2:16PM copa said
Corre pointed to the Call of Duty series as the best example of consistent releases and consistent quality, saying, "They never compromise on quality."
I think he's setting the bar pretty low for himself here. I consider the even-year Treyarch releases to be a compromise on quality.
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I think he's setting the bar pretty low for himself here. I consider the even-year Treyarch releases to be a compromise on quality.
Posted: Feb 15th 2010 2:23PM (Unverified) said
Well, compared to Infinity Ward's titles (even with their flaws), yes, it's not as good. But if you compare World at War to the majority of shooters released it's still
much better.
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much better.
Posted: Feb 15th 2010 5:07PM NUFCRULE said
i love world at war
didnt find anything wrong with it , and infact the single player from world at war is my favourite , and ive played every call of duty now
but just my opinion , each to there own
i must say though i didnt enjoy multiplayer, and im afraid i did love the zombies
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didnt find anything wrong with it , and infact the single player from world at war is my favourite , and ive played every call of duty now
but just my opinion , each to there own
i must say though i didnt enjoy multiplayer, and im afraid i did love the zombies
Posted: Feb 16th 2010 12:16AM NIck PSN ID Rattlehead91 said
I thought World at War was a pretty good game - definitely a good WWII game and it had been some time since one of those was released. It is certainly no Modern Warfare but it still blows a lot of games out of the water.
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Posted: Feb 15th 2010 2:20PM Faceless Troll said
I'm going to go out on a limb here and guess Ubisoft doesn't consider Beyond Good & Evil to be one of its major franchise titles. . .
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Posted: Feb 15th 2010 2:20PM RKN said
More games are nice, but I just hope the fun won't be taken out of making them, just like Bobby Kotick wants to do with Activision.
I hope they won't compromise on quality, rush unfinished games where they can just conveniently fix them up later with patches and DLC. I hope the employees won't have to work in 'sweatshop' conditions.
That is the vibe I seem to be getting, that making games seems to be getting worse and all to get people like Kotick a fatter paycheck. Maybe I'm getting paranoid.
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I hope they won't compromise on quality, rush unfinished games where they can just conveniently fix them up later with patches and DLC. I hope the employees won't have to work in 'sweatshop' conditions.
That is the vibe I seem to be getting, that making games seems to be getting worse and all to get people like Kotick a fatter paycheck. Maybe I'm getting paranoid.
Posted: Feb 15th 2010 2:21PM (Unverified) said
"Corre pointed to the Call of Duty series as the best example of consistent releases and consistent quality"
What?
"...though he was careful to say that it still plans to invest in creating better game engines and development tools in order to avoid the franchise fatigue that seems to pervade certain titles."
He needs to have a talk with Activision.
Reply
What?
"...though he was careful to say that it still plans to invest in creating better game engines and development tools in order to avoid the franchise fatigue that seems to pervade certain titles."
He needs to have a talk with Activision.
Posted: Feb 15th 2010 2:35PM (Unverified) said
I wish I had a functional steel version of the hidden blade... that'd be so awesome. I'd pay $120 for THAT.
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Posted: Feb 15th 2010 2:39PM (Unverified) said
Posted: Feb 15th 2010 3:39PM (Unverified) said
Im pretty sure if they sold that wrist knife, Tons of people would accidentally Slaughter themselves!
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Posted: Feb 15th 2010 4:00PM (Unverified) said
Not only did they sell the hidden blade, but it's SOLD
OUT. along with most of the other altair pieces. They are hella expensive too.
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OUT. along with most of the other altair pieces. They are hella expensive too.
Posted: Feb 15th 2010 2:25PM (Unverified) said
So basically they are saying they want to be like Activision.
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Posted: Feb 15th 2010 2:26PM (Unverified) said
Activision is this gen's EA, could Ubisoft be next gen's Activision? Only time will tell...
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Posted: Feb 15th 2010 2:43PM CaramelZappa said
Hey, how about they just publish No More Heroes Paradise over here instead?
"They never compromise on quality, which is exactly what we're trying to do with our brands now."
Really, never? MW2 is a ton of fun, but there are definitely compromises. 1024 x 600 resolution vs. 720p, and the PC version lacking well, everything that makes it a pc version. Still a great game, but uncompromised? I don't think so. Even the engine they use is still a heavily modified Quake III engine.
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"They never compromise on quality, which is exactly what we're trying to do with our brands now."
Really, never? MW2 is a ton of fun, but there are definitely compromises. 1024 x 600 resolution vs. 720p, and the PC version lacking well, everything that makes it a pc version. Still a great game, but uncompromised? I don't think so. Even the engine they use is still a heavily modified Quake III engine.
Posted: Feb 15th 2010 3:04PM CaramelZappa said
Yea, I've read that before. And I respect them for that because framerate is very important to gameplay and is often ignored in favor of pretty graphics. But I've seen other developers able to maintain both a steady 60fps AND 720p. I feel that if IW was given more time to properly develop an engine for the 360 they may fare better. As it is, the compromise as certainly paid off. But it's still a compromise.
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Posted: Feb 15th 2010 3:07PM CaramelZappa said
Sorry, my console bias is showing. Properly develop an engine for the 360 and PS3*
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Posted: Feb 15th 2010 2:51PM Mr Fister said
In other words, Ubisoft is sticking to the waterfall production cycle, i.e. the same methods employed by EA in the past and Activision in the present.
I get why a company would want to stick to this cycle: Games are very expensive to make nowadays, and an HD game that flops could put your company at a very significant loss. From a business standpoint, it's a lot easier to keep putting out games that have proven a hit or will most likely be a hit than to go with a risky product that may or may not earn back the money you put into it.
However, the major problem with this production cycle is that it only works in the short-term. If you just keep releasing the same thing with only minute changes, franchise fatigue sets in and suddenly those games that were "safe" are no longer profitable ventures. If Ubisoft doesn't realize this, they may end up suffering for it over the long run. It's already happened to EA; they had to lay off hundreds of employees and shut down several of their smaller companies (including Pandemic Studios). Activision is starting to experience the downside of this as well.
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I get why a company would want to stick to this cycle: Games are very expensive to make nowadays, and an HD game that flops could put your company at a very significant loss. From a business standpoint, it's a lot easier to keep putting out games that have proven a hit or will most likely be a hit than to go with a risky product that may or may not earn back the money you put into it.
However, the major problem with this production cycle is that it only works in the short-term. If you just keep releasing the same thing with only minute changes, franchise fatigue sets in and suddenly those games that were "safe" are no longer profitable ventures. If Ubisoft doesn't realize this, they may end up suffering for it over the long run. It's already happened to EA; they had to lay off hundreds of employees and shut down several of their smaller companies (including Pandemic Studios). Activision is starting to experience the downside of this as well.
Posted: Feb 15th 2010 3:36PM (Unverified) said
Agreed.
Perhaps a Good one like R6 3, Not Something liek Lockdown or Vegas, we need a new game, not an afterthought!
I still think Shadowbane was the best game of all time and the game that put UBISOFT on my personal map!
This Whole Fable AC, Flashy but garbage thing they are doing has really been a let down!
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Perhaps a Good one like R6 3, Not Something liek Lockdown or Vegas, we need a new game, not an afterthought!
I still think Shadowbane was the best game of all time and the game that put UBISOFT on my personal map!
This Whole Fable AC, Flashy but garbage thing they are doing has really been a let down!
Posted: Feb 15th 2010 2:59PM Lucky The Fox said
Nothing translates to more Beyond Good & Evil.
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Posted: Feb 15th 2010 3:38PM (Unverified) said
WOW I totally forgot they made Splinter Cell, Pandora Tommorrow was F'n AMAZING at least the only 2v2 , but just like everythign else, they just got more and more lackluster, Chaos Theory was lame and clunky, and Double Agent was no fun, start to finish.
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Posted: Feb 15th 2010 4:04PM (Unverified) said
Chaos Theory was lame and clunky? I never like to give people grief over their opinions on games but Chaos Theory is easily the best game of the series .
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Posted: Feb 15th 2010 7:47PM LuTon James said
You shut your dirty mouth! Chaos Theory is an amazing game, one of my favourites. I will give you this but, Double Agent is one of the most dissapointing games I've ever played. While more action-orientated, Conviction is looking fantastic so fingers crossed.
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Posted: Feb 15th 2010 3:50PM (Unverified) said
"They never compromise on quality, which is exactly what we're trying to do with our brands now."
Bwahahahahaha.....
Milking FTW?
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Bwahahahahaha.....
Milking FTW?
Posted: Feb 15th 2010 5:00PM OS Perry said
It seems like they tried this for a while already it seems.
Remember Splinter Cell seemed to have one a year come out...
GR, GRIT, GR2, .. Rainbow Six... about 1 per year... then RB6 Vegas... and a year later, RB6 Vegas2. Maybe a bit of a gap on some... but some were less than 18 months between releases.
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Remember Splinter Cell seemed to have one a year come out...
GR, GRIT, GR2, .. Rainbow Six... about 1 per year... then RB6 Vegas... and a year later, RB6 Vegas2. Maybe a bit of a gap on some... but some were less than 18 months between releases.
Posted: Feb 15th 2010 5:03PM (Unverified) said
Ubisoft already tried this and both GRAW2 and R6V2 failed to meet expectations.
It took 2 years for Assassin's Creed 2 to be released and they still didn't finish everything they intended to. So I am guessing the 12-18 month cycle simply means "we'll make more of the game DLC."
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It took 2 years for Assassin's Creed 2 to be released and they still didn't finish everything they intended to. So I am guessing the 12-18 month cycle simply means "we'll make more of the game DLC."
Posted: Feb 15th 2010 6:46PM GordoJones88 said
Fine with me. I liked RSV1&2, GRAW1&2, POP2008, AC1&2.
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Posted: Feb 15th 2010 6:59PM (Unverified) said
just curious how logn has this beyond good and evil been in like development feels longer than ff13 but dam it i want bge2 more than ff13(and i call myself an rpg fan =/ idk no moogles and not beign able to revist the entire world as you travel kinda sucks.)
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Posted: Feb 16th 2010 4:08AM kentuckyfried said
New IP's should be the focus instead of franchise iterations. Franchise iterations won't last forever, and shouldn't be rushed anyhow.
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Posted: Feb 16th 2010 2:56PM barkingghos said
Me, too. I miss Rainbow Six and Ghost Recon. Because of Ubilost could find its way to sequel another episode of these games, all my friends went to COD. And now that COD has grown old to them, they've started giving up on gaming.
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