Disney wants to take Epic Mickey to 'Nintendo levels' on the Wii
by Mike Schramm 
on Feb 27th 2010 12:30AM
Gamasutra got a chance to speak with the executive VP and GM of
Disney Interactive Studios, Graham Hopper, who says that Disney is swinging for the stands on their future game releases. The games division is learning from "pure" gaming studios and their success, and while Hopper admits that the company hasn't always treated their properties correctly on the gaming side, starting with
Disney's Epic Mickey, it wants to "give their projects the time and appropriate resources to be successful." In other words, let them stand on their own as games, rather than squeeze them up against a movie's release date.
And Hopper hopes for quite the payoff, too -- while
third-party titles on the Wii have been hit or miss (mostly miss), Hopper expects
Epic Mickey's success to go "to Nintendo levels." He does say that they don't want to turn Mickey into Mario by "simply using him as an icon or an avatar in a game," but Disney's goal in the future will be to make sure that each of their properties' appearances are worth it. Hopper says if they port a film to five different gaming platforms, customers should expect "not the same story five times over, but five different stories, each uniquely suited for the platform they're on." A good plan to have, but much easier said than done.
