It's not exactly surprising to hear EA Chief Financial Officer Eric Brown say that we won't see the "sharp and distinct console transition like we've seen in the past." It's a notion we've heard before
and something that THQ boss Brian Farrell explained a couple years back, dividing the current cycle into three distinct sub-cycles: handheld, Wii and another group of Xbox 360 with PS3
Brown's issue had more to do with pricing, noting that half the PS2's sales occurred after the console hit $150, which the PS3 at $300 is nowhere close to. Comparing it to the last console cycle, Brown doesn't feel pricing has come down to where the publisher would have expected it to. Given the amount of investment required
in the current round of HD gaming, it's unlikely we'll see publishers wanting to invest heavily into whatever's next -- especially in this economy.