Okay, avid World of Warcraft players. We take back all the mean things we said about your habit of purchasing in-game vanity pets with real-world money, even though the in-game pets do nothing while the real-world money does everything. See, we didn't know that you were actually just donating money to charities in a sort of roundabout fashion. You're like money launderers, but with Tier 9 armor sets.
Blizzard recently donated half of the proceeds from players' purchases of a special pet, the "Pandaren Monk," to the Make-A-Wish Foundation, for a grand total of $1.1 million. The O.C. Register reports that Blizzard made a few more wishes come true at its HQ during the check-signing event -- WoW art director Sam "Samwise" Didier sketched kids' characters for them, and even hooked up 17-year-old Jordan Cofinco with a shiny new level 80 character. In short, Blizzard -- and anyone walking around WoW with a tiny Kung Fu Panda following close behind -- just gained some major karma points.
Reader Comments (33)
Posted: Feb 18th 2010 1:32AM Maccadude33 said
Good for them. Having worked with Make-A-Wish before, I can say they are a great organization and I'm quite glad to see Blizzard do this. Very respectable of them.
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Posted: Feb 18th 2010 1:40AM Stevetrop Man of Mystery said
Now if only I could make my chia pet do something as miraculous.
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Posted: Feb 18th 2010 1:41AM (Unverified) said
http://www.joystiq.com/2010/01/03/childs-play-refuses-money-from-atlantica-online-due-to-negativ/
So much better than this company. TLDR: charge 40 dollars for an in game mystery box, give 2 dollars to charity.
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So much better than this company. TLDR: charge 40 dollars for an in game mystery box, give 2 dollars to charity.
Posted: Feb 18th 2010 2:20AM Maccadude33 said
You do realize Make-A-Wish exists to help children with life-threatening conditions? They grant one of their wishes so that out of all the miseries they have to endure, so that maybe, maybe they'll have some enjoyment in their lives. And you think that's a dick move? They got over $1 million to give to kids. They do great things for them. Sounds like you have a serious morality problem.
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Posted: Feb 18th 2010 9:27AM Erluti said
I think maybe he's pointing out that the $10 to Blizzard means Blizzard kept 5 and donated 5 (netting them 0 dollars), which basically means you payed donated $5 at a cost of $10 to yourself.
But really, I think it was clever because I bet there wouldn't be many people who clicked "Just give my $10 straight to Make-a-Wish and keep the pandarian."
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But really, I think it was clever because I bet there wouldn't be many people who clicked "Just give my $10 straight to Make-a-Wish and keep the pandarian."
Posted: Feb 18th 2010 4:21AM Giroro said
So $1.1 Million went to charity, but that was only half of what they charged. The other half was $1.1 million of pure profit to Blizzard, not to mention the huge tax write-off they got for their donation.
I'm all for charitable causes, but I donate directly so 100% of the money makes it to a good cause instead of helping line some executive's pocket. The fact that some people use the charitable donation as a way to justify giving Blizzard money over something so useless is a little sad considering twice as much would have gone to Make a Wish if these people had donated directly.
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I'm all for charitable causes, but I donate directly so 100% of the money makes it to a good cause instead of helping line some executive's pocket. The fact that some people use the charitable donation as a way to justify giving Blizzard money over something so useless is a little sad considering twice as much would have gone to Make a Wish if these people had donated directly.
Posted: Feb 18th 2010 4:51AM RogueJedi86 said
Face it, people would rather buy crap they were gonna get anyways and feel good that half is just happening to go to charity rather than just donate directly to charity. Apparently feeling altruistic just doesn't cut it anymore, they gotta get a little virtual pet out of it to justify the donation.
Also, it costs a lot of money to transfer a small bit of code from their servers to your character. That's why Blizz had to pocket half.
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Also, it costs a lot of money to transfer a small bit of code from their servers to your character. That's why Blizz had to pocket half.
Posted: Feb 18th 2010 2:12PM RogueJedi86 said
Brian, by that logic Bill Gates could donate a single dollar($1) to Charity and you'd still defend it by saying "he could've donated less". He/they could've donated less, but they also could've done more, like say 100% of this single pet's profit instead of only 50%. Or maybe a 50% of the profit for the next 5 years instead of for a single month. Altruism has a time limit? The pets take a few hours work tops to make, art team included, it's not like they have to take 50% of the profit to recoup their losses on making the pet. Surely this isn't one of those "$500 for a hammer" things.
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Posted: Feb 18th 2010 5:44PM BrianH said
you're making the assumption that just because someone is rich that they need to give a shit.
the fact is that they gave a million dollars to the foundation that the foundation didn't previously have.
Sure, they could have donated 10 million and been just fine, but thats not the point.
They don't have to donate, and charities aren't entitled to large sums of money just because a wealthy company donated.
If you donate 100 dollars and i donate 50, does that make you a better person than me? No, it just means that all i wanted to donate was 50 god damn dollars.
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the fact is that they gave a million dollars to the foundation that the foundation didn't previously have.
Sure, they could have donated 10 million and been just fine, but thats not the point.
They don't have to donate, and charities aren't entitled to large sums of money just because a wealthy company donated.
If you donate 100 dollars and i donate 50, does that make you a better person than me? No, it just means that all i wanted to donate was 50 god damn dollars.
Posted: Feb 18th 2010 5:00AM (Unverified) said
Maybe Sony can chip in a couple of million from all those shirts and fake furniture they sold on Home.
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Posted: Feb 18th 2010 7:50AM shadowhowl1900 said
i would have even bought it for charity but it was "sold out"
how the hell something digital gets sold out?
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how the hell something digital gets sold out?
Posted: Feb 18th 2010 9:58AM Snow Leopard said
A five-year old game that can run on 11 million people’s computers.
Graphically demanding mmo on PC=Age of Conan’s failboat express.
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Graphically demanding mmo on PC=Age of Conan’s failboat express.
Posted: Feb 23rd 2010 1:57PM hansl said
No the real crazy thing is that Blizzard gave half the money it received from the pet to Make-A-Wish. So they made 1.1m as well for something that must have cost them a maximum of 20k$ to develop. Some hundred of thousands of players bought a donation at twice its price in exchange for some in-game decoration. And it's not tax deductible.
If blizzard would have make all sold pets do that kind of deal, I'd have agreed with it, but I think what it did is exploit the naive nature of goodwill in their players. Did you buy this pet _because_ of the donation? Why not donate directly instead?
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If blizzard would have make all sold pets do that kind of deal, I'd have agreed with it, but I think what it did is exploit the naive nature of goodwill in their players. Did you buy this pet _because_ of the donation? Why not donate directly instead?
Posted: Feb 18th 2010 9:50AM Snow Leopard said
Poltras, don’t try to make this a look like a bad thing. The panda cost ten bucks with five of them going to charity. That’s probably more than most of the people who bought the panda would have given away, because quite frankly, people often forget others are in need. This promotion, while certainly making Blizz money, also made 1.1 million dollars for Make a Wish and brought a lot of awareness to the cause where it might not have been before. So, Blizz gets money, Make a Wish gets money and exposure, and we all get pandas. It’s a net win no matter how you slice it.
Finally, are you really going to do paper work to get a tax write-off for five bucks you donated?
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Finally, are you really going to do paper work to get a tax write-off for five bucks you donated?
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