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Joystiq

EA Sports Active earned publisher $125 million

by Alexander Sliwinski on Mar 3rd 2010 10:00PM

EA Sports Active for the Wii, the third-party publisher's sweatier response to Nintendo's best-seller Wii Fit, has earned the company $125 million. Gamasutra reports that at the conclusion of Electronic Arts' fiscal year (which is at the end of this month), the company believes the product will be one of the "top 20-selling ... Wii titles of all time." Of course, with Nintendo's dominance on its own platform, EA Sports Active is likely closer to the 20th position than the first.

Despite some hiccups, EA Sports head Peter Moore says that he and the EA brass are still "great believers in the Wii." He notes that the publisher has seen the most success on the platform with "specific experiences that are built around that consumer." He then announced EA Sports Mall Walker ... kidding!

Source

Tags: EA, EA-Sports, EA-Sports-Active, EA-Vancover, Electronic-Arts, Electronic-Arts-Vancouver, Exercise, Fitness, Nintendo, Wii

Reader Comments (19)

I'm buying me some hoes and blow tonight!

Now I think you are going a little to far Mr. Peter- 125 MILLION! WTF! NO! HOW! NO WAY! THIS IS NOT GAMING! HELP ME!
Go about your business Mr. Peter Moore.

I was under the impression that Peter Moore didn't have to buy sex. Am. . .was I mistaken?

I don't HAVE to. But, c'mon, I need to spend my money somewhere.

EA gave these out at events. I wish I had kept my copy now that I have a Wii :/

So continues the casual gamer's take over of the Wii.

That point is further enforced by The Last Story, Mario Galaxy 2, Muramasa, Red Steel 2, Metroid: Other M, Sin and Punishment 2, Monster Hunter Tri, FFCC: The Crystal Bearers, Xenoblade, PoP: The Forgotten Sands, Zelda 2010, Tales of Graces, Frigile Dreams.... etc either released recently or soon.

Oh wait no, it proves you wrong.

Tales of Graces... why Namco Bandai hasn't localized that game YET? At least give us a date -.-"

/off topic

Response didn't autoreply, its a few comments below.

Ohhhh boy......

I bought this about a month ago and I have used it 4 days a week ever since. It actually works if you stick to it. Prepare to be sore as hell if you are really out of shape like I was though.

This rubbish is f*cking evil! That is not gaming, it makes me RAGE!!! Join a bloody gym if you want to get fit.

This is cheaper than a Gym and as Durden said above you, it works. I dont understand how getting the average person off their asses and burning up some calories is a bad thing, no matter how they are doing it. Do you support obesity as a lifestyle choice?

Nevermind the fact that single parents like myself are either too poor for the yearly cost of a gym membership, but getting out of the house and away from my 2 young kids is impossible being a full-time single father. I wouldn't buy this 'game' myself of course, i scored a treadmill and some weights off my brother when he cleared out his stuff, but for those doing it tough who have trouble getting away from the kids for whatever reason like myself, its a gym substitute that kinda works, who cares.

...says Mr. Cheeseburger avatar. Riiiiight.

Everybody pissed off about this is a f*cking fool. Oh no, the Casuals will destroy gaming!!!! The problem is that I keep waiting to see how this affects me negatively but I'm so busy playing this unprecedented glut of AAA gaming nirvana that I can't seem to give a shit. Seriously, grow up.

Well said. Casual gaming isn't hurting hardcore gaming, in fact its expanding the industry. Even if 10% of all casual gamers turn into hardcore gamers, or at least try out and play some hardcore games (which is a modest estimate), thats more money in the pockets of developers of those games, which means bigger and better hardcore games for us!

I knew an idiot like you would respond. You're talking about a handful of games on a console that's over 4 years old. Oh and you forgot No More Heroes 2. Also its been proven time and time again hardcore games don't sell well on the Wii. Should be obvious on a article talking about sales, that's what I was referring to. We all know Wii has great hardcore games, but do they sell well? No (Unless made by Nintendo). What sells well? The crap you see above. You've proved nothing, but thank you for giving a chance to further explain myself.

@ Dv8thwonder: The only effort worth investing on the Wii from EA? Don't forget Dead Space Extraction! I'm finally getting to that now, and it's awesome---yes, it's a rail shooter, but it's, like, the greatest rail shooter ever made!

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Breaking News

EA Sports Active earned publisher $125 million

Reader Comments (19)

Posted: Mar 3rd 2010 10:03PM Peter Moore said

Posted: Mar 3rd 2010 10:09PM RustyJack said

Posted: Mar 3rd 2010 10:50PM Dr Perry Ulysses Cox said

Posted: Mar 3rd 2010 11:34PM Peter Moore said

Posted: Mar 3rd 2010 10:08PM Arsenic13 said

Posted: Mar 3rd 2010 10:20PM Geo Holyhart said

Posted: Mar 3rd 2010 10:49PM Foetoid said

Posted: Mar 3rd 2010 11:07PM Diodax said

Posted: Mar 3rd 2010 11:15PM Geo Holyhart said

Posted: Mar 3rd 2010 10:21PM Shadowbender said

Posted: Mar 3rd 2010 10:22PM (Unverified) said

Posted: Mar 3rd 2010 10:30PM LuTon James said

Posted: Mar 3rd 2010 10:50PM Foetoid said

Posted: Mar 3rd 2010 10:56PM Foetoid said

Posted: Mar 4th 2010 3:55PM PixelHustler said

Posted: Mar 3rd 2010 10:46PM Dr Perry Ulysses Cox said

Posted: Mar 3rd 2010 10:53PM Foetoid said

Posted: Mar 3rd 2010 11:12PM Geo Holyhart said

Posted: Mar 4th 2010 1:07AM ThatFuzzyBastard said

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EA Sports Active earned publisher $125 million

Reader Comments (19)

Posted: Mar 3rd 2010 10:03PM Peter Moore said

Posted: Mar 3rd 2010 10:09PM RustyJack said

Posted: Mar 3rd 2010 10:50PM Dr Perry Ulysses Cox said

Posted: Mar 3rd 2010 11:34PM Peter Moore said

Posted: Mar 3rd 2010 10:08PM Arsenic13 said

Posted: Mar 3rd 2010 10:20PM Geo Holyhart said

Posted: Mar 3rd 2010 10:49PM Foetoid said

Posted: Mar 3rd 2010 11:07PM Diodax said

Posted: Mar 3rd 2010 11:15PM Geo Holyhart said

Posted: Mar 3rd 2010 10:21PM Shadowbender said

Posted: Mar 3rd 2010 10:22PM (Unverified) said

Posted: Mar 3rd 2010 10:30PM LuTon James said

Posted: Mar 3rd 2010 10:50PM Foetoid said

Posted: Mar 3rd 2010 10:56PM Foetoid said

Posted: Mar 4th 2010 3:55PM PixelHustler said

Posted: Mar 3rd 2010 10:46PM Dr Perry Ulysses Cox said

Posted: Mar 3rd 2010 10:53PM Foetoid said

Posted: Mar 3rd 2010 11:12PM Geo Holyhart said

Posted: Mar 4th 2010 1:07AM ThatFuzzyBastard said

Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

Double Fine Kickstarter passes $1 million in under 24 hours, breaking yet another record

Featured Stories

Shank 2 review: Refined brutality

Ghost Recon: Future Soldier brings information warfare to the front

Rhythm Heaven Fever review: Crazy into you

The most popular postsin the last 7 days

Engadget

TUAW

Massively

WoW

The most popular posts
in the last 7 days