Borderlands sells 3 million units; Pitchford discusses Gearbox hiring policy, Gamertag
by Alexander Sliwinski 
on Feb 19th 2010 2:45PM
Gearbox head
Randy Pitchford delivered some
claptrap at
DICE today, saying that
Borderlands has sold 3 million units globally. A good sign for
2009's fastest-selling original IP, which
may not have generated the most revenue, but it's apparently starting off 2010 with
good momentum. And with a third
DLC pack on the way,
The Secret Armory of General Knoxx, it appears
Borderlands may welcome even more travelers.
As
DICE is a business conference, Pitchford was also quite open about what's important to Gearbox as a studio -- he also shared his Gamertag ("DuvalMagic"). He shared components of what he thinks are important to the company's employees, like aggressive profit sharing, milestone bonuses and discretionary merit based rewards. He also mentioned a crass, but wise, tenet of the studio's hiring process: "No drama, no dicks, no douchebags."
